E41: What Vietnamese foodies want from restaurant brands

You Don't Know Vietnam

If anyone knows about Vietnam's foodies it's Dao Chi Anh, the Director of Corporate Brand & Marketing at Golden Gate Restaurant Group. In her role, Chi Anh is across a massive 500 restaurants from 50 brands, from hotpot concepts such as Manwah to BBQ joints like Go Gi, plus steak houses, western restaurants and Vietnamese outlets, too. Today, Chi Anh tells me about her 14-year F&B journey in Vietnam, from a food blogger and entrepreneur and her recent return to the world of corporate. She explores the trends in Vietnam's F&B scene right now, how restaurant brands are adapting, and what makes Vietnam's foodies unique. She also unpacks what really happened at The Kafe (her pioneering restaurant group that fell apart almost as quickly as it shot to fame) and shares key learnings for global brands coming to Vietnam to do business.

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This podcast is brought to you by We Create Content, the content marketing agency that builds audiences for global brands in Vietnam.
A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.
You can follow our host, Ian Paynton, on LinkedIn.