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From friction to fortune: the art of gaining executive buy-in for experience research
Manage episode 379245048 series 3400520
Вміст надано UserTesting. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією UserTesting або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Teams often tell us they have trouble connecting the dots between business value and experience research.
Whether you’re a marketer, UX practitioner, or project manager, you should be working to match what you do with measurable business results.
In this week’s Insights Unlocked, UserTesting’s Chief Operating Officer Josh Maltz talks with UpTop's Craig Nishizaki about getting executive buy-in for experience research.
149 епізодів
Поширити
Manage episode 379245048 series 3400520
Вміст надано UserTesting. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією UserTesting або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Teams often tell us they have trouble connecting the dots between business value and experience research.
Whether you’re a marketer, UX practitioner, or project manager, you should be working to match what you do with measurable business results.
In this week’s Insights Unlocked, UserTesting’s Chief Operating Officer Josh Maltz talks with UpTop's Craig Nishizaki about getting executive buy-in for experience research.
149 епізодів
Усі епізоди
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