Building Brands: People and culture matter a lot, mentorship matters even more, product matters the most (episode #119)

How I Made it in Marketing

We recently published data on interdepartmental collaboration by marketing teams [https://marketingsherpa.com/article/chart/interdepartmental-collaboration]. More leading marketing departments had a strong partnership with the product team than with any other internal team.

But for the lagging marketing departments, strong partnerships with the sales team fell in the middle – 4th out of 7 departments – and they had far fewer strong partnerships with the product team than leading marketing departments did.

I was working on the data for that chart article when a podcast guest application came across my desk with these lessons – People and culture matter a lot, mentorship matters even more, product matters the most.

To hear the stories behind those lessons, along with more lesson-filled stories, I talked to Yana Ernazarova, CMO, Edushape [https://www.edushape.com/].

Stories (with lessons) about what she made in marketing

• People and culture matter a lot
• Mentorship matters even more
• Product matters the most
• Vision and culture are key to long-term results in large organizations
• Sometimes you should kill bad business ideas quickly, no matter how passionate you are about them
• A marketing or business idea is useless until it's executed upon

Discussed in this episode

Get Productive With AI [https://MeclabsAI.com/GetProductive]– January 8th at noon. No cost.
Enterprise Solutions Marketing: You can make a big career, and still stay human (podcast episode #99) [https://www.marketingsherpa.com/article/interview/enterprise]

Marketing Mentorship: Direct feedback is a gift (podcast episode #98) [https://www.marketingsherpa.com/article/interview/marketing-mentorship]

Product Quality: Marketing's job is to help the product win (podcast episode #97) [https://www.marketingsherpa.com/article/interview/product-quality]

Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84) [https://marketingsherpa.com/article/interview/creative-marketing]

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This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.

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