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In the past 8 years, Harmon Brothers has helped raise 5 unicorns—yes, that's 5 companies with a BILLION dollar valuation, with at least 6 more right on the cusp. But it's not ALL about the money, it's also about the impact. This is the podcast designed to show you how to create a positive impact and super charge your businesses growth…or what we like to call “Raising Unicorns."
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Listen as Shane and Brett talk about their days back when Harmon Brothers was still getting it's feet under itself, but how the principles they learned back then still very much apply to what we are doing now. If you haven't heard yet, we have a new HBU minicourse coming out this month. Watch out for it... and a potential black friday sale.... Don’…
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Listen as our very own Kaitlin and Shane talk about the history of our ad styles and why we love testing, and even how it affected some of our campaigns. If you haven't heard yet, we have a new HBU minicourse coming out this month. Watch out for it... and a potential black friday sale.... Don’t forget to like, subscribe, and share. Episodes are pub…
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Join Shane and Mark as they talk about tactics with ad strategy. These are the tactics that we use here at Harmon Brothers... Pay attention. Don’t forget to like, subscribe, and share. Episodes are published at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/harmon.brothe…
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Listen as Shane and Brooke talk about ad buying and why it is very important that you plan your creative AND ad buying at the same time. Don’t forget to like, subscribe, and share. Episodes published every Thursday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/harmon…
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In this episode of Raising Unicorns, we start our new season (which we are calling Season 5) with Show and Sell with Ryan and Shane. Enjoy the pitches!! As for the rest of this season, we are planning on quality over quantity, so while we won't have as many episodes released this season, we are planning on giving you better content this season. Sta…
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Hey everyone! I have news. Neutral news. In fact great news! We are moving the release of the new season back to the first week of september. Why? you ask, because we need time and your participation for a new segment we are calling "PHONE A FRIEND AND THAT FRIEND IS HARMON BROTHERS!" That’s the full title. Yeah, we’ll work on it. “Phone a friend a…
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This week for marketing headlines, Shane and Jake talk about the new Verizon logo, new tactics in marketing for the younger folk, the new Coca-Cola campaign, and the latest AI commercial. Let us know what you think about them! Unfortunately we are going to take a small summer break, but we will be back in August! Don’t forget to like, subscribe, an…
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Go enjoy the holiday!Harmon Brothers
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On today's episode of Show and Sell, Shane and Keith talk about the Zomake backpack and the Barebells protein bar. Links down below. Zomake Backpack Barebells Protein Bar Don’t forget to like, subscribe, and share. Episodes published every Thursday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website…
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In today's episode of marketing headlines, Shane and Keith talk about a good Target ad campaign, a meh ad from Apple and give an award season update. Don’t forget to like, subscribe, and share. Episodes published every Thursday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagr…
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In this week's episode of Show and Sell, Shane talks about a calming app called Lumenate, while Shae talks about her favorite phone mag safe wallet. Links for both down below. Lumenate Moft Wallet Don’t forget to like, subscribe, and share. Episodes published every Thursday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmon…
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In today's episode, Shane and Shae talk about popular tiktok videos, cheap pans and a father's day gift. Don’t forget to like, subscribe, and share. Episodes published every Thursday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/harmon.brothers/?hl=en (Instagram) htt…
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In this week's short episode of Show and Sell, Keith Grover and Daniel Spencer show off some of their favorite things. Daniel with the Comfy, and Keith with the Peter McKinnon Nomatic backpack (Links below.) Watch as they come up with ideas but more importantly show each other the selling points of the product. LINKS: Comfy Peter McKinnon Nomatic B…
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In today's episode of Raising Unicorns, Shane and Keith talk about the apology patterns in advertising, when to know you need to change your concept, Netflix getting into marketing, and the golden rule of always telling the truth! Sound like a jam packed episode? Probably because it is... Don’t forget to like, subscribe, and share. Episodes publish…
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This week Shae and suprise guess, Daniel Spencer talk marketing headlines. Specifically Grillos Pickles and the trend for big budget ads... Don’t forget to like, subscribe, and share. Episodes published every Thursday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/har…
