Episode 33 - How to get reviews: Best practices for law firms, with Mandy Hicks and Hally Pinaud

Legal Marketing Radio

#Business #Legalmarketing #Marketing #Legal Marketing Radio #DigitalMarketer

35:19

We’ve turned intuition into a buzzword—flattened it into a slogan, a gut feeling, or a vague whisper we don’t always know how to hear. But what if intuition is so much more? What if it's one of the most powerful tools we have—and we’ve just forgotten how to use it? In this episode, I’m joined by Hrund Gunnsteinsdóttir , Icelandic thought leader, filmmaker, and author of InnSæi: Icelandic Wisdom for Turbulent Times . Hrund has spent over 20 years studying and teaching the science and art of intuition through her TED Talk, Netflix documentary ( InnSæi: The Power of Intuition ), and global work on leadership, innovation, and inner knowing. Together, we explore what intuition really is (hint: not woo-woo), how to cultivate it in a culture obsessed with logic and overthinking, and why your ability to listen to yourself might be the most essential skill you can develop. In This Episode, We Cover: ✅ Why we’ve misunderstood intuition—and how to reclaim it ✅ Practical ways to strengthen your intuitive muscle ✅ What Icelandic wisdom teaches us about inner knowing ✅ How to use intuition during uncertainty and decision-making ✅ Why trusting yourself is an act of rebellion (and power) Intuition isn’t magic—it’s a deep, internal guidance system that already exists inside you. The question is: are you listening? Connect with Hrund: Website: www.hrundgunnsteinsdottir.com TedTalk: https://www.ted.com/talks/hrund_gunnsteinsdottir_listen_to_your_intuition_it_can_help_you_navigate_the_future?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare Newsletter: https://hrundgunnsteinsdottir.com/blog/ LI: www.linkedin.com/in/hrundgunnsteinsdottir IG: https://www.instagram.com/hrundgunnsteinsdottir/ Book: InnSæi: Icelandic Wisdom for Turbulent Times Related Podcast Episodes: How To Breathe: Breathwork, Intuition and Flow State with Francesca Sipma | 267 VI4P - Know Who You Are (Chapter 4) Gentleness: Cultivating Compassion for Yourself and Others with Courtney Carver | 282 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

3 роки тому 31:10

MP3•Головна епізоду

This episode we explore how Google and other reviews can amplify your brand and boost your conversion rates—and how you can boost the volume and quality of your reviews. 

43 епізодів

Episode 33 - How to get reviews: Best practices for law firms, with Mandy Hicks and Hally Pinaud

Legal Marketing Radio

published 3 роки тому

Поширити

MP3•Головна епізоду

This episode we explore how Google and other reviews can amplify your brand and boost your conversion rates—and how you can boost the volume and quality of your reviews. 

43 епізодів

#Business #Legalmarketing #Marketing #Legal Marketing Radio #DigitalMarketer

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Legal Marketing Radio

1
Episode 41 - The Evolution of Legal Technology: Past, Present, and Future with Dennis Kennedy 27:30

23 дні тому27:30

27:30

The Evolution of Legal Technology: Past, Present, and Future with Dennis Kennedy In this episode of Legal Marketing Radio, LaFleur Marketing hosts Dennis Kennedy, the director of the Center for Law Technology and Innovation at Michigan State University. They discuss the evolution and future of legal technology, Dennis’s pioneering steps in law blogging, and the importance of authentic communication in marketing legal services. Dennis shares insights on name, image, likeness rights in the digital age, and frameworks for leveraging AI in legal practice. The conversation covers the intersection of personal interests with professional practice and the evolving landscape of legal technology and its impact on legal practice. 00:00 Introduction to Legal Marketing Radio 00:03 Meet Dennis Kennedy: Legal Tech Pioneer 00:54 Early Days of Legal Blogging 02:26 The Evolution of Legal Communication 04:52 Target Audience and Legal Marketing 08:05 Personal Stories and Legal Marketing 09:38 Balancing Personality and Professionalism 16:16 AI and the Future of Legal Marketing 21:21 Dennis Kennedy's Legacy and Advice 27:14 Conclusion and Farewell…

