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Marketing x Analytics

Alexander Sofronas

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Unlock the Secrets of Marketing Analytics! Dive deep with industry pros as they share cutting-edge stories, strategies, insider interviews, and the roadmap to supercharge your career!
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How to Get an Analytics Job

John David Ariansen

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Welcome to How to Get an Analytics Job, the podcast where you build the foundation for your dream career in analytics. The goal of this podcast is to tackle the shortcomings of modern education in the analytics space by giving you advice from those actively practicing the art and science of working with data. Our guests have included data professionals from Google, Amazon, Home Depot, PlayStation, Nordstrom and Truist (just to name a few) spanning roles from entry level, to senior, manager, ...
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Analytics FC Podcast

Analytics FC

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Analytics FC is a football podcast looking at the beautiful game in a different light. Each episode, we’re joined by a guest from the world of football analytics to talk about the ways we can use numbers, statistics and data to better understand the sport.
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Secrets of Data Analytics Leaders

Eckerson Group

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Listen to data and analytics leaders share the secrets of their success. Wayne Eckerson, long-time global thought leader interviews guests who run data and analytics programs at Fortune 2000 organizations around the world. Tune in to stay abreast of the latest technologies, techniques, and trends in our fast-paced industry.
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Directionally Correct, A People Analytics Podcast with Cole & Scott

Directionally Correct, A People Analytics Podcast with Cole & Scott

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Directionally Correct, A People Analytics Podcast with Cole & Scott is the #1 People Analytics Podcast in the World! If you like the podcast, check out the Directionally Correct Newsletter on Substack, the #1 People Analytics Substack: https://directionallycorrectnews.substack.com/
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The original data podcast. The Hub and Spoken podcast is a series of fascinating discussions with today's top data and business leaders from across the business world. The conversations explore how to add most value to organisations through the use of data and analytics, and how best to organise yourself to achieve that value. It talks about how to define and deliver data strategy, and the best way to return business value.
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The Analytics Pod

Kevin Naidoo

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Welcome to The Analytics Pod, where we turn mind-numbing data into mind-blowing insights—and have a blast doing it! Join Kevin Naidoo as he guides you through the wild world of analytics. With over 20 years of experience in the industry, Kevin is your go-to guru for everything from decoding hidden trends to unlocking game-changing strategies that drive success. In each episode, we’ll tackle real-world challenges, and explore cutting-edge tech that’ll make your inner data geek jump for joy. W ...
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The Analytics Power Hour

Michael Helbling, Moe Kiss, Tim Wilson, Val Kroll, and Julie Hoyer

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Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson ...
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Termfrequenz: Online Marketing Podcasts zum Thema SEO / SEA / Affiliate Marketing / Social Marketing / Google Analytics / Google Search Console / und viel mehr!

termfrequenz, das deutsche Podcast-Network für Online Marketing Podcasts (SEO, SEM, Online Marketing, Social Marketing)

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Termfrequenz ist das deutsche Podcast-Network für Online Marketing Podcasts. SEO, SEA, Affiliate Marketing, Social Marketing und vieles mehr für Deine Ohren! Die Moderatoren auf Termfrequenz bieten ein breites Spektrum an interessanten Informationen und überwiegend praktische Tipps & Tricks rund um das Thema Online Marketing, z.B.: SEO (Google Analytics, Google Search Console, holistische Landingpages), Affiliate Marketing (Chatbots, Gutscheine), Social Media Marketing (Facebook Ads, Faceboo ...
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Tristan Handy has been curating the Analytics Engineering Roundup newsletter since 2015, pulling together the internet’s best data science & analytics articles. Tristan and co-host Julia Schottenstein now bring the Roundup to real life, hosting biweekly conversations with data practitioners inventing the future of analytics engineering. You can view full episode summaries and read back issues of the Roundup newsletter at https://roundup.getdbt.com. The podcast is sponsored by dbt labs, maker ...
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Is the value of your enterprise analytics SAAS or AI product not obvious through it’s UI/UX? Got the data and ML models right...but user adoption of your dashboards and UI isn’t what you hoped it would be? While it is easier than ever to create AI and analytics solutions from a technology perspective, do you find as a founder or product leader that getting users to use and buyers to buy seems harder than it should be? If you lead an internal enterprise data team, have you heard that a ”data ...
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Analytics Sprechstunde

Maria-Lena Matysik

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Die Analytics Sprechstunde - ein Podcast bei dem sich alles um Analytics, Tracking und datengetriebenes Online Marketing dreht. Ich bin Maria-Lena Matysik, Analytics Consultant und Gründerin der Analyticsfreaks. Wir sind eine kleine freakige Analytics Agentur und holen gemeinsam mit dir das volle Potenzial aus deinen Analytics. Wenn du Web-Analyse für ein erfolgreiches Online-Marketing nutzen möchtest, dann bist du hier genau richtig. Google Analytics // Google Tag Manager // Tracking // Dat ...
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Analytics Neat

