B2B Revenue Marketing: Be an uncertainty killer (podcast episode #120)

How I Made it in Marketing

Вміст надано Daniel Burstein. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Daniel Burstein або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

2M ago 41:48

MP3•Головна епізоду

When this CMO's team proved her wrong about their ebook program, she didn't just accept it – she made them broadcast their victory to everyone.

Hear that lesson – “let your team take a chance on testing it and prove you wrong” – and many more lesson-filled stories in my in-depth discussion with Susanne Rodriguez, Chief Marketing Officer, Auvik [https://www.auvik.com/].

Stories (with lessons) about what she made in marketing

Be an uncertainty killer
Don't always trust your gut
Clear is kind
Lean in and listen on Zoom to connect and build deep relationships remotely
Bring your best, most efficient self to the office every day to keep it moving
Prioritize by business impact
Let your team take a chance on testing it and prove you wrong

Discussed in this episode
Get Productive With AI [https://meclabsai.com/GetProductive] – January 8th at Noon EST. There is no cost.

Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (Podcast Episode #11) [https://marketingsherpa.com/article/interview/revenue-growth-podcast]

Team Building: Loyalty, relationships, pre-selling, and other keys to marketing management success (Podcast Episode #16) [https://marketingsherpa.com/article/interview/team-building]

A/B Testing Prioritization: The surprising ROI impact of test order [https://marketingexperiments.com/a-b-testing/surprising-roi-from-test-order]

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This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.

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124 епізодів

#Business #Marketing #Daniel Burstein #Copywriting #Content Marketing #Create Content #Content Principles #B2B #Advertising #Direct Mail #Automation #B2B Marketing