Ep 565: Live From SubSummit - How To Make A Million Dollars On TikTok with John Roman, Battlbox

Secrets To Scaling Your Ecommerce Brand

#Entrepreneur #Business #Marketing #Jordan West & Sean Lang #Jordan West #Sean Lang #Secrets To Scaling #Digital Marketing #ECommerce #Ecom #Scale #DTC #D2C #E-Commerce #Shopify #Retail #Brand

36:16

DANMMMMM…Have I got a show for you! First, a lot of Sister Wives tea - new rumors have surfaced Janelle Brown is leaving the show. Plus, Gabe Brown gives a life update after losing and tragically finding his brother Garrison dead. Sadly, Garrison took his own life in March 2024. Then we head over to discuss the new Welcome To Plathville tea. The first pictures of Micah Plath have surfaced after being beat up by his brother Issac and it doesn’t look good for the future of his modeling career. Lastly, we discuss the latest in the Justin Baldoni v Blake Lively case, Justin is back on social media and it was the perfect social media return. Timestamps: 00:00:00 - Open and new Sister Wives news 00:05:43 - Janelle Brown leaving the show? Sister Wives Closet is officially closed 00:12:45 - A new pic of Micah Plath’s broken nose has surfaced 00:18:18 - Justin Baldoni back on social media and Taylor Swifts team is pissed at Justin Baldoni MY Go Big Podcasting Courses Are Here! Purchase Go Big Podcasting and learn to start, monetize, and grow your own podcast. USE CODE: MOM15 for 15% OFF (code expires May 11th, 2025) **SHOP my Amazon Marketplace - especially if you're looking to get geared-up to start your own Podcast!!!** https://www.amazon.com/shop/thesarahfrasershow Show is sponsored by: Download Cash App & sign up! Use our exclusive referral code TSFS in your profile, send $5 to a friend within 14 days, and you’ll get $10 dropped right into your account. Terms apply Horizonfibroids.com get rid of those nasty fibroids Gopurebeauty.com science backed skincare from head to toe, use code TSFS at checkout for 25% OFF your order Nutrafol.com use code TSFS for FREE shipping and $10 off your subscription Rula.com/tsfs to get started today. That’s R-U-L-A dot com slash tsfs for convenient therapy that’s covered by insurance. SkylightCal.com/tsfs for $30 OFF your 15 inch calendar Quince.com/tsfs for FREE shipping on your order and 365 day returns Warbyparker.com/tsfs make an appointment at one of their 270 store locations and head to the website to try on endless pairs of glasses virtually and buy your perfect pair Follow me on Instagram/Tiktok: @thesarahfrasershow ***Visit our Sub-Reddit: reddit.com/r/thesarahfrasershow for ALL things The Sarah Fraser Show!!!*** Advertise on The Sarah Fraser Show: thesarahfrasershow@gmail.com Got a juicy gossip TIP from your favorite TLC or Bravo show? Email: thesarahfrasershow@gmail.com Learn more about your ad choices. Visit megaphone.fm/adchoices…

рік тому 28:50

MP3•Головна епізоду

Send us a text

The significance of establishing recognition and brand presence with retail partners and direct-to-consumer sales, and the use of technologies like dream cell technology for product personalization. Understanding the challenges of a hybrid business model is crucial, and finding partners who understand this is essential.

In this episode, Jordan West and John Roman dive deep into the world of social commerce, platform strategies, and content repurposing. They share insights on their limited success with podcast advertising tests, the value of underpriced attention on TikTok and Instagram, and the potential impact of algorithm control on different platforms. From discussing the growing age demographics on TikTok to exploring the future of closed ecosystem experiences in the direct-to-consumer space, this episode is packed with valuable takeaways for ecommerce entrepreneurs. Join us as we uncover the secrets to leveraging social commerce for brand-building and long-term customer acquisition.

Listen and learn in this episode!

Key takeaways from this episode:

Repurposing content for different platforms can lead to significant increases in engagement and subscriber growth.
Algorithm control plays a significant role in social media platforms and can impact content visibility and engagement.
Utilizing underpriced attention on live videos and affiliate sales on platforms like TikTok can be beneficial for brand growth.
Strategic use of TikTok shop can contribute to long-term customer acquisition and brand-building.
The importance of utilizing multiple platforms to engage with audiences and potential strategies in the event of platform changes or bans.
The potential impact of closed ecosystem experiences in the direct-to-consumer space and the evolving age demographics on various social media platforms.

Today’s Guest:

John Roman, the CEO and co-founder of Battlbox, an outdoor adventure brand that prioritizes content, community, and non-traditional e-commerce. He is highly active on LinkedIn, contributing to the onlinequeso.com and awesomepod.com platforms. With a focus on social commerce and leveraging platform-specific strategies, John Roman brings expertise in repurposing content across various platforms, harnessing underpriced attention in live videos and affiliate sales, and strategically utilizing TikTok shop for brand-building and long-term customer acquisition.

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

639 епізодів

Secrets To Scaling Your Ecommerce Brand

Ep 565: Live From SubSummit - How To Make A Million Dollars On TikTok with John Roman, Battlbox

Secrets To Scaling Your Ecommerce Brand

published рік тому

Поширити

MP3•Головна епізоду

Send us a text

Listen and learn in this episode!

Key takeaways from this episode:

Repurposing content for different platforms can lead to significant increases in engagement and subscriber growth.
Algorithm control plays a significant role in social media platforms and can impact content visibility and engagement.
Utilizing underpriced attention on live videos and affiliate sales on platforms like TikTok can be beneficial for brand growth.
Strategic use of TikTok shop can contribute to long-term customer acquisition and brand-building.
The importance of utilizing multiple platforms to engage with audiences and potential strategies in the event of platform changes or bans.
The potential impact of closed ecosystem experiences in the direct-to-consumer space and the evolving age demographics on various social media platforms.