Bill Bruno

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Analytics Neat is a weekly podcast that delves into the world of media, marketing, and analytics. We'll cover hot topics in the industry and highlight why it matters and what you should do about it. A short-format podcast with new episodes every Monday.
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The Forest Analytics Landing

Matthew Russell

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This podcast highlights current events, emerging research, and new opportunities in forest analytics. We’ll provide commentary and share stories about how organizations are solving forestry problems by leveraging data to make informed decisions. Hosted by Matt Russell, forest analytics consultant. For more information, visit arbor-analytics.com.
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Zero Analytics

Zero Analytics

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A podcast exploring the karting world. Drivers, engine and chassis builders, tire gurus, parents and promoters. Its time for the karting community to get to know more than a helmet color and kart#...... Lets explore their journey, thoughts on the sport and advice for New comers from those who have done it.... 🏁🏁🏁🙏🏻
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Leading Analytics Podcast

International Institute for Analytics

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Data and Analytics are attracting big attention no matter what business you are in. However, not everyone knows how to use their data (and others’ data) to their best advantage. So why not hear from Data and Analytics leaders at some of the biggest brands in the world and learn directly from them? Jack Phillips, CEO and Co-Founder of the International Institute for Analytics sits down with the most powerful players in the field and opens up the playbook to show you how to succeed in Analytics.
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Amateur Analytics

AmateurMaxi

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Just a young black guy expressing his thoughts on the things he enjoys. Those things being Anime, Video Games, Movies and occasionally Music,Pop Culture and Life. Support this podcast: https://podcasters.spotify.com/pod/show/amateurmaxi/support
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The Paul Zimnisky Diamond Analytics Podcast provides a look into the global diamond industry with leading analyst Paul Zimnisky. Each episode features a full-length interview with a special guest to discuss the diamond industry and related topics while sharing interesting observations, thoughts and analysis. A wide range of guests from around the world have joined the show from all segments of the diamond supply chain and beyond, including: exploration geologists, jewelry designers, marketin ...
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Leverett Analytics

Leverett Kt

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Leverett Analytics is a show that attacks the NFL and the NBA from an analytical viewpoint but breaking things down in a way that makes sense. Leverett KT is the lead NFL Analyst of Reel One's Productions "NFL Weekly" twitch.tv/reelonesproductions and he gives unconventional takes in an analytical sense.
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We connect, engage, and grow Women in Big Data by sharing their stories and experiences, while also unlocking their full potential through insights and advice from industry experts and thought leaders. By doing so, we discover Career Insights and learn how to harness the power of Big Data and Analytics to stay ahead of the curve, drive innovation, and create a better future for all.
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Daily fantasy sports podcast brought to you by advancedsportsanalytics.com. Podcast discussions will range from quantitative applications of ASA tools and content to basketball, baseball, and football DFS strategy to more general discussions of DFS macro strategy. Enjoy!
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The Analytics Show