Legal Marketing Radio

1
Episode 40 - From Concept to Practice: Operationalizing New Tech in Law Firms With Pete Terryn 25:56

7 weeks тому25:56

25:56

From Concept to Practice: Operationalizing New Tech in Law Firms With Pete Terryn In this episode of Legal Marketing Radio, Pete Terryn, Director of Operations at New Wave Technology Partners, discusses the integration of AI in law firms. Pete, who co-founded the West Michigan AI Lab and co-hosts the podcast AI Lab Unfiltered, details his personal journey with AI, practical applications, and the importance of having an AI champion. He emphasizes that AI is accessible even for non-experts, and shares valuable insights on implementing AI while ensuring data security and proper usage policies. The conversation touches on various AI platforms, including Perplexity, Claude, and Google Gemini, and the need for broad organizational training to improve AI adoption. 00:00 Introduction to Legal Marketing Radio 00:05 Meet Pete Terryn: AI Enthusiast and Community Leader 00:56 The Evolution and Operationalization of AI 01:46 Pete's Journey into AI 03:26 Implementing AI in Organizations 08:09 Successful AI Use Cases and Policies 16:32 AI Tools and Platforms 21:46 The Future of AI and Final Thoughts 25:38 Conclusion and Farewell…

Legal Marketing Radio

1
Episode 39 - Tim McKey on Operational Excellence in Law Firms 26:43

8 weeks тому26:43

26:43

Operational Excellence in Law Firms with Tim Mckey In this episode of Legal Marketing Radio, Chip LaFleur chats with Tim Mckey, co-founder of Vista Consulting, about achieving operational excellence in law firms. Tim, a seasoned CPA and business consultant, shares his insights on strategic planning, financial analysis, and guiding business owners towards success. They discuss four key ways to grow a plaintiff law firm: acquiring more cases, increasing case resolution value, enhancing client experience, and refining processes. Tim emphasizes the importance of metrics and reporting for effective management and scaling, along with the value of constant retraining. The episode also highlights the upcoming Vista 360 conference focusing on law practice, business operation, leadership, and industry disruptions. Tune in for an engaging conversation on strategy, success, and maintaining a competitive edge in the legal industry. 00:00 Introduction to Legal Marketing Radio 00:04 Meet Tim Mckey: A Journey in Legal Consulting 01:54 The Four Ways to Grow a Law Firm 05:28 Importance of Metrics and Reporting 07:07 Case Study: Diagnosing Intake Issues 11:53 The Role of Continuous Training 24:44 Upcoming Vista 360 Conference 26:04 Conclusion and Contact Information…

Legal Marketing Radio

1
Episode 38 - Building a Brand: Strategies for Law Firms with John Czeranna 22:58

8 weeks тому22:58

22:58

Mastering Legal Branding: Insights from John Czeranna on Strategies for Small Firms In this episode of Legal Marketing Radio, hosted by LaFleur Marketing, the focus is on effective branding strategies for small law firms. The featured guest, John Czeranna—Executive Director and Partner at Witandcraft—shares his expertise on the significance of branding for legal practices. Czeranna, who has worked with major brands like Ford and Pfizer, discusses how small firms can create strong, purpose-driven marketing campaigns. Key topics covered include the importance of understanding competition, identifying strengths, and defining the ideal client profile (ICP). Czeranna also touches on the challenges posed by the digital landscape and the potential of AI in creating consistent, impactful brand messages. The conversation emphasizes the importance of differentiation and consistency in building trust and attracting clients. 00:00 Introduction to Legal Marketing Radio 00:48 Meet John Czeranna: Branding Expert 00:50 Branding for Law Firms: The Basics 01:42 Challenges in Law Firm Branding 02:55 Building a Unique Brand Identity 08:41 The Role of AI in Branding 13:05 Differentiating Your Law Firm 19:00 The Importance of Consistency in Branding 22:17 Conclusion and Final Thoughts…