Today’s Guest:

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

639 епізодів

#Entrepreneur #Business #Marketing #Jordan West & Sean Lang #Jordan West #Sean Lang #Secrets To Scaling #Digital Marketing #ECommerce #Ecom #Scale #DTC #D2C #E-Commerce #Shopify #Retail #Brand

Усі епізоди

Secrets To Scaling Your Ecommerce Brand

1
The AI For Ecommerce Expert - Brands - This Will Change How You Use AI Forever 36:21

4 дні тому36:21

36:21

Send us a text Still just using ChatGPT for copy and a few product images? You’re 10% of the way there. In this episode of Secrets to Scaling Your Ecommerce Brand , I’m joined by Debarshi — co-founder of Maverick and one of the leading builders of AI tools for ecommerce. We break down how top brands like Dr. Squatch and Bruce Bolt are using AI to increase engagement, LTV, and conversions — while actually feeling more human. Time Stamps: 00:01 – 03:00 → Intro & founder backstory 04:00 – 09:00 → How AI video works and results from brands like Dr. Squatch 06:00 – 08:00 → Jordan’s story: 20% LTV lift from personalized videos 17:25 – 25:00 → What is Optimizr and how it improves email campaigns 19:30 – 23:30 → Why inbox placement (Primary vs Promotions) is critical 28:00 – 30:00 → Shift from attributed to incremental revenue 31:00 – 34:00 → Biggest failure: 15 product flops before first $10 sale 35:00 – 36:30 → Secret to scaling: Great product + clear ROI What you’ll learn: – The best AI tools for e-commerce right now (and what to avoid) – Real examples of how AI is used in e-commerce businesses for 3–5x engagement – Why sender identity is the secret weapon in your email performance – The death of “attributed revenue” — and what incremental revenue actually means – How to scale human connection with AI… without losing trust Connect with Debarshi: LinkedIn: linkedin.com/in/debarshi-chaudhuri Website: https://www.trymaverick.com/optimizer Email: debarshi@themavericklab.com If you're an ecommerce expert, founder, or marketer trying to cut through the noise, this episode will completely reshape how you think about AI. Subscribe for weekly strategies to grow faster, spend smarter, and stay ahead of the AI curve.…

Secrets To Scaling Your Ecommerce Brand

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Ep 636: The Exact AI Strategy We’re Using to Win on TikTok Shop with Bora Mutluoglu, Reacher 31:52

6 днів тому31:52

31:52

Send us a text You spent thousands on influencer marketing… and barely got a sale. The problem isn’t the creator. It’s your system. In this video, I break down why most brands fail with influencers—and how the top-performing brands are building performance-based creator funnels that actually move revenue. This is for you if: You’ve run influencer campaigns and saw little-to-no return You’re still paying flat fees with no tracking or affiliate backend You want to build a repeatable influencer model that scales with your brand What you’ll learn: The 3 biggest reasons influencer campaigns flop How to structure hybrid affiliate deals with upside for both sides Why Spark Ads should come after performance proof—not before How to stop treating creators like props—and start treating them like partners 👇 Reference Data Sprout Social: https://sproutsocial.com/insights/influencer-pricing/#impact Timestamps: 00:00 - You spent $5K… and got 3 comments 01:10 - The real problem with most influencer campaigns 02:44 - Followers ≠ customers 04:05 - The product/creator misalignment mistake 05:30 - Why one-time posts don’t build brand equity 07:00 - Flat fee deals are killing your performance 08:36 - The biggest reason your campaign flatlined 10:15 - What top-performing brands do differently 12:00 - How to treat creators like partners 13:40 - Segmenting creators like a sales team 15:05 - The Spark Ads playbook (that actually works) 16:50 - The UGC comp model that drives volume 18:10 - How to build an always-on influencer engine 19:40 - Your next move: structure, spark, system 21:00 - Final thoughts + audit your past campaigns If you’re serious about scaling influencer the right way, hit subscribe for weekly content on systems, scale, and TikTok Shop performance. Let’s build the machine. Not just the moment.…

Secrets To Scaling Your Ecommerce Brand

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Ep 635: The First 3 Seconds That Make or Break Your TikTok Shop Ads 11:12

10 днів тому11:12

11:12

Send us a text If your TikTok Shop ads aren’t converting, it’s probably not your product. It’s your first 3 seconds. Jordan West breaks down why most TikTok Shop ads fail before viewers even know what you're selling—and how to fix it with high-converting hooks that actually drive profitable traffic. From emotional triggers to pattern interrupts and performance-tested templates, this episode is your full blueprint for stopping the scroll, boosting engagement, and converting viewers into customers. 🔍 What You’ll Learn: The 3-second rule that defines TikTok ad success Why TikTok’s algorithm rewards high watch time—not just views Common hook-killing mistakes brands make (and how to fix them) 4 high-converting hook strategies used by top creators Visual and emotional patterns that disrupt scroll mode The psychology of FOMO, curiosity, and relatability in short-form ads Jordan’s TikTok-specific frameworks: Shocking Fact, Transformation, Secret Angle Pro tips to boost engagement and cut CPM instantly Why skipping the intro = winning the sale How to join Jordan’s TikTok Shop Elite Mastermind for deeper coaching Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join my Skool community and connect with other eCommerce brand owners and marketers! https://www.skool.com/tiktokshopelite/about…

Secrets To Scaling Your Ecommerce Brand

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Ep 634: Why TikTok Shop Is Bleeding Your Margins Dry (And How To Fix It Fast) 9:33

14 днів тому9:33

9:33

Send us a text You're scaling on TikTok Shop... GMV looks amazing... But somehow your profits are disappearing. In this episode, Jordan breaks down why TikTok Shop sellers are quietly bleeding cash —and how to plug the holes before it's too late. We walk through the real math behind a $100 order , the creator commission trap, fulfillment pitfalls, and platform fees that sneak up on even the most seasoned operators. This isn’t just about sales volume. It’s about contribution margin—the number that actually keeps the lights on. If you're on TikTok Shop or planning to scale, you can’t afford to miss this one. 🔍 What You’ll Learn: Why GMV is a dangerous metric to chase blindly The creator commission structure that's gutting your margins How fulfillment choice (FBT vs. self-fulfill) drastically affects profitability The real cost of running ads and promos on TikTok Shop 3 proven ways to protect your margin without sacrificing growth: When losing money can be a smart move Tools and systems to track profit by SKU—so you don’t fly blind Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join my Skool community and connect with other eCommerce brand owners and marketers! https://www.skool.com/tiktokshopelite/about…

Secrets To Scaling Your Ecommerce Brand

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Ep 633: Why "Boring" Products Are Winning on TikTok Shop (And Yours Can Too) 11:13

19 днів тому11:13

11:13

Send us a text You don’t need a sexy product. You need a story that hits emotion first. In this episode, Jordan West dives deep into why “boring” products like wrinkle spray, toothpaste organizers, and lint removers are crushing it on TikTok Shop—and how your product can too. Here’s the truth: if you’re struggling on TikTok, it’s probably not your product. It’s the way you're showing it. From 3 viral story formats to specific creator strategies, Jordan shares what’s working right now—and what to stop doing immediately if you want to win in social commerce. WHAT YOU’LL LEARN: – Why TikTok doesn’t care about your features – The 3 story formats that drive conversions – How to emotionally position “boring” products – Why creators beat influencers on TikTok Shop – Hooks that stop the scroll (and make people say “that’s me”) Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join my Skool community and connect with other eCommerce brand owners and marketers! https://www.skool.com/tiktokshopelite/about…

Secrets To Scaling Your Ecommerce Brand

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Ep 632: How This Modest Fashion Brand Cracked $20M+ in a Tiny Market with Kareem Elgendy 26:51

