Jordan Dugger on Overcoming Addiction, Entrepreneurship, and Building Impactful Brands

YES, BRAND with Hersh Rephun

Jordan Dugger is a former opioid addict, turned 8-figure serial fitness entrepreneur, real estate + angel investor, and physique + human optimization nerd. Alongside his wife, Erin, they founded two 7-figure online coaching businesses that have generated more than $27m in total sales since 2018. Jordan’s journey to success has been nothing short of remarkable. He was born in a small town in rural Ohio, in a broken home that relied on government assistance to feed him and his two siblings. After overcoming a serious pain pill addiction and a long history of mental health battles,, he completely transformed himself first as a physique competitor and later as an online fitness coach. In 2018, he and his wife founded T4E Systems, an online functional health coaching company that generated over $3.5m and helped over 5,000 clients worldwide.

Erin and Jordan later founded Impact Fitness Coaching Academy in 2018, which Helps Health and fitness Professionals Create Profitable, full-time Businesses in Service of Others.

After the birth of their son Jaxson, they knew they needed to free up more time to spend with family, so they sold T4E Systems, making them one of the only online health coaching companies in the industry to exit successfully.

IFCA has grown to be the biggest online business mentorship company for health, fitness, and nutrition coaches worldwide.

After helping over 3,600 coaches, hiring over 50 team members, and generating over $27 million in revenue, he has learned something about building companies, particularly alongside his significant other.

(0:00) Introduction to Jordan Dugger and podcast (0:28) Sponsor: Introduction of sponsors (2:02) Jordan Dugger's background and overcoming addiction (6:26) Jordan's pivot to entrepreneurship (8:14) Influence of family on Jordan's business ventures (10:00) The excitement of entrepreneurship (13:22) Selling T4E Systems and business evolution (18:01) Personal brand vs. corporate brand transition (19:17) Developing unique methods in service industries (20:28) Managing T4E Systems and Impact Fitness Coaching Academy (21:03) Branding and marketing for Impact Fitness Coaching Academy (24:17) Importance of monthly webinars in marketing (24:38) In-person events as a business strategy component (28:57) Assessing event purposes and results (31:26) Link between emotional maturity and business success (34:36) Entrepreneurial advice for the younger generation