Partnering for Success through Co-opetition

Zinnov Podcast - Business Resilience series

Unlike the past, where companies fiercely competed and guarded their secrets, today, there’s a rising understanding of how working together with competitors can be beneficial.
This is where coopetition comes in – a business strategy where companies collaborate with their competitors on certain projects or initiatives while simultaneously competing in other aspects of their business. Companies are realizing that in the face of rapid technological advancements, intricate global supply chains, and complex consumer demands, coopetition offers a pragmatic approach to navigating challenges.

In this insightful episode of the Zinnov Podcast, Ethel Garcia, Head of Global New Customer Acquisition Partner Strategy at Amazon Web Services shares her perspective with Rajat Kohli, Partner, Zinnov, on the delicate balance between competition and collaboration, the vital role of ISVs (Independent Software Vendors), and the evolution of the partner ecosystem among hyperscalers.

Discover strategies for hyperscalers to differentiate among peers and sustain engagement with new-age ISVs, along with insights into the channel ecosystem’s growth. Tune in to listen to Ethel share her expertise on navigating the complexities of partnerships and ensuring a superior customer experience.

TIMESTAMPS
01:54 Ethel's journey
03:54 How can companies balance co-opetition, and innovation?
07:19 How to sustain engagement with ISVs
13:43 Are ISVs part of tri-party partnerships?
15:58 What are the complexities of the channel ecosystem?
21:03 What kind of innovation do you see in the coming years?
24:43 What are the 2 things that will excite you about 2024?