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Master the best of what other people have already figured out. Skip decades of trial and error. Each episode reveals proven insights from world-class performers. No fluff. No small talk. Just actionable wisdom for your business and life. Instagram: https://instagram.com/farnamstreet LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ Newsletter: Join over 750,000 people and upgrade your thinking in 5 minutes a week. fs.blog/newsletter
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Alfred Lin shares strategies for navigating startup challenges, building resilient teams, and creating long-lasting value. Lin explores lessons from companies like Zappos, Airbnb, DoorDash, and Amazon, offering actionable insights on topics like hiring for potential, managing crises, and fostering innovative cultures. Learn how first-principles thi…
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Whether you’re looking to increase your income, start a side business, or completely transform your financial future, Codie Sanchez will break down exactly what separates those who successfully build wealth from those who stay stuck. This conversation is packed with immediately actionable insights covering the biggest myths around money, the differ…
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The Knowledge Project closes 2024 with a look back at some of the best conversations of the year. Featuring interviews from some of our most downloaded episodes ever, this collection of conversations offers a variety of insights into finances and investing, improving your communication, marketing and positioning, business frameworks, health and nut…
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In this episode, Charlie Hoehn explains the secrets behind why some books are unforgettable, and others no one seems to remember. He shares his journey of helping authors transform their ideas into best-selling books and provides actionable advice on structuring, writing, and marketing a book. You'll learn how to craft titles that make people want …
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Ryan Holiday unpacks the subtle and not-so-subtle messages life sends us—and what happens when we ignore them. From mismatched tattoos and injured ankles, Ryan reflects on the lessons he’s learned about preparation, awareness, and humility. Using examples ranging from personal missteps to famous entrepreneurial gambles, this episode is a deep dive …
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Investor Adam Karr reveals his hidden playbook for spotting exceptional CEOs and building extraordinary businesses. Learn his counterintuitive techniques—from the surprising link between writing skills and executive performance to the 10-minute test that unveils a leader's true potential. Packed with battle-tested wisdom, Karr shares the deceptivel…
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From near bankruptcy after a devastating flood to a $13.7 billion Amazon acquisition, Whole Foods founder John Mackey reveals how a small health food store became an empire that revolutionized American eating. Discover how a single near-death experience transformed a 25-year-old college dropout into the pioneer of the organic food movement. Mackey …
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Rob Fraser unveils the untold story of OUTWAY—from hawking socks on street corners to building an eight-figure empire. Surviving near-catastrophic business crises, he leveraged lessons from his professional sports career to navigate the business world. Discover the counterintuitive mental models that transformed a world-class athlete into a busines…
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From a tiny village, John Bragg quietly built an empire that controls half the world's wild blueberries and North America's largest private telecom network. In this rare interview, the famously private billionaire reveals how he defied conventional wisdom by transforming a small farm into two multi-billion-dollar giants. Discover the contrarian pri…
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When Princeton-educated attorney Erin Wade left law to open a restaurant, she didn't just create award-winning comfort food—she engineered a revolutionary workplace culture. This conversation reveals how she transformed an Oakland mac and cheese restaurant into a laboratory for modern management principles. Wade shares her groundbreaking 'color cod…
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Master storyteller Matthew Dicks unveils the hidden blueprint behind stories that win million-dollar deals, transform resistant teams, and turn skeptical investors into champions. Learn why most leaders tell stories that fail, and discover the counterintuitive techniques that make audiences lean in, remember, and act. From high-stakes boardrooms to…
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Former IBM executive April Dunford reveals the sophisticated frameworks behind market leadership. This isn't about marketing tactics but how category leaders reshape markets to their advantage. Drawing from decades of experience, Dunford shares the nuanced art of market definition, competitive positioning, and strategic narrative. These are essenti…
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From Cambridge startup to NYSE heavyweight, HubSpot co-founder Brian Halligan reveals the sophisticated frameworks behind scaling a $30B enterprise. Now a Sequoia Capital Senior Advisor, Halligan shares rare insights into the nuanced decisions that separate exceptional companies from merely successful ones. Learn the strategic principles of modern …
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Few episodes in The Knowledge Project’s nine-year history have impacted people’s relationships and lives more than when Esther Perel shared her infinite wisdom for the first time in 2019. Shane and Esther discuss how the stories you tell yourself shape how you see the world (and what to do about that), the important conversations to have at the beg…
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Shane Parrish and Maya Shankar dive into the complexities of identity and personal transformation. They explore how significant life changes can reshape one's sense of self and explain how to navigate these transitions. Maya shares her personal stories and tips on making proactive choices and keeping a flexible, layered sense of self. They also dis…
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What ancient wisdom and modern science reveal about raising exceptional children. Through years of anthropological research and scientific inquiry, NPR correspondent Michaeleen Doucleff uncovers the counterintuitive principles that shape human development across cultures. This isn't about quick fixes or parenting hacks—it's a deep examination of ho…