Legal Marketing Radio

1
Episode 37 - AI Readiness for Law Firms with John Johnston 22:29

10 weeks тому22:29

22:29

Preparing Law Firms for an AI-Enabled Future: An Interview with John Johnston of PeopleIT In this episode of Legal Marketing Radio, Chip LaFleur speaks with John Johnston, co-founder of PeopleIT, about preparing law firms for an AI-enabled future. They discuss the importance of data architecture, the integration of AI tools, and the significance of having rigorous, repeatable processes in place. John emphasizes the need for proper training and accountability of teams, especially when dealing with sensitive data. The conversation also touches on practical steps law firms can take now to set themselves up for successful AI implementation in the future. Additionally, John shares insights into optimizing case management software and leveraging data for better decision-making and enhanced operational efficiency. 00:00 Introduction to Legal Marketing Radio 00:04 Meet John Johnston: Co-Founder of PeopleIT 00:08 The Role of AI in Law Firms 00:24 John's Background and PeopleIT's Mission 02:35 AI Readiness and Business Value 04:41 Technology Stack in Legal Practices 05:25 Security and Data Management 11:01 Leveraging Case Management Software 17:07 Practical Steps for AI Implementation 21:45 Conclusion and Final Thoughts…

Legal Marketing Radio

1
Episode 36 - Law Firm Exit Strategies and Valuation 27:39

19 weeks тому27:39

27:39

In this episode of Legal Marketing Radio, Chip LaFleur from LaFleur Marketing speaks with Jeremy Poock, Principal at Senior Attorney Match. They delve into exit strategies for lawyers looking to transition their firms and explore the complexities in valuing law firms. Jeremy shares insights on designing succession plans, the importance of digital marketing, and the distinctions between Law Firm Sales 1.0 and 2.0. They also discuss the challenges and opportunities for senior attorneys in transferring their practice to younger, growing firms. Jeremy emphasizes the importance of embracing digital tools and creating a substantial pipeline for future valuations. Tune in to understand how to maximize the value of a law firm and plan a strategic exit. 00:00 Introduction to Legal Marketing Radio 00:03 Meet Jeremy Pook: Principal at Senior Attorney Match 00:09 Understanding Law Firm Valuation 01:32 Jeremy's Background and the Birth of Senior Attorney Match 03:29 The Process of Valuing and Selling a Law Firm 06:23 Impact of Digital Transformation on Law Firm Sales 08:42 Law Firm Sales 2.0: Building Brand Value 16:21 Strategies for Maximizing Law Firm Valuation 20:24 The Importance of Early Planning for Lawyers 24:01 Conclusion and Final Thoughts…

Legal Marketing Radio

1
Episode 35 - Strategic Leadership Insights with Lt. Col. Matt Rasmussen 40:39

23 weeks тому40:39

40:39

Join us this week on Legal Marketing Radio as we dive into the world of strategic leadership and situational awareness with special guest Lieutenant Colonel Matt Rasmussen. Currently serving as an assistant professor at the U.S. Army War College, Lt. Col. Rasmussen has extensive experience in military operations, having deployed to Iraq and Afghanistan multiple times. In this episode, we explore how military strategies and situational awareness can be applied in business settings to create more effective leadership and decision-making. Learn about the importance of maintaining environmental scans, the role of AI in intelligence gathering, and the balance between tactical actions and strategic goals. Lt. Col. Rasmussen shares valuable insights from his military career and teaching experience that are relevant to leaders in any field. Don't miss this engaging discussion! 00:00 Introduction and Guest Introduction 01:36 Situational Awareness: A Military Perspective 05:36 Intelligence and Planning in the Military 10:52 Balancing Tactical Actions and Strategic Goals 22:57 Command and Control vs. Mission Command 31:37 Future Trends and AI in Decision Making 39:14 Conclusion and Final Thoughts…

Legal Marketing Radio

1
Episode 34 - Lessons in marketing for lawyers and law firms, with Jeana Goosmann 59:48

3 years тому59:48

59:48

Jeana Goosmann, CEO, Founder, and Managing Partner of Goosmann Law Firm, discusses the rise of her firm and the role marketing played in establishing its reputation.

Legal Marketing Radio

1
Episode 33 - How to get reviews: Best practices for law firms, with Mandy Hicks and Hally Pinaud 31:10

3 years тому31:10

31:10

This episode we explore how Google and other reviews can amplify your brand and boost your conversion rates—and how you can boost the volume and quality of your reviews.

Legal Marketing Radio

1
Episode 32 – Lead tracking platforms: Everything your law firm should know, with Harlan Schillinger (10/28/2021) 48:53

3 years тому48:53

48:53

This episode we discuss what you should be looking for in a lead tracking platform, how to best utilize it for managing leads, and how to effectively grow your law firm.