5 weeks тому26:51

26:51

Send us a text If I were starting a DTC fashion brand in 2025, this is not the path I’d take. But Kareem Elgendy did—and built Veiled into an 8-figure powerhouse. And here’s the wild part... They’ve scaled profitably with: – A tiny TAM – Zero TikTok dependency – 11x MER on Meta In this episode of Secrets to Scaling Your Ecommerce Brand , I sit down with Kareem, CEO at Veiled , the world’s largest standalone modest fashion brand. We go deep on: Why focusing on warm audiences is Veiled’s unfair advantage – Think 80% of spend on Meta – Heavy whitelisting + real-time creative rotation – Data-driven merchandising that actually improves MER How they pull off pop-ups that draw 16,000+ people in a weekend – You read that right. Sixteen thousand. – Their approach to community-building is what most brands get wildly wrong What most brands miss on attribution & product-market fit – Especially fashion brands trying to scale too fast, too broad This episode isn’t just about niche marketing—it’s a masterclass in disciplined growth strategy . If you're an apparel brand trying to crack profitable scale... If you’ve ever wondered if Meta is still worth it... If TikTok isn’t working for you... 👉 This is the episode to binge. 🔗 Connect with Kareem: LinkedIn: https://www.linkedin.com/in/kareemelgendy/ Website: https://veiled.com/ Email: kareem@veiled.com Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join my Skool community and connect with other eCommerce brand owners and marketers! https://www.skool.com/tiktokshopelite/about…

Secrets To Scaling Your Ecommerce Brand

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Ep 631: Why Attribution Is Broken—And What Comes Next with Constantine Yurevich of SegmentStream 46:20

6 weeks тому46:20

46:20

Send us a text Attribution is broken. Cookies are dying. Conversions get credited to the last device. And marketers are flying blind—making budget decisions based on incomplete (and often misleading) data. In this episode, Jordan sits down with Constantine Yurevich , CEO & Founder of SegmentStream , to unpack: Why conversion-based tracking no longer works How outdated attribution models (even MTA) are misleading marketers Why traditional MMM and geo-holdouts aren't viable for most brands The massive hidden iceberg of upper-funnel activity most tools ignore What a modern, data-driven approach to budget allocation actually looks like If you’re tired of attribution tools that only show you a sliver of reality—this episode is a must-listen. Guest Bio: Constantine Yurevich is the founder and CEO of SegmentStream , a London-based marketing intelligence platform that helps brands navigate today’s fragmented, privacy-first digital ecosystem. SegmentStream goes beyond cookie-based attribution to give marketers a clearer, AI-powered picture of what’s actually driving revenue —across channels, devices, and user journeys. Founded in 2018, SegmentStream is helping performance teams at some of Europe’s top brands rethink how they measure and optimize campaigns in a post-cookie world. 👉 Learn more about SegmentStream: https://www.segmentstream.com 👉 Connect with Constantine Yurevich on LinkedIn: https://www.linkedin.com/in/constantineyurevich/ 👉 Follow Constantine on X (Twitter) https://x.com/weird_ceo 👉 Subscribe to Constantine’s Newsletter on LinkedIn https://www.linkedin.com/newsletters/7189209704512860160/ Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join my Skool community and connect with other eCommerce brand owners and marketers! https://www.skool.com/tiktokshopelite/about…

Secrets To Scaling Your Ecommerce Brand

1
Ep 630: How to Bring a Boring Product to Life on TikTok 11:54

7 weeks тому11:54

11:54

Send us a text Let’s face it — most products are boring. And if that’s true for your brand… you might be sitting on a goldmine. Because right now, TikTok Shop isn’t favoring the flashiest brands. It’s favoring the relatable ones. In this episode, I break down how we’ve taken “meh” products — wrinkle spray, toothpaste organizers, even packing cubes — and turned them into 7-figure winners on TikTok. If your content isn’t working, it’s probably not your product’s fault. It’s your angles. It’s your storytelling. It’s your lack of emotional contrast. I’ll show you exactly how to fix it — with 3 high-performing video frameworks, real-life product examples, and the underrated levers that make people click “Buy Now.” This is your TikTok Shop blueprint — especially if your product isn’t "sexy.” Inside this episode: Why “boring” is the biggest opportunity right now 3 viral storytelling formats we use (with breakdowns) Real TikTok Shop product wins from Kalodata 4 overlooked factors that drive conversions way more than product features And what to do if your content’s flopping right now Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join my Skool community and connect with other eCommerce brand owners and marketers! https://www.skool.com/tiktokshopelite/about…

Secrets To Scaling Your Ecommerce Brand

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Ep 629: How I'm Scaling a Brand from $51k to 8 Figs 11:57

8 weeks тому11:57

11:57

Send us a text I’ve built seven brands. Some were massive wins. A few crashed and burned. But every single one taught me something that I’m now using to build my next big thing —and I’m bringing you along for the ride. In this episode, I’m walking you through the early days of a new supplement brand I’ve partnered on. From $26K in month one to projecting $51K this month on Amazon , we’re just getting started. And here's the thing... Most people only show you what worked after the fact. I’m going to show you everything as it happens . The good. The bad. The break-evens. Every lever we pull and every decision we make. If you’ve ever wanted to build a brand alongside someone who’s done it before , this is it. What You’ll Learn in This Episode: Why we launched on Amazon first (and what’s next) The early numbers : Revenue, profit margins, ad spend breakdowns How we’re planning to scale past break-even Why I’m more excited about this brand than any I’ve built before The mindset shift that happens when you’re building again , but smarter Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join my Skool community and connect with other eCommerce brand owners and marketers! https://www.skool.com/tiktokshopelite/about…

Secrets To Scaling Your Ecommerce Brand

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Ep 628: The Amazon “Halo Effect” – How TikTok & Meta Ads Fuel $100M+ Sales with Ken Freeman 29:09

9 weeks тому29:09

29:09

Send us a text Amazon brands are playing the WRONG game. Most sellers think Amazon is all about PPC, rankings, and conversions … but the real winners are running TikTok and Meta ads to fuel their Amazon growth. This is called The Halo Effect —and if you're not using it, you're losing sales to competitors right now. In this episode, I sit down with Ken Freeman , founder of Full Circle Agency , who has managed over $200M in Amazon revenue for some of the biggest DTC brands, including Hexclad, Ridge Wallet, BK Beauty, and more . What You’ll Learn in This Episode: ✅ Hexclad’s $100M+ Amazon Playbook (and why inventory forecasting is a nightmare) ✅ The biggest mistake Amazon sellers make when running ads ✅ Why TikTok & Meta are quietly driving Amazon’s biggest growth ✅ Demand Capture vs. Demand Generation – What most agencies get wrong ✅ How top brands track off-Amazon traffic (and use it to scale faster) If you're running paid ads and NOT optimizing for Amazon sales... this is a must-listen episode. 🎙 Guest: Ken Freeman 💼 Full Circle Agency → https://www.fullcircleagency.com/ 📲 Follow Ken Freeman on Socials: LinkedIn → https://www.linkedin.com/in/kenfreeman-amz/ Twitter → https://twitter.com/kenthefreeman Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join my Skool community and connect with other eCommerce brand owners and marketers! https://www.skool.com/tiktokshopelite/about…