Jason Tan

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Hello and welcome to The Analytics Show, the podcast of business through the lens of data science. Together, we’ll dive into learning and sharing where various industries are heading and how data and analytics is at the heart of shaping business growth and productivity. Let’s spark different ways of thinking about data and analytics that is relevant to you and prepare your business for future disruptions. I’m your host - Jason Tan - and I’m delighted you could make it on this journey with us.
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The preseason AP poll is a remarkable predictor of the NCAA tournament despite not having any access to data from the current season. It also can identify overrated teams, and host Ed Feng discusses one possible team for 2025. Bracket Wisdom is the daily podcast series on The Football Analytics Show to get you ready to win your March Madness pool. …
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This article breaks down the evolving landscape of AI/ML platforms, from AutoML to full-stack AI workbenches, and provides a structured tool evaluation framework to cut through vendor ambiguity.Published at:https://www.eckerson.com/articles/the-ai-ml-tool-evaluation-template-a-guide-to-smarter-selection…
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Imagine your analytics environment as your personal data lab—the place where raw data transforms into meaningful insights. But what does it take to set up an efficient, scalable, and secure analytics environment? We’re breaking it all down for you! What’s Inside This Episode? 🔹 On-Prem vs. Cloud Analytics : Should you host your analytics on-premise…
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Help support the podcast: We are a listener supported podcast. By becoming a patron you will help us cover the costs of producing and distributing our podcast, while getting special premium access to the hosts. Please become a patron of Directionally Correct by going here: https://patron.podbean.com/directionallycorrect In this exciting episode of …
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This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Olivier Labbé, a seasoned B2B go-to-market strategist and consultant for early-stage startups. Labbé dis…
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This episode is a special edition in honour of International Women's Day on 8th March. Host Jason Foster is joined by Lou Hutchins, Director of Data Culture & Literacy at Cynozure, and Rose Attridge, Strategy Advisor at Cynozure. Together, they explore gender diversity in data and AI, the importance of sponsorship and allies, and challenges in male…
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Nikos Overheul is an experienced football scouting and strategy professional who has spent time working with various clubs around the world.Nikos was actually involved with Brentford FC in the early days of their data revolution and since then, spent time with Statsbomb, and Vancouver Whitecaps in the MLS.As well as this, Nikos has also operated as…
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Are you prepared for the hidden UX taxes that AI and LLM features might be imposing on your B2B customers—without your knowledge? Are you certain that your AI product or features are truly delivering value, or are there unseen taxes that are working against your users and your product / business? In this episode, I’m delving into some of UX challen…
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Big matches in the Serie A title race get their due and then we talk about the team with the best underlying numbers in the Premier League recently, which as you surely all know is Crystal Palace. Palace: https://bsky.app/profile/scott.cannonstats.com/post/3ljdm73v3wn2o Ovalle: https://bsky.app/profile/lawsonsv.bsky.social/post/3ljjheamocs26 Suppor…
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In celebration of International Women’s Day, this episode of Analytics Power Hour features an all-female crew discussing the challenges and opportunities in AI projects. Moe Kiss, Julie Hoyer and Val Kroll, dive into this AI topic with guest expert, Kathleen Walch, who co-developed the CPMAI methodology and the seven patterns of AI (super helpful f…
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mit Mario Bagozzi und Ramón Rupp (MAI xpose360)In der neuesten Episode von Affiliate TalkxX diskutieren Tom, Ramón und Mario über den aktuellen Stand von Künstlicher Intelligenz (KI) im Online-Marketing. Bereits vor einem Jahr war KI Thema im Podcast – nun folgt eine Bestandsaufnahme nach zwölf Monaten. Wie weit sind Unternehmen wirklich? Welche ko…
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How well do the college basketball team rankings at The Power Rank predict winners in the NCAA tournament? These predictive analytics are compared to the closing market over a huge data set. Bracket Wisdom is the daily podcast series on The Football Analytics Show to get you ready to win your March Madness pool. To get my free cheat sheet for filli…
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This guide provides a step-by-step framework to assess vendors, align priorities, and make informed decisions about enterprise data and analytics tools.Published at:https://www.eckerson.com/articles/the-buyer-s-guide-to-selecting-the-right-enterprise-data-analytics-toolEckerson Group
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Dr. Nick Giffen, a mathematics Ph.D. from North Carolina State that works at the Action Network, joins me for a wide ranging conversation. Highlights include: His journey to math Ph.D. and then sports betting (1:11). College basketball player and team projections (7:14). The aspect of college basketball predictions that a math PhD does manually (9:…
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This blog, the second in a series, recommends six criteria to help data leaders evaluate tools for managing streaming data pipelines.Published at:https://www.eckerson.com/articles/ultimate-guide-to-streaming-data-pipelines-six-criteria-to-evaluate-and-select-the-right-toolEckerson Group
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Help support the podcast: We are a listener supported podcast. By becoming a patron you will help us cover the costs of producing and distributing our podcast, while getting special premium access to the hosts. Please become a patron of Directionally Correct by going here: https://patron.podbean.com/directionallycorrect Welcome to Directionally Cor…
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This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Jim Stern, an expert in artificial intelligence and digital marketing, about the evolving landscape of m…
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Ready to uncover the hottest trends transforming the world of data analytics? In this episode of The Analytics Pod, we explore how cutting-edge tools and techniques—like augmented analytics, real-time insights, and AI-powered predictions—are reshaping how businesses and individuals harness data. Join us as we chat about everything from democratizin…
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Ever wondered why you keep getting those oddly specific ads or how companies handle the data you share with them? In this episode of The Analytics Pod, we take a deep dive into the essentials of data ethics and privacy. We’ll break down why respecting user consent, transparency, data minimization, and security isn’t just good manners—it’s the law i…
