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Stef Hamerlinck | Let´s Define Branding | E25
Manage episode 297885234 series 2791175
Вміст надано Hernán Braberman. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Hernán Braberman або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Stef Hamerlinck is a brand strategist and designer living in Belgium. He runs his own branding studio with a wide variety of international clients in the CPG space.
In this episode, he defines Branding and explains why it matters. Stef states that not all brands necessarily have to be different and that brand purpose is overrated. He also shares some design lessons he has learned over the years in brand consultancy.
His podcast 'Let's Talk Branding' is a critical exploration of all things 'brand'. It features weekly interviews with industry leaders such as Byron Sharp, Phil Barden, and many more experts and has become a staple for brand-builders.
Stef has an outspoken voice in the branding industry, with appearances on Chris Do's ’The Futur’, ‘Just Branding’, and many more.
Resources:
- Stef Hamerlinck LinkedIn
- Stef Hamerlinck Agency
- Let´s Talk Branding
- Stef Hamerlinck Twitter
- Branding Courses
- Stef interviewing Hernán
Follow us:
- BRANDERMAN website
- BRANDERMAN Instagram
- Hernán Braberman LinkedIn
- My packaging design agency TRIDIMAGE
- PACKNEW Blog
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