Legal Marketing Radio

1
Episode 31 - A look inside technology best practices for law firms, with Zack Glaser (08/25/2021) 39:43

4 years тому39:43

39:43

In this episode of Legal Marketing Radio, we are joined by Lawyerist Legal Tech Advisor, Zack Glaser. We will be discussing current technology trends, obstacles law firms are encountering, and some of the top solutions Zack has seen work in the industry.

Legal Marketing Radio

1
Episode 30 - LinkedIn for lawyers with Frank Ramos (01/11/2021) 43:12

4 years тому43:12

43:12

Frank Ramos joins us for this episode of Legal Marketing Radio to discuss: • how lawyers can utilize LinkedIn to make the most of the platform • best practices for building and retaining relationships • how to get creative with your marketing • habits to benefit your professional social media that help grow your law firm and career • how to avoid common mistakes and pitfalls Frank is the managing partner of the Miami litigation firm of Clarke Silverglate, P.A., where he practices in the areas of personal injury defense, product liability, employment and commercial litigation. Connect with Frank Ramos: Website: www.cspalaw.com & www.miamimentor.com Books: miamimentor.com/bookshelf LinkedIn: linkedin.com/in/frankramosylt Listen on our Website: https://lafleur.marketing/podcast/episode-30-linkedin-for-lawyers-with-frank-ramos/…

Legal Marketing Radio

1
Episode 29 - Gursten v. Doe: A Case Against Fake Google Reviews (04/26/2021) 42:08

4 years тому42:08

42:08

Negative reviews might seem inevitable. But can a competitor or internet troll post a groundless, one-star review, simply to harm your business? According to a recent Michigan Court of Appeals decision, the answer is "yes." In this episode, Chip LaFleur discusses malicious review posting with attorney Steve Gursten. Steve filed Gursten v. Doe in an attempt to uncover and stop his law firm's competitors from leaving anonymous one-star reviews— and he knows he shares this problem with other firms across the nation.…

Legal Marketing Radio

1
Episode 28 - How to Grow Your Law Firm the Right Way, with Krystal Champlin and Beth Slate (08/26/2019) 39:12

6 years тому39:12

39:12

Krystal Champlin and Beth Slate of RJH Consulting join us to talk about how law firms can grow sustainably while putting in place the right systems and processes, solving hiring and retention challenges, and delivering great experiences for their clients.

Legal Marketing Radio

1
Episode 27 - Google My Business for Attorneys, with Davis Baer (06/27/2019) 44:09

6 years тому44:09

44:09

Davis Baer, co-founder of the social media scheduling tool OneUp, joins host Steven Thomas Kent to help illuminate the capabilities of Google My Business and explain how attorneys can get the most out of the platform without devoting lots of time.

Legal Marketing Radio

1
Episode 26 - Keeping Your Clients' Data Secure, with Scott Dresen (04/30/2019) 43:43

6 years тому43:43

43:43

Information Security Expert Scott Dresen joins us to talk about some of the most common threats that can compromise your law firm's data and outlines solutions that law firms of all sizes can apply.

Legal Marketing Radio

1
Episode 25 - Do It Live! How Attorneys Can Use Facebook Live, with Kim Trathen (03/07/2019) 32:16

6 years тому32:16

32:16

Business coach and social media expert Kim Trathen joins us to explain how attorneys can draw potential clients in with the power of Facebook Live. Also, Kim provides some tips and best practices for marketing on Instagram.

Legal Marketing Radio

1
Episode 24 – How Lawyers Can Use Technology to Improve Their Practices, with Nicole Black (12/24/2018) 35:10

6 years тому35:10

35:10

MyCase legal technology evangelist Nicole Black joins us to talk about how attorneys can implement game-changing technologies thoughtfully and efficiently.

Legal Marketing Radio

1
Episode 23 - Why Every Lawyer Needs a Great Peer Network, with James Millar (10/31/2018) 41:11

7 years тому41:11

41:11

Author and executive network builder James Millar joins host Steven Thomas Kent to share the insights he's gathered over years of fostering connections between executives and to explain the irreplaceable value of an intentionally-designed peer network.

