Кращі подкасти про Designs Brands (2024)

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Episode #502: How to Pitch Jewelry Gift Guides - It's Not Too Late! with Gloria Chou 38:01

4d ago38:01

38:01

Want to get your jewelry featured in top gift guides without spending thousands on PR? Award-winning PR strategist Gloria Chou reveals her proven CPR method for pitching gift guides that actually get responses. Learn why you don't need a massive following or previous press coverage to land features in major publications, plus discover how to find t…

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Episode #502: How to Pitch Jewelry Gift Guides - It's Not Too Late! with Gloria Chou 35:09

4d ago35:09

35:09

Want to get your jewelry featured in top gift guides without spending thousands on PR? Award-winning PR strategist Gloria Chou reveals her proven CPR method for pitching gift guides that actually get responses. Learn why you don't need a massive following or previous press coverage to land features in major publications, plus discover how to find t…

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Episode #501: Desired Brand Effect Book Turns Three + Your Desired Sharing Proposition 34:33

11d ago34:33

34:33

I published the Desired Brand Effect 3 years ago this week, and thanks to you it not only became a bestseller - but helped many jewelry brands finally find their brand voice and raise themselves above the competition. (Haven’t read it yet? Buy it here) One common request I get is for a workbook that goes along with the book and makes it easier to i…

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Episode #501: Desired Brand Effect Book Turns Three + Your Desired Sharing Proposition 37:27

11d ago37:27

37:27

I published the Desired Brand Effect 3 years ago this week, and thanks to you it not only became a bestseller - but helped many jewelry brands finally find their brand voice and raise themselves above the competition. (Haven’t read it yet? Buy it here) One common request I get is for a workbook that goes along with the book and makes it easier to i…

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Episode #500: Your Setback is Fuel For Your Comeback! 32:39

20d ago32:39

32:39

500 Episodes! Wow - what a milestone! Whether you’ve been with me from the beginning or joined somewhere along the way - I want to thank you for joining me every week, putting in your earbuds, and going on this adventure together! To celebrate - this episode is all about reinventing ourselves. We all grow and go through changes in our lives - and o…

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Episode #500: Your Setback is Fuel For Your Comeback! 35:33

20d ago35:33

35:33

500 Episodes! Wow - what a milestone! Whether you’ve been with me from the beginning or joined somewhere along the way - I want to thank you for joining me every week, putting in your earbuds, and going on this adventure together! To celebrate - this episode is all about reinventing ourselves. We all grow and go through changes in our lives - and o…

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Episode #499: Higher Self Habits with Alessia Citro 51:02

28d ago51:02

51:02

“Am I willing to consider that I am the type of person who can be a wildly successful entrepreneur?” That question is the first step to building the bridge of belief that will take you from who you are now to the woman you want to be. In today’s episode, Alessia Citro breaks down the process of building Higher-Self Habits starting from building a b…

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Episode #499: Higher Self Habits with Alessia Citro 53:56

28d ago53:56

53:56

“Am I willing to consider that I am the type of person who can be a wildly successful entrepreneur?” That question is the first step to building the bridge of belief that will take you from who you are now to the woman you want to be. In today’s episode, Alessia Citro breaks down the process of building Higher-Self Habits starting from building a b…

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Episode #498: 5 Ways to Increase Your Order Value During Your Black Friday Promotion 23:01

1M ago23:01

23:01

Marketing is hard work. It takes a lot of time and energy to acquire a new customer. And while we wish every customer would become a repeat customer, many just buy once and are never seen again. So what if, instead of putting in a lot more work to acquire another customer, you put in a little more to get a newly acquired customer to spend even more…

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Episode #498: 5 Ways to Increase Your Order Value During Your Black Friday Promotion 25:54

1M ago25:54

25:54

Marketing is hard work. It takes a lot of time and energy to acquire a new customer. And while we wish every customer would become a repeat customer, many just buy once and are never seen again. So what if, instead of putting in a lot more work to acquire another customer, you put in a little more to get a newly acquired customer to spend even more…

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Episode #497: How to Navigate Your Jewelry Business During Tough Times – Holiday Edition 1:00:01

1M ago1:00:01

1:00:01

If I could solve one business problem for you - what would it be? That’s what Chelsea and I offered our latest 2-day live mastermind attendees who paid $1997 to attend. And you’re in luck - because we recorded a full hour of AMA where Chelsea and I solved their biggest business problems. Get the inside scoop on similar Jewelry businesses to yours a…

