Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Вміст надано Sara Tasker - Me & Orla and Sara Tasker - Me. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Sara Tasker - Me & Orla and Sara Tasker - Me або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Player FM - додаток Podcast
Переходьте в офлайн за допомогою програми Player FM !
Переходьте в офлайн за допомогою програми Player FM !
When Social Video meets Journalism , with Sophia Smith Galer
MP3•Головна епізоду
Manage episode 336060535 series 1372189
Вміст надано Sara Tasker - Me & Orla and Sara Tasker - Me. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Sara Tasker - Me & Orla and Sara Tasker - Me або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Things We Talk About In This Episode:
- The importance that established news organisations find ways to use social media if they want to engage a young audience
- TikTok has redefined the experience of social media, with short video content, and Instagram Reels and Youtube Shorts have followed suit
- How Sophia found an audience on TikTok (and later on Instagram Reels) by talking to camera about her media stories
- The way we can gain insights into what makes a successful social media post by being a user of the platform
- The importance of constant engagement on social media, both creating and consuming content
- Acknowledging the fear and vulnerability that can come with being authentic and genuine online
- Sophia’s tips for successful TikTok/Reel content: action or engaging content in every second, and lead with your most powerful image/shot/quote)
- Comparing the strengths and drawbacks of the different platforms, especially Reels and TikTok
- When creating Reels content or TikTok content, share that content on both platforms so you’ll meet both audiences
- When it comes to sharing your opinions online, having a sense of purpose goes a long way towards building your confidence
- How Sophia has been promoting her book: reposting user content from her book launch on Instagram, a big thread on Twitter, traditional media appearances, and weekly TikTok videos (interspersed with other content so she doesn’t “spam” her audience)
- The challenges of Internet (and especially social media) censorship with any content relating to sex or sexual health
Links mentioned in this episode (and where to find Sophia):
Editing apps that help you create Reels or TikToks:
Here’s where to find and chat with Sophia:
- Sophia on Twitter: @sophiasgaler
- Sophia on TikTok: @sophiasmithgaler
- Sophia's book, Losing It: Sex Education for the 21st Century
Where to find Sara:
- The Insta Retreat - Currently on Pre Sale
- Sell Your Sh*t - Currently on Pre Sale
- Sara’s website: meandorla.co.uk
- Sara on Instagram: @me_and_orla
- Sara on Twitter: @meandorla
- One to one business coaching with Sara
Get full access to Entre Nous at meandorla.substack.com/subscribe
122 епізодів
When Social Video meets Journalism , with Sophia Smith Galer
Hashtag Authentic - for creatives, dreamers & business owners online
MP3•Головна епізоду
Manage episode 336060535 series 1372189
Вміст надано Sara Tasker - Me & Orla and Sara Tasker - Me. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Sara Tasker - Me & Orla and Sara Tasker - Me або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Things We Talk About In This Episode:
- The importance that established news organisations find ways to use social media if they want to engage a young audience
- TikTok has redefined the experience of social media, with short video content, and Instagram Reels and Youtube Shorts have followed suit
- How Sophia found an audience on TikTok (and later on Instagram Reels) by talking to camera about her media stories
- The way we can gain insights into what makes a successful social media post by being a user of the platform
- The importance of constant engagement on social media, both creating and consuming content
- Acknowledging the fear and vulnerability that can come with being authentic and genuine online
- Sophia’s tips for successful TikTok/Reel content: action or engaging content in every second, and lead with your most powerful image/shot/quote)
- Comparing the strengths and drawbacks of the different platforms, especially Reels and TikTok
- When creating Reels content or TikTok content, share that content on both platforms so you’ll meet both audiences
- When it comes to sharing your opinions online, having a sense of purpose goes a long way towards building your confidence
- How Sophia has been promoting her book: reposting user content from her book launch on Instagram, a big thread on Twitter, traditional media appearances, and weekly TikTok videos (interspersed with other content so she doesn’t “spam” her audience)
- The challenges of Internet (and especially social media) censorship with any content relating to sex or sexual health
Links mentioned in this episode (and where to find Sophia):
Editing apps that help you create Reels or TikToks:
Here’s where to find and chat with Sophia:
- Sophia on Twitter: @sophiasgaler
- Sophia on TikTok: @sophiasmithgaler
- Sophia's book, Losing It: Sex Education for the 21st Century
Where to find Sara:
- The Insta Retreat - Currently on Pre Sale
- Sell Your Sh*t - Currently on Pre Sale
- Sara’s website: meandorla.co.uk
- Sara on Instagram: @me_and_orla
- Sara on Twitter: @meandorla
- One to one business coaching with Sara
Get full access to Entre Nous at meandorla.substack.com/subscribe
122 епізодів
Усі епізоди
×Ласкаво просимо до Player FM!
Player FM сканує Інтернет для отримання високоякісних подкастів, щоб ви могли насолоджуватися ними зараз. Це найкращий додаток для подкастів, який працює на Android, iPhone і веб-сторінці. Реєстрація для синхронізації підписок між пристроями.