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Chiropractic Marketing

Patrick MacNamara

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The Chiropractic Marketing Podcast is an on-demand talk radio show hosted by Dr. Patrick MacNamara that covers internet marketing best practices for chiropractors. Learn more over at ChiropracticMarketingPodcast.com.
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The Rocket Chiropractic Marketing Podcast is the business and marketing podcast for chiropractors. This podcast for chiropractors provides practical, common-sense, patient-centered tips that chiropractors can start using right away. We talk about patient retention, patient education, running a chiropractic practice, chiropractic websites, search engine optimization (SEO) for chiropractors, chiropractic online and offline advertising, the struggles of being a chiropractor, and much much more. ...
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ChiroCandy: THE Chiropractic Marketing Podcast

Billy Sticker: Author, Chiropractic Marketer and Business Coach

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Author and chiropractic marketing expert, Billy Sticker, brings you practical and motivational information designed to equip and inspire chiropractors to think like a marketer. The most successful chiropractors across the globe think like marketers, not just chiropractors. Billy shares his own knowledge and experience, as well as interviews from industry leaders in the chiropractic field and other marketing experts. You will be challenged and equipped to take your practice to the next level.
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The Clinic Chiropractic Podcast has been created to help chiropractors effortlessly grow their practices, reveal the secrets to chiropractic marketing that will always drive an abundance of new patients to your office, and how to always thrive regardless of the economy. I'm known as The Effortless Clinic Coach because I'm the chiropractic coach that teaches you how to truly EFFORTLESSLY grow your practice so that you can service as many patients as you like while enjoying the lifestyle that ...
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In this episode of the Rocket Chiro Podcast, the business and marketing podcast for chiropractors, Jerry Kennedy dives into the topic of chiropractic coaching—why it’s essential, the different types available, and how to determine what coaching makes the most sense for your practice. With the new year approaching, now is the perfect time to identif…
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In this episode of the Chiropractic Marketing Podcast, Dr. Patrick MacNamara shares one of the most common marketing mistakes chiropractors make and how to fix it. To access the show notes for this episode, please click HERE. Don’t forget to subscribe to this podcast. Just click on the links found in today’s show notes or simply go over to Apple Po…
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Schedule a call: https://chirocandy.com/ai-ca Summary: In this episode of the ChiroCandy podcast, Billy Sticker introduces an unprecedented marketing offer for both existing and new clients. The conversation covers the details of a comprehensive marketing plan for 2025, emphasizing the integration of AI in marketing strategies, the extensive traini…
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In today's episode, we're diving into groundbreaking research on intervertebral disc imaging and spinal manipulative therapy, specifically focusing on lumbar discogenic pain. We'll explore the complexities of low back pain, the limitations of current imaging techniques, and the potential benefits of innovative methods like MRS scans. Episode Notes:…
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In this episode of the Rocket Chiropractic Podcast, host Jerry Kennedy discusses the challenges of maintaining a work-life balance as a chiropractor. He explores the extremes of hustle culture versus a carefree lifestyle, emphasizing the importance of finding a middle ground. Jerry shares insights on prioritizing family and health over business suc…
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Question for the podcast: https://rocketchiro.com/askjerry One of the questions that I get asked a lot goes something like this. "What kind of marketing should I do?" Most of the time when chiropractors ask me that, they are hoping to get a simple answer that will unlock the secret to more new patients. But chiropractic marketing isn't that simple.…
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Register for the webinar: https://go.chirocandy.com/2025-ai-plan Summary In this episode, Billy Sticker explores how to leverage AI and video marketing to enhance chiropractic practices in 2025. He emphasizes the importance of the first quarter for setting up a successful year, discusses the effectiveness of video content in attracting patients, an…
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Join me for a fantastic interview with Dr. Tim Sharpe. We dove into the game-changing benefits of incorporating massage chairs into chiropractic practices. Dr. Sharpe shared how these modern massage chairs, especially from Fujiiroki, can extend your career, improve patient experience, and boost your ROI. Episode Notes: Earn Commission AND Save Up t…