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Shane and Brett talk about the Swiss+Tech Utilikey and Owala water bottles in this weeks segment of Show and Sell. Links to products below. Which was your favorite idea? Product Links: Swiss+Tech Utilikey: http://www.swisstechtools.com/proddetail.aspx?PID=5 Owala Water Bottle: https://owalalife.com/products/freesip?variant=43048895283359 Don’t forg…
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This week for Marketing Headlines, Shane and Shae talk about when it's right to punch-up in your marketing, Tesla quitting their marketing team, TikTok being banned, and a fun Phillips Norelco commercial. Don’t forget to like, subscribe, and share. Episodes published every Thursday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https:…
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Listen as Shane and Shae discuss some of their favorite products that help with mosquito bites and motion sickness. Links to the products down below! Motion sick glasses: https://www.amazon.com/s?k=motion+sickness+glasses&crid=1NCSZJS48WVJ6&sprefix=motion+sickness+glasses%2Caps%2C124&ref=nb_sb_noss_1 Mosquito patches: https://kinfield.com/collectio…
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In your second dose of Marketing Headlines, listen as Shae and Shane talk about Saturday Night Live and how they are able to accomplish marketing products, or how they influence characters that still live on to this day! Don’t forget to like, subscribe, and share. Episodes published every Thursday at 6 am EST. We’ll see you on the next one. Harmon …
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This week Shae and Shane talk about collaborations that work and why 80% of customers are looking for more video content from businesses! Don’t forget to like, subscribe, and share. Episodes published every Thursday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/harmo…
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In this episode Shane and Shae talk about their favorite products. Which one was your favorite? Link to products below! Bamboo Lab 3d Printer: https://us.store.bambulab.com/collections/3d-printer/products/p1s?gad_source=1&gclid=CjwKCAjw_LOwBhBFEiwAmSEQAe_DstJun7JL7gaPRvRrLLhsaFd4B5W7Kd1iUy0OZD4qmNBUOSqhrRoCC7EQAvD_BwE Vital Farms Butter: https://vi…
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For today's marketing headline, we talk about last years best ad, why you should start considering moving away from TikTok and why nostalgia might help you in your marketing! Don’t forget to like, subscribe, and share. Episodes published every Thursday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Web…
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Welcome to our new episode segment called Show and Sell where we talk about our favorite buys that have changed out lives at the office. Hear Shane talk about the Tineco Vacuum Mop, and Shae talk about Sugar lip treatment! Tineco Vacuum Mop link: https://us.tineco.com/ Sugar lip treatment link: https://www.amazon.com/Fresh-Sugar-Treatment-Sugar-0-1…
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We're Baaaaaack!!! Learn as Shae and Shane talk marketing headlines. Topics range from Wendy's thinking about dynamic pricing, Luxury luggage, and thinking about how we are entering into a new era of marketing. Don’t forget to like, subscribe, and share. Episodes published every Thursday at 6 am EST. We’ll see you on the next one. Harmon Brothers: …
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As promised, here is the update to Shane and Shae watching all of the "Add to Heart" Series that Walmart produced. Learn why we think it may have been a flop rather than a raging success! Don’t forget to like, subscribe, and share. Episodes will now be published every Thursday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://har…
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Shane and Kaitlin talk about the book "Video Marketing" by John Mowat. They talk about the 7 things you always have to ask when you are going into video marketing. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https:…
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Listen as Shane interviews our guest star, Natalie Madsen, who was part of the original Studio C. They talk about how to punch up a script and how to hone in on a skill in writing. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home…
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Join us as we talk about Walmart's new show "Add to Heart", a look at Blackfriday this year, and hear Shae describe what a "Nepo Baby" is. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/harmo…
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Listen as Shane and Zach talk about Made To Stick by Dan and Chip Heath. They talk through important points in the book such as the SUCCES acronym and why the Got Milk Campaign did really well. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrot…
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Today Shane sits down with Lisa Valentine Clark as they talk about her creative process, generational differences, and how to be personable with your audience. Check out our Black Friday deal at Harmon Brothers University - get Make Your Ads Funny course for only $30. That’s over $250 off and it’s the only sale we run all year—so go to Hbros.co/bfc…
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Learn from Shane and Jake as they talk about the best tips for getting good product shots. Tips we have learned during our many years of advertising Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram…
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In today’s episode, we get goofy. How do you replicate the Kansas Chief’s sales increase without dating Taylor Swift? You’re about to find out.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/h…
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Kellen talks about the evolution of his most popular joke, how good movies can become great and why comedians are a great resource for your script writing. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.in…
