Stop taking content work personally (Deiadora Blanche)

Writers of Silicon Valley

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Having trouble letting go? Deiadora Blanche (Airbnb, Coursera) can help.

In this episode, we dive deep into the idea of ego detachment — letting go of personal attachment to the work we do. Deiadora shares her journey from business consulting to content strategy, and how she’s learned to balance personal growth with professional success.

We also chat about thinking like a CEO, even when you’re not in leadership, and how content professionals can create their own success by setting metrics and driving results. Plus, Deiadora shares some incredible insights about AI content strategy — why we need to engage with it, not fear it.

If you’re curious about how to stay grounded in your work, navigate high-pressure environments, or just want to hear some practical advice on building a successful content strategy career, this episode is a must-listen.

What we talked about:

• Deiadora’s path from business consulting to content design
• Why detaching from your ego can make you a better content designer
• How to set metrics for your team and think like a CEO
• Using mindfulness to step back and make better decisions
• How content professionals can lead without a formal title
• Practical tips for using AI in content strategy
• Why letting go of attachment to outcomes helps you succeed

Notable quotes:

• “Stop being so attached to the work—it's not about you. It’s about what the user needs.”
• “When you step away and detach from the ego, you can make better decisions.”
• “Thinking like a CEO is essential, even when you’re an individual contributor. Own the work, don’t wait for direction.”

Where to find Deiadora:

• Deadorable Life
• The Quantum CEO Podcast
• LinkedIn

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