90. Designing for Hero Mode: Why AR-Driven Brands Outlast the Rest

אינטליגנציה מִשְׂחָקִית™ בעידן הבינה המלאכותית

Hi, I'm Dr. Elhanan Gazit, Welcome to The Gameful Intelligence in the AI Era for Business Growth and Personal Happiness Podcast. In this episode, with my AI co-hosts Daphne and Marshal, we dive into Nike’s groundbreaking “Victory Mode” campaign and unpack how it reshaped youth identity, loyalty, and spatial play on a city-wide scale. Here’s what you’ll learn: (1) How the HARBE model transforms AR from a novelty into a sustainable loyalty engine, (2) Why today’s brand equity lives in emotional flow, not product specs, (3) How spatial computing and gameful design turned Nike’s campaign into a cultural movement. (4) Which components of Gameful Intelligence drive the most immersive brand strategies?, (5) Why smart teams are shifting from ROI to Return on Engagement (ROE)

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* This episode is based on Dr. El-Hanan Gazit's upcoming book: 'Gameful Intelligence: The Secrets of Business Growth and Personal Happiness in the AI Era' (working title, in progress).

Read: Lambrecht, A., Baumgarth, C., & Henseler, J. (2025). Holistic augmented reality brand equity (HARBE) model: building customer-based brand equity through augmented reality. Journal of Brand Management, 1-17. https://doi.org/10.1057/s41262-025-00381-4

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