Secrets To Scaling Your Ecommerce Brand

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Ep 627: How to scale on YouTube in 2025 With THE YouTube ads expert! (everything you didn’t know) 34:59

9 weeks тому34:59

34:59

Send us a text In this episode of Secrets to Scaling Your E-Commerce Brand , Jordan West sits down with returning guest Brett Curry , CEO of OMG Commerce , to dive deep into YouTube ads —one of the most underutilized yet powerful tools for e-commerce brands. If you've been questioning whether YouTube is worth your ad dollars, this episode will change your mind . What You’ll Learn in This Episode: Why YouTube is the TV of 2025 and how e-commerce brands can leverage it The truth about incrementality and why last-click attribution is misleading The common misconceptions brands have about YouTube ads Real-life case studies of brands scaling profitably on YouTube A step-by-step breakdown of how to test, optimize, and scale YouTube campaigns Who is Brett Curry? Brett Curry is the CEO & Co-Founder of OMG Commerce , a performance marketing agency specializing in YouTube, Google, Amazon, and retention marketing for high-growth DTC brands and omnichannel retailers . With over a decade of experience helping brands scale profitably, Brett is one of the leading voices in YouTube ads and advanced marketing strategies . He’s worked directly with Google , been featured in Google case studies, and has helped countless brands unlock profitable growth through data-driven ad strategies . As a passionate marketer and business leader, Brett believes in blending brand-building with performance marketing —and in this episode, he shares everything you need to know to make YouTube ads work for your brand. Connect with Brett: 🔗 Website: omgcommerce.com 🔗 LinkedIn: https://www.linkedin.com/in/thebrettcurry/ 🔗 Twitter/X: @BrettCurry Key Takeaways: YouTube works differently than Meta – it's not about direct response, but long-term brand impact. Last-click attribution is broken – incremental lift is where the real value lies. YouTube + Meta = The Perfect Pair – Why combining these two platforms gives you the best shot at scalable, profitable growth. The $30K Case Study – A real-world example of why turning off YouTube can kill an entire business. Creative & Targeting Tips – What actually works on YouTube and how to avoid the biggest pitfalls. Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join my Skool community and connect with other eCommerce brand owners and marketers! https://www.skool.com/tiktokshopelite/about…

Secrets To Scaling Your Ecommerce Brand

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Ep 626: The 4-Part Formula for Scaling TikTok Shop Ads the Right Way 9:17

10 weeks тому9:17

9:17

Send us a text Scaling TikTok Shop ads isn’t about increasing ad spend and hoping for results. It’s about strategy, execution, and timing. In this episode, I walk through the four phases of scaling TikTok Shop ads using a proven structure. This approach ensures that every ad dollar is working for you, not against you. By the end of this episode, you’ll understand: How to launch Product Shopping Ads (PSAs) to get immediate traction The role of Video Shopping Ads (VSAs) in driving visibility and conversions When and how to use Cost Caps and Target ROAS to push volume while staying profitable The power of GMV Max Campaigns , TikTok’s answer to Advantage+ and PMax If you're serious about growing on TikTok Shop, this is the framework to follow. Key Takeaways: Scaling TikTok Shop ads isn’t about spending more—it’s about structure. If your campaigns aren’t set up correctly, you’re just burning cash. Start with Product Shopping Ads (PSAs) to capture demand. These work like Google Shopping ads inside TikTok Shop and are the best way to gain traction early. Layer in Video Shopping Ads (VSAs) to increase visibility. Creator-driven video ads help buyers see your product everywhere, building demand. Use Max Delivery first, then test Cost Cap and Target ROAS. Focus on pushing volume before optimizing for profitability. GMV Max campaigns are for serious scaling. Once you have strong traction, this is TikTok’s version of Meta’s Advantage+ or Google’s PMax, designed for brands ready to scale big. Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join my Skool community and connect with other eCommerce brand owners and marketers! https://www.skool.com/tiktokshopelite/about…

Secrets To Scaling Your Ecommerce Brand

1
Ep 625: The 4 BEST Ways to Sell on TikTok Shop (Most Brands Get This Wrong!) 8:38

10 weeks тому8:38

8:38

Send us a text TikTok Shop is exploding with opportunities—but most brands are doing it all wrong. In this episode, I break down the four key ways to sell on TikTok Shop and how to maximize each one for growth. Whether you’re just getting started or looking to scale, these strategies will help you increase conversions, attract top affiliates, and dominate TikTok Shop. Key Takeaways: Organic content drives long-term sales – Brands should post multiple times a day with shoppable videos linked directly to their TikTok Shop. Optimize your Shop Tab – Treat your TikTok storefront like an Amazon listing. Use high-quality images, SEO-friendly descriptions, and strong CTAs. The best affiliates aren’t influencers – Most TikTok Shop affiliates work with multiple brands. Identify high-performing creators and recruit them with strong commissions. Live streaming is massively underrated – The longer you stream, the more sales you generate. The gold is in the hour —stay on live longer than you think. Combine all four strategies for maximum growth – Don’t rely on just one method. The brands winning on TikTok Shop leverage organic, affiliates, shop tab SEO, and live selling together. Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast…

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Ep 624: 25% Tariffs on Canada and the US… What E-commerce Brands Need to Know 11:36

11 weeks тому11:36

11:36

Send us a text The 25% U.S. import tariff is here—now what? If you sell products from Canada or Mexico into the U.S. , your costs just skyrocketed overnight . But instead of panicking, let’s focus on solutions . In this episode, Jordan West breaks down exactly what you need to do to protect your margins, rethink fulfillment, and keep your business profitable despite these new costs. If you're in e-commerce, this episode is a must-listen. The new tariffs are a massive challenge for e-commerce brands , but instead of focusing on why they happened, let’s talk about what to do next . Jordan dives into: How to adjust pricing without losing customers The best fulfillment workarounds to avoid tariff hikes How to reposition your brand to stay competitive in the U.S. Why you should consider expanding to new international markets Step-by-step strategies to survive and thrive despite the tariffs Key Takeaways & Next Steps Raise prices strategically —consider splitting the tariff cost with customers. Explore fulfillment options —setting up a U.S.-based warehouse or 3PL could save you. Expand beyond the U.S. —consider Europe, Australia, or Asia for growth. Adjust marketing & messaging —double down on brand loyalty & premium positioning. Look into tariff-exempt strategies —some goods/categories might have workarounds. Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast…