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Episode #497: How to Navigate Your Jewelry Business During Tough Times – Holiday Edition 1:02:54

1M ago1:02:54

1:02:54

If I could solve one business problem for you - what would it be? That’s what Chelsea and I offered our latest 2-day live mastermind attendees who paid $1997 to attend. And you’re in luck - because we recorded a full hour of AMA where Chelsea and I solved their biggest business problems. Get the inside scoop on similar Jewelry businesses to yours a…

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Episode #496: 5-Step Holiday Planning Process Every Jewelry Brand Needs to Execute Now 29:13

2M ago29:13

29:13

I know you’re probably swamped this time of year with the holidays right around the corner. It’s easy to lose sight of your goals and get distracted - both professionally and personally - with all the distractions this time of year presents us with. Don’t worry - I’ve got your back! In today’s Thrive By Design episode - I give you my 5-Step Holiday…

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Episode #496: 5-Step Holiday Planning Process Every Jewelry Brand Needs to Execute Now 26:21

2M ago26:21

26:21

I know you’re probably swamped this time of year with the holidays right around the corner. It’s easy to lose sight of your goals and get distracted - both professionally and personally - with all the distractions this time of year presents us with. Don’t worry - I’ve got your back! In today’s Thrive By Design episode - I give you my 5-Step Holiday…

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Episode #495: How to Use AI Tools to Pitch Holiday Publicity (and a lot more) with Callan Faulkner 41:40

2M ago41:40

41:40

Managing a business can take so much time. Whether you have a team of employees or have to do everything yourself - managing your business probably takes more time than you’d like. Today’s guest Callan Faulkner is an expert on streamlining businesses' operations to maximize their efficiency and productivity. And if you put into practice her advice …

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Episode #495: How to Use AI Tools to Pitch Holiday Publicity (and a lot more) with Callan Faulkner 38:47

2M ago38:47

38:47

Managing a business can take so much time. Whether you have a team of employees or have to do everything yourself - managing your business probably takes more time than you’d like. Today’s guest Callan Faulkner is an expert on streamlining businesses' operations to maximize their efficiency and productivity. And if you put into practice her advice …

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Episode #494: How to Create User Generated Content Viral Videos With Phil Vilk 29:27

2M ago29:27

29:27

“I feel like I spend more time on content creation than making Jewelry.” If that line resonated with you - you’re not alone. Creatives often reach out to me expressing that they want to spend more time working on their Jewelry instead of writing, editing, and producing their own marketing content. I heard you loud and clear - so I reached out to Ph…

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Episode #494: How to Create User Generated Content Viral Videos With Phil Vilk 32:23

2M ago32:23

32:23

“I feel like I spend more time on content creation than making Jewelry.” If that line resonated with you - you’re not alone. Creatives often reach out to me expressing that they want to spend more time working on their Jewelry instead of writing, editing, and producing their own marketing content. I heard you loud and clear - so I reached out to Ph…

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Episode #493: How 5 Designers Grew to High Sale Months – Must Listen 1:11:38

2M ago1:11:38

1:11:38

How much ROI can you get in ONE year by investing in yourself? Today is a very special episode of Thrive By Design - because I have a panel of women who have all become successful Jewelry business owners in their own right. What they all have in common is that they decided to invest in our Laying The Foundation program, listened to our coaches, wor…

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Episode #493: How 5 Designers Grew to High Sale Months – Must Listen 1:14:34

2M ago1:14:34

1:14:34

How much ROI can you get in ONE year by investing in yourself? Today is a very special episode of Thrive By Design - because I have a panel of women who have all become successful Jewelry business owners in their own right. What they all have in common is that they decided to invest in our Laying The Foundation program, listened to our coaches, wor…

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Episode #492: 4 Ways to Create More Magnetic Marketing This Holiday Season 28:18

2M ago28:18

28:18

Make this your highest revenue holiday season ever! It may only be September - but the holidays are almost here. And for Jewelers - this is our busiest time of the year. Don’t waste the holiday season chasing after clients - instead draw them to you so you can focus on what you do best: crafting amazing Jewelry. In this episode - I cover how to bec…

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Episode #492: 4 Ways to Create More Magnetic Marketing This Holiday Season 31:09