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Succeeding in both life and business is very difficult. The skills needed to scale a company often clash with those required to cultivate a thriving home life. Yet, Brent Beshore seems to have cracked the code—or at least he's actively working on it. In this conversation, he spills his secrets on excelling in both arenas. This episode is split into…
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The skills it takes to get rich are drastically different from the skills it takes to stay rich. Few understand this phenomenon more than Morgan Housel. He's identified unique lessons about wealth, happiness, and money by studying the world's richest families and learning what they did to build their wealth and just how quickly they squandered it a…
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Investigative journalist Abigail Shrier reveals an uncomfortable truth: our culture's overwhelming embrace of therapy might be harming the next generation. In this thought-provoking conversation, she challenges conventional wisdom about mental health, drawing from extensive research and disturbing patterns among lifelong therapy patients. Learn whe…
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What if reaching the next level of success wasn't determined by another skill, degree, or course but by something that changed on the inside? That's what Dr. Jim Loehr believes, and in this episode, he reveals everything he knows about mental toughness and winning the mind game. Shane and Loehr discuss the radical importance of the stories you tell…
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From a single storefront to a $200M enterprise, David Segal reveals the sophisticated frameworks behind building a category-defining business. Learn the counterintuitive principles that separate exceptional operators from average founders, including the hidden challenges of success and the strategic tension between working in versus on your busines…
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Dr. Rhonda Patrick explores the intricate world of nutrition and health. Dr. Patrick provides a deep dive into the role micronutrients play in our daily health, detailing how deficiencies and insufficiencies in vitamins, minerals, fatty acids, and amino acids can lead to serious health issues over time. Shane and Dr. Patrick also discuss the scienc…
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Brad Jacobs doesn't just build big companies – he builds industry giants. As the founder of eight multibillion-dollar companies, he's cracked the code on scaling businesses from zero to billions. In this conversation, the secrets he's earned over decades. You'll discover where billion-dollar opportunities are hiding in plain sight, how to spot mass…
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Most families who obtain immense wealth squander it by the third generation. But Chris Davis comes from a family whose grandfather and father all became independently wealthy of each other, and Davis has done the same. How does that keep happening? In this conversation, we find out. Shane and Chris discuss life and investment lessons he learned fro…
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What can you do (or avoid) tomorrow to guarantee you can live longer? In this episode, Bryan Johnson reveals the five simple disciplines you can start doing to live healthier and longer. Johnson shares what his daily routine looks like, the ins and outs of his experimentation process, and why he gave his father plasma. Johnson also opens up about t…
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Dr. Becky Kennedy shares the crucial life and parenting skills you need but didn't get taught on regulating emotions, setting boundaries, and the best sentence you can say when a partner tells you something difficult. This episode applies to EVERY relationship in your life, not just your kids. Get ready to parent more effectively with less stress, …
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Tom Gayner, CEO of Markel Group, reveals the lessons he’s learned from Charlie Munger and Berkshire Hathaway, how he invests, and the specific way he thinks about opportunity cost. Gayner shares the difference between good debt and bad debt, where he disagrees with Munger, and why he focuses on the basics. This intimate conversation offers a level …
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Blake Eastman has dedicated his entire life to psychology and nonverbal behavior. In 2009 he founded The Nonverbal Group, a behavioral research and education company in New York City which conducts large scale studies on human behavior and uses a wide range of technologies to systematically deconstruct and improve human communication. Eastman dives…
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The Knowledge Project closes 2023 with a look back at some of the best conversations of the year. Featuring interviews from nine of the most downloaded and acclaimed episodes of 2023, this collection of conversations offers a variety of insights into the power of intention, how to become a better listener, how to give and receive feedback at work, …
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When Paul Assaiante announced his retirement from coaching the men's squash team at Trinity College in Connecticut earlier this year, it marked the end of the most successful run for any coach in the history of college athletics. During his tenure, Assaiante guided Trinity to 17 national titles, including 13 consecutive championships and 252 wins i…
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We all inhabit different identities throughout our day. Perhaps we’re entrepreneurs or employees, mothers or fathers, athletes or CEOs. But how can you harness the strengths of these different identities to get the best out of yourself? And can these different identities be used to get through tough times? Todd Herman calls on more than two decades…
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In the second of a special two-part episode, performance psychologist Dr. Gio Valiante calls on his vast experience working with some of the world’s top athletes and entrepreneurs. Shane and Dr. Valiante discuss thoughts on failure and the fear that holds you back from making the most of your talent, shifting from an ego orientation to a mastery or…
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In the fifth installment in a series of episodes, The Knowledge Project curates essential segments from five guests revolving around one theme: learning and thinking. This episode will help you create an environment that’s more conducive to clear thinking, improve your intuition, learn the difference between the two main modes of thinking, examine …