Secrets To Scaling Your Ecommerce Brand

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Ep 623: 7 ways to Scale to 100k/month on TikTok Shop 17:19

11 weeks тому17:19

17:19

Send us a text TikTok Shop isn’t just another e-commerce trend—it’s a land grab , and brands that move fast will dominate. Just like early Facebook ads in 2015, Amazon FBA in 2012, and Instagram’s organic reach in its prime, TikTok Shop is that next big opportunity . Right now, TikTok is rewarding sellers with massive organic reach, lower seller fees, and insane platform incentives —but this window won’t last forever. In today’s episode, Jordan breaks down: Why TikTok Shop is exploding and how brands are winning big How to leverage free viral traffic for sales (without ads) Why one-click checkout is driving insane conversion rates How to use creators and affiliates to sell for you Why TikTok is literally handing out free money to brands right now How live shopping is turning into a revenue gold mine The one viral post that can change everything By the end of this episode, you’ll know exactly why TikTok Shop is the platform to scale your brand in 2025—and how to take action before it’s too late . Key Takeaways: TikTok Shop is in land grab mode —the brands that move first will dominate. You don’t need a huge following to sell— TikTok’s algorithm does the work for you. One-click checkout = higher conversions, more impulse purchases. Creators sell for you —only pay when they drive real sales. TikTok is literally handing out money to brands in 2025—take advantage before it’s too late. Live shopping is the next big revenue driver—brands are making six figures an hour. One viral post can generate thousands of sales overnight. Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast…

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Ep 622: The Foolproof Strategy to Land Your First TikTok Shop Sale 12:58

12 weeks тому12:58

12:58

Send us a text Making your first sale on TikTok Shop doesn’t have to be complicated! In this episode, Jordan West walks you through 10 actionable steps to land that first sale quickly. From picking the right product to leveraging TikTok's powerful affiliate and live-selling features, this episode is packed with proven strategies to help you succeed. Learn why choosing the right product matters, how to optimize your listing for visibility, and why collaborating with micro-influencers can be a game-changer. Plus, a sneak peek to his TikTok Shop Elite Mastermind community, where members get access to AI-powered product recommendations and a supportive network of sellers. Key Takeaways: Pick a trending, impulse-buy product to increase chances of success. Optimize your listing with high-quality visuals and keyword-rich descriptions. Leverage TikTok’s affiliate program to collaborate with proven creators. Go live for real-time engagement and instant sales. Run Spark ads on best-performing posts to reach a wider audience. Engage with comments using video replies to boost trust and visibility. Use limited-time discounts strategically to create urgency. Get your first 1,000 sales and 100 reviews before scaling up. Stay consistent and test multiple videos to find what works best. Links: TikTok Shop Elite Mastermind: Join here Social Commerce Club: Learn more Follow Jordan on Twitter: @JordanWest Subscribe on YouTube: Jordan West Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodca…

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Ep 621: Email Marketing Ain’t Dead—But You Might Be Doing It Wrong (With Rytis Lauris) 40:21

13 weeks тому40:21

40:21

Send us a text Buckle up because today’s episode is packed with gold. I’ve got Rytis Lauris, CEO and co-founder of OmniSend, on the pod, and let me tell you—this guy has been in the e-commerce automation game for over a decade. With more than 120,000 customers worldwide, OmniSend is changing how brands do retention marketing, and today, we’re breaking it all down. We’re talking about what’s working right now in e-commerce, what’s straight-up not working, and the biggest shifts happening in automation and customer retention. Rytis shares some seriously insightful takes on how Apple’s privacy changes are shaking things up, why email marketing isn’t dead (despite what people say), and what brands need to focus on to stay ahead. Oh, and we’re also tackling that big debate—should you ever remove subscribers from your email list? Let’s go. Key Topics: How e-commerce marketing has evolved over the past decade Why OmniSend is the go-to alternative to those overpriced enterprise platforms Is email marketing actually dead? (Spoiler: Nope.) How Apple’s privacy updates are changing the game for online brands The real way to keep your email list clean and engaged Why AI isn’t replacing humans in marketing anytime soon Building a customer-funded business and keeping your brand agile Who is Rytis Lauris? Rytis Lauris is the co-founder and CEO of OmniSend, a marketing automation platform designed specifically for e-commerce brands. With a background in digital marketing, Rytis saw a gap in the market for an affordable yet powerful email and SMS automation tool that serves small to mid-sized businesses. Under his leadership, OmniSend has grown to serve over 120,000 customers worldwide, helping brands maximize retention and boost revenue through smart automation. A firm believer in customer-funded business models, Rytis has led OmniSend without external investment, focusing on delivering real value to customers. Connect with Rytis Lauris on LinkedIn: https://www.linkedin.com/in/rytisl/ Visit OmniSend: https://www.omnisend.com/ Key Takeaways: Retention is king. Brands relying solely on acquisition will struggle; the real money is in repeat customers. Sunsetting subscribers too soon is a mistake. Engagement isn’t just about open rates—clicks matter more. AI can automate, but humans differentiate. The best marketing still needs a human touch to stand out. Customer-funded businesses stay agile. OmniSend has scaled without outside investment, proving that putting customers first wins. Apple & Google privacy changes aren't the end. Brands just need to adapt by focusing on first-party data and owned channels. Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodca…

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Ep 620: How This CMO Took a Leather Brand from $3.5M to 9 Figures (Without Overcomplicating Marketing) with MacCoy Merkley 46:15

13 weeks тому46:15

46:15

Send us a text Ever wonder what it takes to scale a brand from $3.5M to nine figures ? In this episode, I sit down with MacCoy Merkley, CMO of Portland Leather Goods , to break down exactly how they did it—without relying on overcomplicated marketing tactics. MacCoy started at Portland Leather Goods seven years ago , back when they were just a small Etsy shop. Fast forward to today, and they’re the largest leather bag manufacturer in North America. We dive into: The wild Craigslist job interview that landed him the role How COVID-19 forced them to pivot —and ended up accelerating growth The single biggest driver of their success (hint: it’s not ads) Why discounting isn’t the enemy —and how they do it strategically The future of e-commerce in 2025 (and why great products win every time) Meet MacCoy Merkley CMO of Portland Leather Goods Former wedding photographer who landed a marketing job through Craigslist Helped scale Portland Leather Goods from $3.5M to over $100M+ in revenue A big believer in great products > marketing hacks LinkedIn: https://www.linkedin.com/in/maccoy-merkley-95146815b Twitter: https://x.com/MacCoyMerkley Key Takeaways from the Episode: 1. How MacCoy Landed a Marketing Job With No Resume Answered a Craigslist ad for a “Digital Media Specialist” role 2. Scaling from Etsy to Direct-to-Consumer (DTC) Curtis (the founder) started Portland Leather Goods by hand-making leather bags in his garage 3. How COVID Forced a Business Pivot (That Led to Explosive Growth) COVID-19 shut down their in-house production —forcing them to pause website sales 4. Why Product Quality is the #1 Growth Lever 30% of their new customers come from referrals —no ad spend needed 5. The Future of E-Commerce in 2025 Meta (Facebook & Instagram) Ads still work —but only if you have a product worth talking about 6. Why Personal Branding Matters (Even for B2C Brands) MacCoy & Curtis post daily on LinkedIn & Twitter —keeping PLG top of mind Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast…