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Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiro…
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Learn more about the Spinal Hygiene Movement: https://www.spinalhygieneproducts.com https://spinalhygienist.com Summary In this episode of the ChiroCandy Podcast, host Billy reflects on a decade of the show with his first guest, Dr. Tabor Smith. They discuss Tabor's journey in chiropractic, the evolution of spinal hygiene, and the importance of pat…
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In our latest episode, we explored groundbreaking research on chiropractic care for active-duty military members. We explored how adding chiropractic to usual medical care can significantly reduce pain and improve function. We also discussed the powerful biopsychosocial model and its impact on pain management. This episode is a must-listen if you w…
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Today, we have an intriguing topic that ties directly into chiropractic care—mild traumatic brain injury (TBI). We're diving into a groundbreaking study that examines the effects of chiropractic intervention on ocular motor and attentional visual outcomes in young adults with long-term mild TBI. We'll break down the study's findings, explore how to…
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The other day, one of my clients asked, “What are chiropractors doing to make money?” She was frustrated with her income as a chiropractor so we talked about it. I thought it would also be a good conversation for the podcast. In this episode of the Rocket Chiropractic Podcast, I talk about the different ways that chiropractors make money. I talk ab…
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Schedule a call or find out more: https://chirocandy.com/tribe Link mentioned in this episode: https://chirocandy.com/aica-sample Summary: In this episode of the ChiroCandy podcast, Billy discusses strategies for maximizing success in Q4, emphasizing the importance of maintaining momentum during the holiday season. The conversation covers the signi…
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Today, we'll dive into the latest research on scoliosis, highlighting the remarkable impact spinal adjustments and manual therapy can have on this condition. We'll dissect a groundbreaking new study that explores the efficacy of combining physiotherapeutic scoliosis-specific exercises with manual therapy in treating adolescent idiopathic scoliosis.…
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In this episode of the Rocket Chiro Podcast, Dr. Jerry Kennedy discusses the critical role of patient education in chiropractic care. He emphasizes the importance of understanding and communicating from the patient's perspective, rather than imposing the chiropractor's views. He explores the nuances of patient management, the significance of long-t…
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Demo Your Own AI CA™: https://go.chirocandy.com/ai-demo Summary: In this episode of the ChiroCandy podcast, Billy Sticker discusses the implications of the recent election results on the chiropractic profession and business landscape. He highlights the surge in market confidence, the positive tax environment, and the potential for reduced energy co…
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Today, we dive into the Patient Reactivation Project—a game-changing free course designed to help chiropractors maximize their existing patient lists without cheesy sales tactics. We discussed how just a 10% increase in reactivations can spike your revenue by 30%. Don't miss out on tactical tips to teach, invite, and serve your patients better whil…
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Denver chiropractor, Dr. Chris Dorsa joined me to have a conversation on the podcast this week. I discovered Chris after doing a deep dive into the top chiropractors on Instagram. Chris is an interesting chiropractor. He seems to match to the beat of his own drum. So I reached out to him and asked him if he would come on the podcast and talk chirop…
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Get your own AI CA: https://chirocandy.com/ai-ca Summary: In this webinar, Billy Sticker discusses the transformative role of AI in chiropractic marketing, emphasizing the importance of content creation, lead generation, and patient engagement. He introduces various AI tools that can enhance marketing strategies while ensuring HIPAA compliance. The…
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In today's episode, we dive into groundbreaking research trends in chiropractic and spinal manipulation. We explore how clinical practice guidelines have evolved to overwhelmingly support chiropractic care for conditions like low back pain, neck pain, and headaches. Chiropractic care is making significant strides from 4% utilization in 1980 to 11% …