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In the first of a special two-part episode, celebrated performance psychologist Gio Valiante calls on his vast experience working with some of the world’s top athletes and entrepreneurs. Shane and Valiante discuss developing discipline and resilience in work and life. Valiante offers his thoughts on the five ways to gain an advantage and win and ho…
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Jerry Colonna was a high-flying New York venture capitalist in the early 1990s, but his life wasn’t as glamorous as most made it out to be. He was anxious, overweight, unhealthy, and unfulfilled, and after suffering a panic attack on the streets of Manhattan he gradually shifted into coaching, giving him a new lease on life and a career as one of t…
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Ever wondered why the world’s most successful individuals seem to have an uncanny ability to be in the right place at the right time? It’s not luck; it’s positioning. They are rarely backed into a corner by circumstances, and you don’t have to be either. On this special episode of The Knowledge Project, host and Farnam Street founder Shane Parrish …
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Internationally renowned health and performance psychologist Dr. Leah Lagos discusses the concept of Heart Rate Variability (HRV) and how you can improve your mental and physical health by using signals from your body to gain control over stress. She’s also joined on this episode by Head Coach of Boston Celtics, Joe Mazzulla, who has worked with Dr…
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Calling on more than two decades of experience working with some of the biggest companies in tech, Shreyas Doshi joins The Knowledge Project for a deep dive into the connection between building a solid team and building a better product. He also discusses the three levels of product work, the origins of conflict on your team, the difference between…
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Dubbed during his career as “The Man Who Knows What the World’s Richest People Want (and How To Get It),” Rey Flemings has years of experience dealing with success. He sees it every day as the co-founder and CEO of Myria, a company that provides concierge services to fewer than 100 elite clients with a combined wealth of over $400 billion. On this …
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Frank Slootman doesn’t start companies. But no CEO has a better track record for turning the ideas of others into jackpots. On this episode of the Knowledge Project, Slootman dives deep into the no-nonsense, results-based strategies that have made him a leading executive, including how to approach the first 90 days after taking over a company, doin…
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On the second of two special episodes, acclaimed executive performance coach and doctor of psychology Dr. Julie Gurner goes in-depth on a variety of strategies and actionable advice that will help you perform up to your potential. During this portion of her interview, Dr. Gurner discusses the standards we set for ourselves and others, cognitive rut…
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No episode in the eight-year history of The Knowledge Project has made a bigger impact than when Naval Ravikant appeared on the show in 2017. Be it for longtime listeners who heard Naval when this episode first aired or for newer fans who missed Naval’s incredible insights, this is a must-listen to fans of The Knowledge Project and for those lookin…
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In the fourth installment in a series of episodes, The Knowledge Project curates essential segments from six guests revolving around one theme: philosophy. This episode will help you control your anger in heated circumstances, explain how what you focus on makes achieving goals easier, gives you a recipe to increase happiness through gratitude, wal…
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On the first of two special episodes, acclaimed executive performance coach and doctor of psychology Dr. Julie Gurner goes in-depth on a variety of strategies and actionable advice that will help you perform up to your potential. During this portion of her interview, Dr. Gurner discusses discipline, motivation, the imaginary rules we learned as chi…
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What can the strategies of the chessboard teach us about how to succeed in life? Author, educator, entrepreneur, hedge fund advisor and US Chess Federation life master Adam Robinson makes a return appearance to The Knowledge Project to discuss some of the best ways to position yourself for success, including how to steer outcomes in your favor and …
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Dr. Gina Poe has spent nearly four decades studying the science of sleep, and how we can all get a better night’s rest by making some simple changes in our lives. In this episode Poe dives deep into what she’s learned about sleep during her career, including the stages of sleep, why you’re waking up in the middle of the night, why some people remem…
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When Kevin Kelly turned 68 years old, he began writing down notes and thoughts about all the lessons he’d learned in his life and the ones he wished he’d learned earlier. While those notes were originally intended for his young adult children, they eventually became the book Excellent Advice for Living: Wisdom I Wish I'd Known Earlier, which was re…
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George Stalk Jr., business strategist and author of the book Competing Against Time, reveals the surprising ways companies can harness the power of time to blow past competitors, boost productivity, and send profits soaring. Competing Against Time is the ONE book that Apple CEO Tim Cook makes all his executives read. In this episode, you’ll learn t…
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One of the main jobs Ravi Gupta has as a partner at venture capital giant Sequoia Capital is to help founders see the difference between fantasy and reality. On this episode of The Knowledge Project, Gupta dives deep into a wide range of topics that will help you better understand the realities of success, decision making, why it’s crucial to pract…
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Jason Karp was living what he thought was a successful life in his 20s. He graduated near the top of his class from the Wharton School of the University of Pennsylvania, and was well on his way to becoming a successful hedge fund manager. But when he noticed a series of health issues cropping up - including the frightening diagnosis that he would g…
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