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Ep 619: How One of the LAST Sock Factories in America is Winning this 2025 with Nate Banks 36:01

14 weeks тому36:01

36:01

Send us a text Meet Nate Banks —a third-generation sock manufacturer who’s keeping American-made socks alive while playing the DTC game like a pro. Back in the day, there were over 130 sock factories in the U.S. Now? Just two remain. And Nate runs one of them. How did he survive while everyone else disappeared? Simple: He adapted. In this episode, we get into: How Nate went from folding socks in his grandparents’ living room to selling millions of pairs Why AI + automation are the only way U.S. factories will survive The big shift in DTC that’s forcing brands to rethink their entire strategy Why he ditched the polished ads and started filming raw, unfiltered videos —and why they work 10x better This one’s packed with real talk , wild stories , and lessons from the trenches . Let’s go! Key Takeaways from the Episode: DTC is the Future (But Not How You Think) Forget mass production—Nate’s factory thrives by going hyper-custom and leaning into small-batch, niche products. AI & Automation = The New Manufacturing Playbook From lean inventory to better margins , Nate is proving that AI isn't just for tech bros—it’s for factories, too. Authenticity > Everything Forget fancy ads. Nate’s best-performing videos? Him talking to the camera in his factory. Turns out, people trust real humans. If You’re Not Building Systems, You’re Screwed Scaling isn’t about working harder—it’s about working smarter . Nate breaks down how he’s structuring his business to run itself. The Next Big DTC Shift? It’s Already Happening. TikTok Shop, social commerce, creators— Jordan & Nate break down where the game is headed. ABOUT THE GUEST – NATE BANKS Who is Nate? Third-gen sock maker running one of the last U.S. sock factories Built a vertically integrated factory that makes everything in-house Pivoted to custom DTC & contract manufacturing to stay ahead All-in on AI & automation to future-proof his business If you’re in DTC, ecommerce, or just love wild business stories , you don’t want to miss this one. Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast…

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Ep 618: TikTok Shop Profit Secrets-- Mastering Commission Structures for Growth with Jordan West 11:46

15 weeks тому11:46

11:46

Send us a text If you’re running a TikTok Shop or working with affiliates, understanding commission structures is critical for maximizing profits. Many brands make costly mistakes when setting commission rates, leading to lost revenue despite high sales. In this episode, Jordan West breaks down the two key commission models—Standard Affiliate Commission (20%) and Shop Ads Commission (5-10%)—and how they impact profitability. Plus, we’ll discuss how to scale your TikTok Shop while keeping ad spend under control. Listen and learn in this episode! Key Takeaways from the Episode Master TikTok Shop Commission Models: Standard Affiliate Commission (20%) rewards organic sales, while Shop Ads Commission (5-10%) ensures ads remain profitable. Setting the wrong rate can destroy margins. Profitability > Revenue: High sales don’t always mean high profits. Running ads without adjusting commissions can leave you with razor-thin margins or even losses. Crunch the Numbers: A $30 product with a 60% margin is profitable with a 20% organic commission but barely breaks even if ads are added without adjusting commissions. Scale with Smart Strategies: Lower your cost per order, test viral-style content, and increase AOV by bundling products and offering exclusive deals for TikTok Shop buyers. Educate and Align with Affiliates: Affiliates need to understand commission structures so they don’t feel cheated. Transparency is key to keeping everyone happy and profitable. Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast…

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Ep 617: Cracking the Code on Ad Performance with Phoenix Ha, AdBeacon 35:25

15 weeks тому35:25

35:25

Send us a text The world of e-commerce advertising is evolving. Phoenix introduces us to the potential of understanding pre-purchase behaviors, enriching unidentified traffic, and why post-iOS 14.5 represents a chance for clean marketing innovation. In this episode, Jordan West with Phoenix Ha, the visionary behind Ad Beacon. Discover the pivotal strategies that bridge the gap between prepurchase behavior, post-purchase insights, and the true impact of your ads. With experience spanning collaborations with global giants like Nike and Keen, Phoenix delivers profound insights into navigating the challenges brought on by privacy shifts and how to adapt for success in today’s ecommerce landscape. Listen and learn in this episode! Key Takeaways from the Ep: Importance of Accurate Attribution: Post-iOS 14, accurately tracking ad performance is crucial due to discrepancies between reported platform data and actual sales. Impact of iOS 14: Significant changes in data privacy regulations affected advertisers, causing trust issues and financial loss for businesses. Focus on Data Privacy and First-Party Data: Emphasis on adapting to new privacy standards and leveraging first-party data for effective ad measurement. Innovative Solutions by Ad Beacon: Ad Beacon is developing new methods to measure both pre-purchase and purchase behaviors to enhance marketing strategies. Social Commerce and Ad Tech: Emerging platforms like Flip and AppLovin signify innovation in social commerce and ad technology. Reevaluation of Free Trials and Pricing Strategy: The ineffectiveness of free trials and the need to align pricing strategies to ensure client engagement and perceived value. Podcast Guest: Phoenix Ha , She is the brilliant mind behind Ad Beacon, a tool that has been transforming how brands measure their ad success. Phoenix is not just a data geek but a results-driven expert with experience working with numerous brands, including industry giants like Nike, Modelo, and Keen. Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast…

Secrets To Scaling Your Ecommerce Brand

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Ep 616: 7 E-Commerce Brands, Millions in Revenue—Here’s What I Learned with Jordan West 10:40

16 weeks тому10:40

10:40

Send us a text Discover the importance of focusing on strategies and products that work, rather than chasing every new opportunity. Jordan shares a compelling story about finding gold and resisting the urge to dig elsewhere. In this episode, Jordan West , despite the glamorous perception, Jordan reveals the roller coaster of wins, losses, and the crucial lessons learned along the way. Dive deep as he unpacks the three key lessons for thriving in the ecommerce industry: the power of building a community, the importance of doubling down on what works, and continuously improving your product. Jordan also sheds light on the critical consideration of choosing the right business partners. Listen and learn in this episode! Key takeaways from this episode: Building a Community: Creating a community around your brand is crucial for long-term success. A real community provides constant feedback and engagement among members, which can drive growth and improvement of products. It's more than just followers or email lists; it's about interaction and shared experiences. Doubling Down on What Works: When you find a successful strategy or product, focus on optimizing and scaling it instead of constantly looking for new opportunities. Leveraging existing wins can lead to greater success. Product Focus: The quality of your product is paramount. Continuously improve your products based on feedback and evolving customer needs. Even successful products need ongoing development to maintain their edge in the market. Choosing Business Partners Wisely: Select business partners who are on the same level, share the same drive, and have the capability to help scale a brand. A mismatch in partnership can lead to challenges and is often a critical mistake in business ventures. Community and Human Interaction: With advancements in AI, the value of human interaction and community will become even more pivotal. Building strong community ties can act as a stabilizing force for your brand against external uncertainties. Growth Plan: www.upgrowthcommerce.com/grow…

