Getting Your Audience to Care About Your Content

Good Content with Shannon McKinstrie

Guess what time of year it is? It’s FALL content time! August is just the beginning of fall content on Instagram and we are about to dig into creating engaging content that will impress your audience. We’ll take a look at the reels going viral right now and what makes them so effective, so you can take these tips and create reels that your audience can’t help but share. I’m also getting a little personal in this episode as we discuss expectations, so you don’t want to miss it!

In this episode we’ll be covering:

• Managing real life expectations, especially when it comes to you audience
• Content that uses the 3 S’s (shareable, simple and specific)
• Impressing the algorithm vs impressing your audience
• What makes people care about your content?
• Content that actually gets engagement and shares, with real examples
• Making your audience aware of a problem they didn’t realize they had

Links to the Reels highlighted in this episode:
05:39 Reel #1 - The T-Shirt
07:53 Reel #2 - 8 Saturday's Until Fall
09:29 Reel #3 - Charming Town
10:24 Reel #4 - Thriving in High Pressure

Other episodes you might have missed:
Episode 5: Create Shareable Content to Increase Your Reach with the 3 S’s

Episode 11: Breaking the Rules of Instagram Marketing

Episode 17: Turn a Simple Idea into a Reel People Will Love

Episode 19: Convert Viewers to Followers with the “That’s Me” Reel

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