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A lot of chiropractors struggle with procrastination. They say they are going to do something, but they drag their feet. They will get to it someday, but someday never comes. One of the things I say a lot is. “The future YOU who is more successful knows things you don’t currently know and has habits that you currently don’t have.” If that’s true…an…
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Today, we had a fantastic conversation with Josh Nation from TurnCloud. If you've ever been bogged down by complex electronic health records (EHRs) or struggling to streamline your practice management, this episode is for you. Josh and I dive deep into the world of chiropractic EHRs and explore how TurnCloud is revolutionizing the field with its us…
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Register for the webinar: https://chirocandy.com/ai-webinar Summary In this solo episode of the ChiroCandy Podcast, Billy Sticker discusses the transformative potential of AI in business, particularly in the chiropractic field. He draws parallels between the current AI landscape and the early days of Facebook, emphasizing the importance of embracin…
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Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiro…
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In today's episode, we're exploring a groundbreaking study on the impact of manual therapy on psychological factors and quality of life in patients with lumbar disc herniation. This randomized clinical trial reveals how techniques like manipulation and mobilization can alleviate symptoms of depression, anxiety, and fear of movement, ultimately elev…
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Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiro…
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Register For The AI-Powered Chiropractic Marketing Webinar: https://chirocandy.com/ai-webinar Summary In this episode of the ChiroCandy podcast, host Matt Keenan interviews Dr. Mike Schulman, a chiropractor who has successfully expanded his practice with the help of ChiroCandy's marketing strategies. They discuss the challenges of social media mark…
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We're diving into groundbreaking research on brain plasticity following lumbar disc herniation treatment with spinal adjustments. We'll explore how spinal manipulative therapy alleviates low back pain and influences brain activity, bridging the gap between peripheral and central nervous systems. Episode Notes: Brain plasticity following lumbar disc…
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In today's The Clinic Chiropractic Podcast, I'm going to reveal the 6 must dos as a chiropractic student to ensure your clinic's success! To download my Chiro Office Lead Letter, simply click on this link: https://www.theclinicbuildformula.com/mailers4wv1gjw For more information about my coaching and my FREE online courses (and how you can enroll i…
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The Rock at Chiro Podcast - Episode on Patient Communication Host: Jerry Topic: Patient Communication Tips for Chiropractors Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropr…
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Join us at Laser Master's Skip The Scalpel event: https://skipthescalpelsummit.com/ In this episode of the ChiroCandy podcast, Dr. Rob Hanopole discusses the integration of laser technology into chiropractic practices. He shares his journey from the corporate world to chiropractic, emphasizing the importance of serving patients and the challenges f…
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We're diving into a fascinating study on the effects of dry needling and spinal manipulation in treating nonspecific chronic low back pain. This episode is a must-listen if you're curious about combining these treatments to enhance patient outcomes. We'll explore the study's findings, discuss the global prevalence of low back pain, and highlight th…
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In today's The Clinic Chiropractic Podcast, I'm going to debunk 9 chiropractic practice management myths that are sabotaging your clinic's growth To download the MD Referral Folder that I send to medical doctors, click on the link: https://www.theclinicbuildformula.com/mdkiti1s4pxif Get my Google Review Email so that you too can get 5 STAR REVIEWS:…
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Schedule a call or find out more: https://chirocandy.com/tribe In this episode, Matt Keenan interviews Liz, the TikTok director at ChiroCandy, about her experience with TikTok advertising. They discuss the challenges they faced in the early days of TikTok, such as limited targeting options and account shutdowns. They also talk about the importance …
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In today's The Clinic Chiropractic Podcast, I'm going to reveal how to properly build a thriving chiropractic through exclusivity! To download the MD Referral Folder that I send to medical doctors, click on the link: https://www.theclinicbuildformula.com/mdkiti1s4pxif Get my Google Review Email so that you too can get 5 STAR REVIEWS: https://www.th…