Legal Marketing Radio

1
Episode 14 - How Law Firms Can Improve Processes and Gather Better Data (Rebroadcast) (09/21/2018) 44:32

7 years тому44:32

44:32

In this episode from the LMR archives, Tim McKey of Baton Rouge, Louisiana-based Vista Consulting Team shares some of the insights he's gained through helping numerous law firms across the country optimize their practices. Not only that, but LaFleur President Chip LaFleur joins the conversation to talk about how the data that Vista helps clients gather can strengthen digital marketing campaigns.…

Legal Marketing Radio

1
Episode 22 - Thinking Through the Client's Journey, with Yolanda Cartusciello (08/15/2018) 33:33

7 years тому33:33

33:33

Yolanda Cartusciello of PP&C Consulting joins host Steven Thomas Kent to talk about how attorneys can apply client journey mapping and client personas to examine their firm's processes and practices with a fresh set of eyes.

Legal Marketing Radio

1
Episode 07 - PPC, Yeah You Know Me! (Rebroadcast) (07/12/2018) 39:07

7 years тому39:07

39:07

In this episode from the archives, Kyle and Sowmya from the LaFleur team join host Steven Thomas Kent to talk about the ins and outs of running successful pay-per-click (PPC) advertising campaigns.

Legal Marketing Radio

1
Episode 21 - Making Sense of Social Media, with Ethan Wall (05/30/2018) 42:36

7 years тому42:36

42:36

Ethan Wall of Social Media Law and Order joins us to demystify social media marketing for attorneys. Host Steven Thomas Kent and Ethan discuss how to plan effective social marketing campaigns by starting with the end in mind. We also talk about how different types of attorneys can improve audience engagement on social platforms and discuss the merits and pitfalls of using contests and giveaways to grow your following.…

Legal Marketing Radio

1
Episode 20 - Online Reputation Management and Why It Matters for Attorneys (04/14/2018) 33:15

7 years тому33:15

33:15

LaFleur Founder and President joins host Steven Thomas Kent to discuss the tools and techniques attorneys can use to monitor what's being said about them online and manage their reputations. If you think this doesn't matter for your practice, think again!

Legal Marketing Radio

1
Episode 19 - Spring Cleaning: How to Tidy Up and Repurpose Underperforming Content(02/28/2018) 45:00

7 years тому45:00

45:00

LaFleur Content Director Dave VandeWaa joins host Steven Thomas Kent to talk about how you can improve your website's search rankings and overall performance without creating any new content. The secret? Cleaning up and repurposing your old and underperforming blog articles and other content.

Legal Marketing Radio

1
Episode 18 - How Lawyers Can Become Better Closers, with Ryan Stewman (01/16/2018) 27:49

7 years тому27:49

27:49

Sales coach, entrepreneur, and author Ryan "The Hardcore Closer" Stewman joins host Steven Thomas Kent to talk about how attorneys can sharpen their sales game, generate more leads and referrals, and improve their follow-up processes. Ryan is the founder and CEO of hardcorecloser.com, the creator of the sales training program Break Free Academy, and the multimillionaire owner of numerous successful business ventures, including the social profile aggregator Clyxo.…

Legal Marketing Radio

1
Episode 17 - Increasing Conversions and Understanding the Digital Marketing Funnel (12/21/2017) 40:05

7 years тому40:05

40:05

In our final episode of 2017, Legal Marketing Radio host Steven Thomas Kent and LaFleur Content Director Dave VandeWaa sit down to talk about our best tips and strategies for increasing conversions on your law firm's website. Along the way, we break down the concept of the digital marketing "funnel" and discuss what it means for content and design.…

Legal Marketing Radio

1
Episode 16 - How to Troubleshoot Your Digital Marketing Campaigns, Part 2 (11/28/2017) 39:44

7 years тому39:44

39:44

In the second part of our two-part episode, Steven, Chip, and Dave finish laying out a comprehensive plan you can use to re-examine and re-tool your digital marketing campaigns. This episode includes tips about how to generate more and better leads as well as how to improve conversion rates on those leads.…

Legal Marketing Radio

1
Episode 15 - How to Troubleshoot Your Digital Marketing Campaigns, Part 1 (10/12/2017) 36:25

8 years тому36:25

36:25

Feel like your digital marketing strategy isn't living up to its potential, but can't quite put your finger on where the problem is? In this episode, the first of two parts, Chip and Dave from the LaFleur team join Steven to lay out a point-by-point plan you can use to identify areas for improvement in your digital marketing campaigns and then address them.…

Legal Marketing Radio

1
Episode 14 - How Law Firms Can Improve Processes and Gather Better Data, with Tim McKey (09/14/2017) 43:31

8 years тому43:31