Secrets To Scaling Your Ecommerce Brand

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Ep 615: 3 TikTok Shop Mistakes Holding Your Brand Back (and How to Avoid Them) with Jordan West 6:58

16 weeks тому6:58

6:58

Send us a text TikTok shop demands a unique strategy combining creators, viral content, and paid ads. Start by partnering with creators as your sales team, not influencers, and build strong relationships. Avoid mass outreach; focus on meaningful connections with 50 to 100 creators who resonate with your brand. In this episode, Jordan West gets into the challenges faced by many brands on TikTok shop and the strategies to turn setbacks into success. With firsthand experience from his agency, Social Commerce Club, which achieved rapid growth on TikTok shop, Jordan reveals the 3 biggest mistakes brands are making: treating TikTok shop like a marketplace, poor outreach to creators, and focusing on overly polished content. Listen and learn in this episode! Key takeaways from this episode: TikTok Shop as a Unique Channel: Treat TikTok Shop as a performance marketing channel needing a strategy that integrates creators, viral content, and paid ads, unlike Amazon-style marketplaces. Creators as Salespeople: Creators should be seen as salespeople, not just influencers. Building long-term relationships and incentivizing them is crucial. Targeted Creator Outreach: Focus on a small number of aligned creators, ensure ad spend behind their content, and build meaningful partnerships to enhance visibility and engagement. Embracing Authentic Content: Prioritize genuine, amateur-style videos over polished content. Trust creators to represent the brand authentically for better platform performance. Avoiding Common Mistakes: Key errors include treating TikTok Shop like a marketplace, poor creator outreach, and an overemphasis on perfect-looking content. Growth Plan: www.upgrowthcommerce.com/grow…

Secrets To Scaling Your Ecommerce Brand

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Ep 614: TikTok Shop For DTC with Jordan West 19:18

17 weeks тому19:18

19:18

Send us a text The power of creator partnerships is undeniable. Identify top TikTok creators, develop co-branded pages, and ensure seamless transitions to boost conversions on your eCommerce platforms. Audit your TikTok efforts, identify top creators, and amplify with paid ads. Safeguard your investments and maintain revenue despite platform changes. In this episode, Jordan West gets into a critical topic that every ecommerce brand should be aware of—the potential shutdown of TikTok and how it could impact your business. He discusses the real threats posed by platform uncertainties, the principles of social commerce, and a step-by-step roadmap to protect your revenue and future-proof your brand. Explore how to maintain and even increase your revenue, leveraging creator partnerships, co-branded landing pages, and multi-platform content strategies to secure new revenue streams and retain your valuable customer data, independent of any single platform. Listen and learn in this episode! Key takeaways from this episode: TikTok Shutdown Preparedness: Be proactive in preparing for a TikTok shutdown by shifting efforts to DTC sites and Amazon stores. Direct-to-Consumer Focus: Transitioning to a robust DTC strategy mitigates risks and creates new revenue streams beyond TikTok. Social Commerce Strategy: Develop resilient strategies that aren't dependent on a single platform, as social commerce is enduring. Maximize TikTok Shop Success: Redirect TikTok shop achievements to owned sales channels like DTC sites and Amazon. Effective Creator Partnerships: Collaborate with high-impact creators to showcase products and resonate with audiences. Utilize Co-Branded Landing Pages: Enhance shopping experiences by directing traffic from creators to specific landing pages. Expand Across Platforms: Distribute TikTok-like content on platforms such as Instagram and YouTube Shorts for wider reach. Mitigate Risks and Control Revenue: Decrease platform dependency and maintain customer experience control. Value of Data Ownership: Retaining customer data is a key benefit of DTC site shopping. Strategic Roadmap: Follow a roadmap for leveraging TikTok success, including auditing efforts and focusing on top creators. Customer Retention is Key: Optimize for retention and conversion to ensure long-term success. Growth Plan: www.upgrowthcommerce.com/grow…

Secrets To Scaling Your Ecommerce Brand

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Ep 613: Applovin - Is it Worth The Hype? with Jordan West 9:36

17 weeks тому9:36

9:36

Send us a text AppLovin is redefining ad space with unskippable, sound-on video ads in mobile games. Experience captivating, immersive environments. Currently in the US, it's ideal for high-spending ecom brands ready to elevate their game. In this episode, Jordan West gets into the evolving landscape of e-commerce advertising, with a focus on the emerging potential of AppLovin as a game-changing platform for brands looking to scale. Drawing from over a decade of experience managing millions in ad spend, Jordan shares insights on how brands are achieving high conversion rates and profitability using AppLovin's unskippable full-screen video ads. These engaging ads are embedded within mobile games, offering a high ROI and unique opportunities for incremental growth. Listen and learn in this episode! Key takeaways from this episode: AppLovin's Potential: It's becoming a significant tool for scaling e-commerce brands with notable conversion rates and profitability. Profitable Ad Spending: Brands report profitability with daily ad spends between $20,025 - $25,000. Incremental Growth: Brands using AppLovin see real incremental revenue growth, sometimes spending more than on Meta. Ad Format: Features unskippable full-screen video ads in mobile games, initially available only in the US. Requirements for Launch: Suitable for high-spending brands with a need to prepare specific creatives and install a tracking pixel. Scalability for Large Brands: Well-suited for large brands, with future potential for smaller budgets. High Creative Quality: Essential for success; engaging vertical videos required. Single Domain Restriction: Accounts can be linked to only one domain. Opportunity Amidst Meta and TikTok Challenges: Offers a growth avenue as other platforms face challenges. Growth Plan: www.upgrowthcommerce.com/grow…

Secrets To Scaling Your Ecommerce Brand

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Ep 612: E-commerce Brands - Do This To Succeed In 2025 with Jordan West 13:30

