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Revenue Stack Podcast is a show where I host discussions around strategies, tactics, mindset and case studies to understand how organisations drive significant growth. The way we buy and interact in the digital economy has changed. Our mission on this show is to ensure that as marketing, sales and leadership teams, you have the tools you need to innovate and maintain your growth operations in the new age. Hosted by Ali Raza, CEO of Gainstack, a digital revenue growth marketing advisor, we ta ...
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Revenue Stack Podcast EP 004 In this episode I'll be sharing 9 B2B marketing lessons that I’ve learned over the past 10 years working in the industry. These lessons have helped me build a successful marketing career and drive revenue for my clients. Whether you’re a startup entrepreneur or an established business, these 9 B2B marketing lessons will…
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004 - Scrap the vanity metrics for business growth through marketing | Sell Like You Podcast with Harriet Mellor
53:43
Appearing on the Sell Like You Podcast with Harriet Mellor, Episode `Scrap the vanity metrics for business growth through marketing` the duo address some industry takes such as: - Thought Leadership - The marketing metrics that matter - Sales and Marketing Campaigns - The importance of Sales and Marketing departments working together to create the …
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Winning positions in the search engine gets more and more difficult each year. To top it off, B2B audiences just don't behave the same way in how they buy anymore either. So does this mean SEO no longer has a place for B2B companies? On this episode, I discuss: - The real purpose of SEO - What SEO is supposed to look like in a B2B strategy - How B2…
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002 - 6 Conversion and Marketing Funnel Mistakes That Prevent Growth - with Alisha Conlin-Hurd
54:12
Alisha Conlin-Hurd is a sales funnel expert and co-founder of Persuasion Experience. This week she joins Ali Raza to discuss 6 of the most common mistakes that marketers or founders make when considering conversion optimisation and marketing funnels. We talk about: - Common CRO mistakes people make when trying to optimise their marketing system - T…
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001 - Building Your Market Profile with PR Strategy - with Lanna Hill
1:06:53
1:06:53
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1:06:53
On this week’s episode, Lanna Hill, founder of Leverage Media joins Ali Raza to discuss PR strategies and the impact they can have in the marketing, sales or business success of an organisation. We talk about: - The commercial impact of a strongly defined PR strategy - Finding a story that the media pays attention to - Measuring the value of media …
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