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Today we sit down with Kellen Erskin, the first part in a two part series! They discuss how feedback works in comedy, and what makes a memorable ad. Check out Kellen's podcast The Book Pile Be sure to tune in to next week's podcast where we play part 2! Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll …
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Brett and Shane talk about the book, "The Mom Test." and go over how to know what feedback is good for your product or service and what feedback is just something that makes you feel good. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.…
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Whether you are a startup, or a well established brand, we have some quick sound and lighting tips that could help your production on any budget level. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instag…
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This week for Marketing Headlines, we talk about Snoop Doggs new commercial with Grubhub, Renee Rapps ad with Sweetgreens, and a videogame Colonal Sanders! Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.in…
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In today’s episode of Raising Unicorns, we break down How To Get Ideas by Jack Foster so you don’t have to read it. Find out the perfect number of people to brainstorm, why the boss shouldn’t always be there, and how to stop feeling stupid. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on th…
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On this week's episode we talk with Daniel Spencer or otherwise known as DanBanBam, about influencer marketing strategies and a small guide on how much it would cost to make a small commercial. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers: https://harmonbroth…
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In today's episode, learn how Jonny Vance and Shane Rickard discovered the Easy Ads That Sell (EATS) style ads when they were working with one of our favorite clients, Lume. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Websi…
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Listen as Shane and Shae cover some marketing headlines within the past month. They cover topics such as Salena Gomez' marketing style, Hungry Howies releasing a secret pizza menu, and discuss why on earth Disney released The Haunted Mansion in July! Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see…
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Harmon Brother's own Brett Crockett talks about Black Friday and why you should spend time TODAY focusing on your Black Friday sale without allowing your brand to faulter. Learn as he talks about bundles, landing pages, and payment options in preparation for your Black Friday sale. Don't forget to download our Black Friday Checklist at HarmonBrothe…
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In today’s episode, if you copy what other successful companies do, you won’t stand out. Learn how to break through the noise with original content as we review the marketing book, Purple Cow.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers: https://harmonbrother…
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In today’s episode, soak up the marketing genius of a professional comedian, writer, and actress. Her name is Kelly Vrooman and she’s helped create ads for Chatbooks, Zero Rez, Sashbag, and so much more.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers: https://ha…
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Let’s get into the trenches of artificial intelligence in the video ad creation. If you’re making your own internal marketing videos, learn all the tricks to save yourself time, money, and fix your mistakes.You can find links to reach the Harmon Brothers below.If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbro…
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We’re back, baby, just in time to geek out on big headlines like Twitter’s revenue stream, new advertising space on baseballers big, buff, biceps—and no matter how much we love Pixar— the marketing mistake they made that might have cost them millions.You can find links to reach the Harmon Brothers below.If Harmon Brothers grabbed your interest, mak…
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Hey Everyone! Surprise! Last week you reached the season’s 50th episode of Raising Unicorns—that’s 50 episodes where we’ve dropped more marketing gems than a unicorn on laxatives, and it’s time to give those marketing bowels a short break. But don’t fret, because the good news is—we’re whipping up a new season that will keep you laughing free and e…
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In this episode, we dive into the world of ad account optimization and organization. We talk with Tom Broschinsky, one of our ad buyers, who shares invaluable insights on the importance of a quality account structure and keeping it simple. Discover how a well-structured account can enhance targeting, provide a clear overview of your campaigns, and …
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Hear Brett talk about in this shorter episode tips and tricks for dealing with comments on a video ad release! Make sure to comment whether you like the new format or not!! HarmonBrothers.comHarmon Brothers
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In today’s episode, it’s true, iOS 14.5 privacy changes left adbuyers feeling like it was the dark ages. But data driven decisions are still possible, you just have to work a little harder. Here’s how our top notch adbuyer uses different metrics to test different marketing strategies.Don’t forget to like, subscribe, and share. Episodes published ev…
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