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4: Why I Guarantee Bookings (& Why That's Controversial)
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Вміст надано Christina Lenkowski. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Christina Lenkowski або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
I have worked in the PR and publicity world for over 15 years and I know how clients want concrete answers to things we don’t always have control over - ROI and conversion, for example. This is the reason why most agencies don’t give guarantees to their clients.
But when I started my own business I was determined to give my clients some sort of solid guarantee - even if it went against the typical PR “rules.” Why? Because as a small business owner myself, I know it’s hard to invest so much money in publicity without even knowing what results you’re going to see on the other end.
But here’s the thing - publicity can be guaranteed and I can attest to this with the work we have done (and are currently doing).
So if you’d want to learn what guarantees I offer to clients, the important things you need to think about when looking for a publicity agency and how you can find the best agency to cater to your business’ needs, listen in on this episode today.
[01:16] Why I don’t agree with PR pros not guaranteeing the number of placements to clients.
[04:00] My thoughts on how publicity should be done. Don’t know what publicity is? Check Episode 2 out to learn more.
[05:10] Making the controversial decision of guaranteeing the number of placements for my clients.
[06:16] Publicity isn’t something immediate and fast.
[07:18] The guarantee we give on the two packages we offer for our Podcast Pitch Broker service.
[10:26] What to think about before hiring a publicity or PR agency.
Connect with Christina:
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