2M ago31:09

31:09

Make this your highest revenue holiday season ever! It may only be September - but the holidays are almost here. And for Jewelers - this is our busiest time of the year. Don’t waste the holiday season chasing after clients - instead draw them to you so you can focus on what you do best: crafting amazing Jewelry. In this episode - I cover how to bec…

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Episode #491: A Brave Move to Follow Her Artistic Dreams With Nicole Fedele 31:55

3M ago31:55

31:55

Would you have the courage to change cities to follow your dream? Today’s guest Nicole Fedele - a recent Laying the Foundation graduate - did just that. Nicole lived in one of the biggest cities in the world - NYC - that has everything an artist could possibly want - and yet she left to find somewhere that would fit her even better. And today - she…

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Episode #491: A Brave Move to Follow Her Artistic Dreams With Nicole Fedele 29:01

3M ago29:01

29:01

Would you have the courage to change cities to follow your dream? Today’s guest Nicole Fedele - a recent Laying the Foundation graduate - did just that. Nicole lived in one of the biggest cities in the world - NYC - that has everything an artist could possibly want - and yet she left to find somewhere that would fit her even better. And today - she…

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Episode #490: Going Against Her Culture and Landing a Today Show Segment with Marion Gaude 35:30

3M ago35:30

35:30

Today’s Thrive By Design guest Marion Gaude has an amazing story of how she ended up as a surprise guest talking jewelry on one of the US’s top television programs the Today Show during the Paris Olympics - a story you won’t want to miss. Marion Gaude is a Jewelry business owner based in France. Her unique Jewelry contains gemstones sourced from In…

1
Episode #490: Going Against Her Culture and Landing a Today Show Segment with Marion Gaude 38:23

3M ago38:23

38:23

Today’s Thrive By Design guest Marion Gaude has an amazing story of how she ended up as a surprise guest talking jewelry on one of the US’s top television programs the Today Show during the Paris Olympics - a story you won’t want to miss. Marion Gaude is a Jewelry business owner based in France. Her unique Jewelry contains gemstones sourced from In…

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Episode #489: From Hitting Rock Bottom to Her BEST Year Yet with Laura Stamper 40:45

3M ago40:45

40:45

What would you do if you lost everything? That happened to today’s guest Laura Stamper. In just 3 months - she lost everything. Her husband, her house, and her art studio. But Laura didn’t let that stop her. She invested in herself and her business - and her business grew 7x❗when compared with the same quarter as last year. And she credits the coac…

1
Episode #489: From Hitting Rock Bottom to Her BEST Year Yet with Laura Stamper 37:46

3M ago37:46

37:46

What would you do if you lost everything? That happened to today’s guest Laura Stamper. In just 3 months - she lost everything. Her husband, her house, and her art studio. But Laura didn’t let that stop her. She invested in herself and her business - and her business grew 7x❗when compared with the same quarter as last year. And she credits the coac…

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Episode #488: Why Your Marketing Isn't Making Sales – It's not what you think! 36:16

3M ago36:16

36:16

Do you ever feel like the wrong people are buying from you? Many of my students come to me with a vision of their dream customer. The problem? The only people buying their Jewelry are outside their target demographic. And worse - this misalignment results in low sales. These students don’t understand why their marketing seems to be attracting the w…

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Episode #488: Why Your Marketing Isn't Making Sales – It's not what you think! 33:24

3M ago33:24

33:24

Do you ever feel like the wrong people are buying from you? Many of my students come to me with a vision of their dream customer. The problem? The only people buying their Jewelry are outside their target demographic. And worse - this misalignment results in low sales. These students don’t understand why their marketing seems to be attracting the w…

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Episode #487: How to Add Permanent Jewelry To Your Business For Holiday With Ashley Donnell 35:23

3M ago35:23

35:23

Are you interested in offering a new jewelry service that has a relatively low investement to get started, high margins, and a myriad of ways to diferentiate yourself? In today’s episode, Ashely - owner and founder of The Babe Standard, an accessories business based in Kansas City - shares how offering permanent jewelry can completely change a Jewe…

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Episode #487: How to Add Permanent Jewelry To Your Business For Holiday With Ashley Donnell 32:34

3M ago32:34

32:34

Are you interested in offering a new jewelry service that has a relatively low investement to get started, high margins, and a myriad of ways to diferentiate yourself? In today’s episode, Ashely - owner and founder of The Babe Standard, an accessories business based in Kansas City - shares how offering permanent jewelry can completely change a Jewe…