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Evan Miyakawa, a statistics Ph.D. from Baylor and college basketball analytics expert, joins the show for a wide ranging conversation. Highlights include: How to build a college basketball team now (1:15). Michigan (4:58). Florida (10:24). How the player and team ratings work at EvanMiya.com (12:33). Cooper Flagg of Duke (17:33). Who is Joseph Tugl…
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Huge six-pointers all around and we take stock of the teams we covered last week (City, Forest, Newcastle, Chelsea, Bournemouth) and ask how much we need to think further about Brighton and Villa after they made up ground. Simon Tinsley's PL projections: https://analytic-fpl.streamlit.app/ Support the show…
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Ever wonder why some teams confidently make decisions using clear, measurable data while others rely on gut feelings and guesswork? In this episode of The Analytics Pod, Kevin takes you through the core principles of building a data-driven culture that elevates your entire organization. From securing leadership buy-in and implementing the right too…
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Ready to level up your data game? In this episode of The Analytics Pod, we’re diving into analytics maturity models—your roadmap for evolving from basic, ad-hoc reporting to advanced, AI-driven insights. We’ll explore the four stages of analytics maturity (descriptive, diagnostic, predictive, and prescriptive) and reveal exactly how each one transf…
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Watch this episode on YouTube! In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Tom Schwab, founder of Interview Valet. Schwab shares insights into his career journey from a Naval Academy graduate and mechanical engineer to running a podcast interview marketing agency. He discusses how marketing has evolved, espec…
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Help support the podcast: We are a listener supported podcast. By becoming a patron you will help us cover the costs of producing and distributing our podcast, while getting special premium access to the hosts. Please become a patron of Directionally Correct by going here: https://patron.podbean.com/directionallycorrect Join us in this episode of '…
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Social Media Management sollte längst kein Nebenjob mehr, der ausschließlich das Posten von Inhalten umfasst. Die Rolle hat sich dramatisch entwickelt und mit ihr die Anforderungen und Erwartungen an diejenigen, die diese Positionen besetzen. Jan und Peter sprechen in der heutigen Nerds Podcastfolge über den schwierigen Job des Social Media Manager…
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In this episode, host Jason Foster is joined by Adam Elman, Director of Sustainability - EMEA, at Google. Together they explore defining sustainability from environmental, social and governance perspectives, and the role of AI in sustainability, including AI's potential to reduce global greenhouse gas emissions by up to 10% by 2030. They also discu…
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There are probably right now five teams in a race for three spots. We take a close look at Nottingham Forest, Chelsea, City, Bournemouth and Newcastle and handicap the race. It's a close one! Simon's projection website: https://analytic-fpl.streamlit.app/ Support the show
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I keep hearing data product, data strategy, and UX teams often struggle to quantify the value of their work. Whether it’s as a team as a whole or on a specific data product initiative, the underlying problem is the same – your contribution is indirect, so it’s harder to measure. Even worse, your stakeholders want to know if your work is creating an…
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Every listener of this show is keenly aware that they are enabling the collection of various forms of hyper-specific data. Smartphones are movement and light biometric data collection machines. Many of us augment this data with a smartwatch, a smart ring, or both. A connected scale? Sure! Maybe even a continuous glucose monitor (CGM)! But… why? And…
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This blog defines streaming data, explains why companies need it, and explores how streaming data pipelines feed multi-faceted GenAI applications.Published at:https://www.eckerson.com/articles/why-and-how-streaming-data-drives-the-success-of-generative-aiEckerson Group
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Watch this Episode on YouTube! In this episode of the Marketing x analytics podcast, host Alex Sofronas chats with Laura Boman, a PhD specializing in consumer research. Laura dives into the surprising factors that shape our food experiences, revealing how ambient lighting can enhance food flavor and how eco-labels trick consumers into seeing produc…
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Help support the podcast Your support will help the podcast cover the costs of producing and distributing our podcast, while getting special premium access to the hosts. Please become a patron of Directionally Correct by going here: https://patron.podbean.com/directionallycorrect Thank you for your support!…
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Carl Sack, a professional sports bettor who has gone by NBA Guru, joins the show for a wide ranging conversation. Highlights include: Model driven NBA betting (4:22). Preparing for the NBA season and adjusting on teams (10:19). Data driven situational analysis (17:30). How his model changed with the Luka Doncic trade (27:55). The Football Analytics…
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Paid Social im Premium-Segment ist anders. Hier spielt der Preis oft eine geringere Rolle. Wichtig ist, die Menschen von deinem Produkt zu überzeugen. Du musst wissen, wie du den wahren Wert deiner Produkte kommunizieren kannst und wie du eine emotionale Bindung zu deiner Zielgruppe aufbauen kannst. Wie also deine Strategie aussehen muss, damit du …
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We wrote an article on financialization and soccer for Bloomberg, and it helped us crystallize our thinking on the state of the business of football. On labor costs and competition, on regulation and financialization, on Covid-era changes in the economic environment, on oligarch and state ownership and what it means for solidarity in the capital cl…
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David Ray is currently Head of Finance at Championship football club, Plymouth Argyle. His role is a really interesting one, as it seems he is much more involved with the typical performance and recruitment aspects of the club that a typical head of finance would be elsewhere.David speaks about the transfer committee they have, how they model and f…
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Philadelphia RB Saquon Barkley has crushed it this season, but will his success continue in the Super Bowl. I update previous research that suggested a huge random component in explosive plays. The Football Analytics Show is presented by The Power Rank, a site devoted to predictive analytics for football betting. To get 5-Nugget Saturday, a curated…
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