18 weeks тому13:30

13:30

Send us a text In 2025, building your own dedicated community is more crucial than ever. It helps you stay resilient against algorithm fatigue and rising ad costs. Whether it's Facebook Groups, Discord, or Mighty Networks, your community's home should resonate with where your audience already spends their time. In this episode, Jordan West gets into the power of community-building for eCommerce success in 2025. Imagine the potential of generating $250,000 in just 24 hours without relying on discounts, ads, or gimmicks—simply by fostering a thriving community of 12,000 raving fans. Listen and learn in this episode! Key takeaways from this episode: Community Power: Building a community can drive significant sales without discounts or ads, as demonstrated by Jordan West's $250,000 success. 2025 Relevance: Community becomes crucial due to algorithm fatigue and the need for direct audience ownership amid platform changes. Trust and Authenticity: Genuine connections and balancing real-life and AI interactions are key for consumer trust in 2025. Platform Choice: Select the right platform (e.g., Facebook Groups, Discord) based on where your audience is active. Owned vs. Rented Platforms: Owning your community provides a marketing edge over engaging on rented platforms. Blueprint Steps: Follow steps to build a community: define your audience, pick a platform, create engagement magnets, purposeful posting, empower the community, launch strategically, and measure and adapt. Engagement Strategies: Engage actively, promote involvement through exclusivity and member spotlights to foster a sense of belonging. Measurement and Adaptation: Track engagement, listen to feedback, and adapt strategies for community effectiveness. Exclusivity's Role: Leveraging exclusivity boosts community interest and involvement. Community as Differentiator: In a crowded market, community distinguishes your brand when product differences are minimal. Growth Plan: www.upgrowthcommerce.com/grow…

Secrets To Scaling Your Ecommerce Brand

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Ep 611: What Happens If TikTok Goes Away? with Jordan West 15:15

18 weeks тому15:15

15:15

Send us a text TikTok's integration into pop culture and its unparalleled reach have made it a powerhouse for organic growth and viral success. However, its potential disappearance could trigger significant shifts in audience attention and advertising strategies, with brands and creators needing to reposition their strategies across alternative platforms such as Instagram Reels, YouTube Shorts, and emerging options like Snapchat and Lemonade. In this episode, Jordan West gets into a pressing issue that could reshape the landscape of social commerce as we know it—the potential banning of TikTok. With years of experience in ecommerce and social commerce, Jordan explores the profound effects such a ban would have on brands, creators, and influencers who've thrived on the platform's unique discovery algorithm. Listen and learn in this episode! Key takeaways from this episode: Potential TikTok Ban: Brands and creators relying on TikTok could face significant challenges if it's banned. Creator Economy: Transitioning to other platforms might be difficult for creators due to different algorithms. Brand Challenges: Brands may struggle to replicate TikTok's viral success elsewhere and face higher ad costs. Shifting Focus: Instagram and YouTube may become primary alternatives for users and businesses. Alternative Limitations: No current platform fully replicates TikTok's affiliate marketplace yet. Diversification: Expanding presence on other platforms and building direct communities is crucial. Content Repurposing: Repurpose TikTok content on platforms like Instagram and YouTube. Whitelisting Importance: Utilizing influencer whitelisting is key for social commerce. Need for Adaptation: Quick adaptation and diversification are necessary for survival. Planning for Change: It's essential to prepare for a future without TikTok amid ongoing legal proceedings. Growth Plan: www.upgrowthcommerce.com/grow…

Secrets To Scaling Your Ecommerce Brand

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Ep 610: Facebook Ads Armegedon - What is Happening on Meta in 2025? with Jordan West 18:15

19 weeks тому18:15

18:15

Send us a text A massive shift that's about to shake up the ecommerce world—Meta’s new restrictions targeting brands in sensitive sectors like health, wellness, and finance. These changes impact how data is collected and used, and they could drastically affect your ad strategies on platforms like Facebook and Instagram. In this episode, Jordan West gets into what could be a seismic shift for ecommerce advertising: Meta's new restrictions aimed at sensitive industries such as health, wellness, finance, and more. With the potential impact likened to a "Facebook Armageddon," these changes could significantly disrupt established marketing strategies. Listen and learn in this episode! Key takeaways from this episode: Urgency and Significance: Meta's new restrictions could profoundly impact brands in sensitive industries, such as health, wellness, finance, and politics, and even peripheral ones like skincare and fitness. Impact on Data and Advertising: Limitations on tracking and using key data points for advertising will lead to less effective strategies, potentially impacting brand performance. Reclassification Risks: Brands on the fringes of sensitive categories could be misclassified, affecting their advertising capabilities. Strategic Adjustments: Modify Messaging : Avoid sensitive terms; focus on general benefits. Utilize First Party Data : Build robust email and SMS lists. Channel Diversification : Explore alternatives like TikTok shop, YouTube, and Google Ads. Creative Engagement : Prioritize storytelling and user-generated content. Adaptation and Preparedness: Keep communication with Meta, and adapt quickly to potential disruptions akin to the impacts of Apple's iOS 14 update. Call to Action: Brands must act quickly to adjust strategies and leverage opportunities in new advertising platforms. Growth Plan: www.upgrowthcommerce.com/grow…

Secrets To Scaling Your Ecommerce Brand

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Ep 609: Is TikTok Shop the Next Shopify or Amazon? Discover the Growth Secret! with Jordan West 13:33

19 weeks тому13:33

13:33

Send us a text The ripple effect of TikTok Shop transcends its platform, boosting visibility across sales channels. Consider its potential impact on your broader e-commerce strategy. In this episode, Jordan West gets into the world of TikTok Shop, a platform that's making waves in social commerce across North America. Have you been pondering whether your brand should jump onboard TikTok Shop? Jordan West is here to shed light on this crucial decision. Discover the remarkable rise of this platform, its phenomenal partnership potential with affiliates, and why even major enterprise brands are taking notice. Listen and learn in this episode! Key takeaways from this episode: TikTok Shop Growth: Experiencing rapid growth, TikTok Shop is becoming a major player in social commerce, similar to early stages of Shopify and Amazon. Competitive Research: Using tools like Caladata for thorough competitive analysis helps determine if your brand should enter TikTok Shop. Effort Required: Significant time and effort are needed to succeed on TikTok Shop, leading many brands to seek agency assistance. Category and Pricing: Analyzing product categories for opportunities and understanding price sensitivity are crucial before entering the market. Incentivizing Creators: Success depends on collaborating with and incentivizing top creators to drive viral product visibility. Halo Effect: Positive TikTok Shop performance can increase sales across other channels like Amazon and retail. Creator Networks: Building a network of successful creators can significantly enhance product success. Effective Outreach: Crafting resonant messages is vital for engaging creators who receive numerous outreach attempts. Product Suitability: TikTok Shop is not ideal for all products, particularly those with a higher Average Order Value (AOV). Growth Plan: www.upgrowthcommerce.com/grow…

Secrets To Scaling Your Ecommerce Brand

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Ep 608: What’s Gonna Happen In 2025? with Jordan West 11:20

20 weeks тому11:20