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Episode #486: Key Takeaways From Powerhouse Women + My Mastermind Weekend 34:25

3M ago34:25

34:25

One of the biggest mistakes I see creatives and business owners make is trying to do everything on their own. I attribute many of my recent successes to getting in the room with powerful people - networking, learning from, and making friends with other successful business owners. In today’s episode - I share my key takeaways from a mastermind I att…

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Episode #486: Key Takeaways From Powerhouse Women + My Mastermind Weekend 37:18

3M ago37:18

37:18

One of the biggest mistakes I see creatives and business owners make is trying to do everything on their own. I attribute many of my recent successes to getting in the room with powerful people - networking, learning from, and making friends with other successful business owners. In today’s episode - I share my key takeaways from a mastermind I att…

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1
Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands

Tracy Matthews

1
Episode #502: How to Pitch Jewelry Gift Guides - It's Not Too Late! with Gloria Chou 38:01

1
Episode #502: How to Pitch Jewelry Gift Guides - It's Not Too Late! with Gloria Chou 35:09

1
Episode #501: Desired Brand Effect Book Turns Three + Your Desired Sharing Proposition 34:33

1
Episode #501: Desired Brand Effect Book Turns Three + Your Desired Sharing Proposition 37:27

1
Episode #500: Your Setback is Fuel For Your Comeback! 32:39

1
Episode #500: Your Setback is Fuel For Your Comeback! 35:33

1
Episode #499: Higher Self Habits with Alessia Citro 51:02

1
Episode #499: Higher Self Habits with Alessia Citro 53:56

1
Episode #498: 5 Ways to Increase Your Order Value During Your Black Friday Promotion 23:01

1
Episode #498: 5 Ways to Increase Your Order Value During Your Black Friday Promotion 25:54

1
Episode #497: How to Navigate Your Jewelry Business During Tough Times – Holiday Edition 1:00:01

1
Episode #497: How to Navigate Your Jewelry Business During Tough Times – Holiday Edition 1:02:54

1
Episode #496: 5-Step Holiday Planning Process Every Jewelry Brand Needs to Execute Now 29:13

1
Episode #496: 5-Step Holiday Planning Process Every Jewelry Brand Needs to Execute Now 26:21

1
Episode #495: How to Use AI Tools to Pitch Holiday Publicity (and a lot more) with Callan Faulkner 41:40

1
Episode #495: How to Use AI Tools to Pitch Holiday Publicity (and a lot more) with Callan Faulkner 38:47

1
Episode #494: How to Create User Generated Content Viral Videos With Phil Vilk 29:27

1
Episode #494: How to Create User Generated Content Viral Videos With Phil Vilk 32:23

1
Episode #493: How 5 Designers Grew to High Sale Months – Must Listen 1:11:38

1
Episode #493: How 5 Designers Grew to High Sale Months – Must Listen 1:14:34

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Episode #492: 4 Ways to Create More Magnetic Marketing This Holiday Season 28:18

1
Episode #492: 4 Ways to Create More Magnetic Marketing This Holiday Season 31:09

1
Episode #491: A Brave Move to Follow Her Artistic Dreams With Nicole Fedele 31:55

1
Episode #491: A Brave Move to Follow Her Artistic Dreams With Nicole Fedele 29:01

1
Episode #490: Going Against Her Culture and Landing a Today Show Segment with Marion Gaude 35:30

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Episode #490: Going Against Her Culture and Landing a Today Show Segment with Marion Gaude 38:23

1
Episode #489: From Hitting Rock Bottom to Her BEST Year Yet with Laura Stamper 40:45

1
Episode #489: From Hitting Rock Bottom to Her BEST Year Yet with Laura Stamper 37:46

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Episode #488: Why Your Marketing Isn't Making Sales – It's not what you think! 36:16

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Episode #488: Why Your Marketing Isn't Making Sales – It's not what you think! 33:24

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Episode #487: How to Add Permanent Jewelry To Your Business For Holiday With Ashley Donnell 35:23

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Episode #487: How to Add Permanent Jewelry To Your Business For Holiday With Ashley Donnell 32:34

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Episode #486: Key Takeaways From Powerhouse Women + My Mastermind Weekend 34:25

1
Episode #486: Key Takeaways From Powerhouse Women + My Mastermind Weekend 37:18

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