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28. Brutally Honest Reflections [And Controversies] From Black Hat
Manage episode 386086798 series 3413573
In this episode of WTFDIJR, Chris and Dani are uncovering:
The struggles of balancing professional and personal life, especially as parents, to the complexities and logistics of attending tech conferences like DEFCON and Black Hat. They also scrutinize marketing approaches, such as fear-based selling and incentivizing conversations with gift cards, discussing how these tactics can be perceived as insincere or even unethical.’
Key Takeaways:
- Challenges of Tech Conferences: Chris and Dani discuss the logistical nightmares and the importance of planning and coordination in attending multiple conferences like DEFCON, Black Hat, and others.
- Critique of Sales Tactics: The episode critiques certain sales tactics, such as using fear as a motivator (referencing a specific outreach email) and offering financial incentives for meetings, analyzing why these might be counterproductive.
- Importance of Authentic Connections: Dani and Chris underscore the value of genuine connections and understanding the needs and contexts of potential clients, rather than relying on generic or aggressive sales techniques.
- Reflections on Industry Practices: There's a broader reflection on the state of tech sales and marketing, urging professionals to consider more ethical and effective ways of communication and outreach.
Subscribe to our email list to get notified when a new episode drops: https://wtfdidijustread.com/
Victim of a crappy marketing or sales message?
Quickly and easily submit an ineffective email, social media post, website landing page, event message, or digital ad to 📧 dani@wtfdidijustread.com. We will provide an alternative and better approach live on the show.
48 епізодів
Manage episode 386086798 series 3413573
In this episode of WTFDIJR, Chris and Dani are uncovering:
The struggles of balancing professional and personal life, especially as parents, to the complexities and logistics of attending tech conferences like DEFCON and Black Hat. They also scrutinize marketing approaches, such as fear-based selling and incentivizing conversations with gift cards, discussing how these tactics can be perceived as insincere or even unethical.’
Key Takeaways:
- Challenges of Tech Conferences: Chris and Dani discuss the logistical nightmares and the importance of planning and coordination in attending multiple conferences like DEFCON, Black Hat, and others.
- Critique of Sales Tactics: The episode critiques certain sales tactics, such as using fear as a motivator (referencing a specific outreach email) and offering financial incentives for meetings, analyzing why these might be counterproductive.
- Importance of Authentic Connections: Dani and Chris underscore the value of genuine connections and understanding the needs and contexts of potential clients, rather than relying on generic or aggressive sales techniques.
- Reflections on Industry Practices: There's a broader reflection on the state of tech sales and marketing, urging professionals to consider more ethical and effective ways of communication and outreach.
Subscribe to our email list to get notified when a new episode drops: https://wtfdidijustread.com/
Victim of a crappy marketing or sales message?
Quickly and easily submit an ineffective email, social media post, website landing page, event message, or digital ad to 📧 dani@wtfdidijustread.com. We will provide an alternative and better approach live on the show.
48 епізодів
Усі епізоди
×1 47. We Should Celebrate the Worst in Cybersecurity Sales and Marketing! [Hold Our Beers.] 1:01:03
1 46. When Vendor Gift Unboxing Goes Wrong, Do This + Embracing Cultures 1:02:27
1 45. Unsolicited (And Empty) Gifts, Environmental Waste, Lack of Personalization, and It’s Brand Impact 1:00:34
1 44. The Top 16(ish) Outreach Methods That Piss Off Security Pros 1:01:14
1 43. Industry Pessimism, Skepticism, Finger Pointing, and Blame Games 1:00:45
1 42. Auto-Dialers, Fake LinkedIn Aliases, And Snowflakes 1:03:42
1 40. We’ll Stop The People With The Hoodies (But Your Ass Is Owned If You Sign This Contract) 1:00:26
1 38. Pitch On The Pod + Fortresses of Security in Rapidly Evolving Threat Landscapes 1:01:06
1 25. Emotional Drivers, Stressors, Worries, and Fears In And Out of Work 1:01:46
1 24. My Leadership Really Wants To Talk To You You -> Alien Conspiracy Theory 1:00:25
1 17. Forgive The Intrusion But I Didn’t Even Do The Bloody Research On You 1:04:17
1 9. The “Out of the Box” Preemptive Bribe for a Meeting + CISO AMA 1:06:06
1 8. The Calendar Bomb and Acronym Hell + CISO AMA 1:00:27
1 6. The 1st LIVE Session of WTF Did I Just Read? + CISO AMA 1:00:56
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