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Today, we delve into a crucial study exploring the relationship between MRIs and functional test assessments for lumbar disc herniations. Did you know that 40% of low back pain is discogenic? Or that active people are more protected from disc herniations? This episode contains statistics, key clinical insights, and effective marketing strategies to…
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Schedule a call or find out more: https://chirocandy.com/tribe Summary In this episode of the ChiroCandy Podcast, Matt Keenan interviews Bailee Bragg, the Google Director at ChiroCandy. They discuss the benefits of advertising on Google and how it can complement other advertising platforms like Facebook. Bailee emphasizes the importance of omnipres…
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In today's The Clinic Chiropractic Podcast, I'm going to reveal how to properly build a patient referral network to flood your chiropractic office with TONS of highly motivated patients that want to start your care! To download the MD Referral Folder that I send to medical doctors, click "HERE" Get my Google Review Email so that you too can get 5 S…
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Today, I’m joined by two exceptional guests, Dr. Steven Franson and Dr. Pete Camiolo from The Remarkable Practice. Kicking off a new quarterly series, they dive into essential business topics every chiropractor should know. Discover the four key seasons of a chiropractic career—Launch, Build, Scale, and Exit—and learn actionable strategies to ensur…
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Chiropractors like to tell people that they are “a chiropractor who does something different” or that they “aren’t like most chiropractors.” I’m not sure what percentage of chiropractors say they are different, but it could be the majority, which is funny if you think about it. If EVERYONE is different, no one is different. Just something to think …
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In today's The Clinic Chiropractic Podcast, I'm going to reveal my secrets on how to effortlessly grow you chiropractic clinic from scratch! Get my Google Review Email so that you too can get 5 STAR REVIEWS: https://www.theclinicbuildformula.com/googleh0h4ygbm For more information about my coaching and my FREE online courses (and how you can enroll…
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Schedule a call or find out more: https://chirocandy.com/tribe Summary In this episode of the ChiroCandy Podcast, Matt Keenan and Andrew Hardwick discuss the relevance of Facebook and Instagram in digital marketing. They emphasize the importance of utilizing these platforms to their fullest extent and highlight the benefits of retargeting. They als…
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The other day someone asked me what an abundance mindset meant to me. Honestly, it made me roll my eyes. I was thinking, “Here we go. One of these manifest your future guys.” I know this isn’t going to set well with a percentage of chiropractors, but I’m going to say it anyway. The law of attraction is stupid. You aren’t God. You aren’t a little go…
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Today, we're exploring a groundbreaking new study that challenges the long-held belief of a rigid separation between the central nervous system (CNS) and the peripheral nervous system (PNS). This research reveals how cerebrospinal fluid (CSF) extends to peripheral nerves, highlighting a unified system that could reshape our understanding of nerve h…
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When I graduated from chiropractic college back in 2004, chiropractors were still asking themselves, “Do I really need a chiropractic website?” Thinking about that makes me feel like I’m 100 years old. For many years now, chiropractors have accepted the fact that they need a website for their practice. Now I know there are still a few holdout chiro…
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I’m going to make this short and sweet (and harsh). New chiropractors have NO IDEA what they are doing in terms of running a chiropractic practice. Chiropractic College did NOT prepare you. Your lack of knowledge and bad habits are going to cost you a LOT of money. And if you don’t start taking steps to change it, there’s a better than 50/50 chance…
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Schedule a call or find out more: https://chirocandy.com/tribe Summary In this episode of the ChiroCandy Podcast, Matt Keenan and Billy Sticker discuss the importance of lead follow-up and share tactics for effective follow-up strategies. They emphasize the need to capitalize on the decision made by a lead to sign up as soon as possible, as delayin…
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Today, we’re diving deep into a crucial topic: systematic reviews of clinical practice guidelines for patients with nonspecific low back pain, both with and without radiculopathy. We’ll explore recommendations from the World Health Organization and break down the latest research to give you the knowledge you need to optimize patient care. Episode N…
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