Ep 97: Offering Pre-Orders as a Self-Published Author
Manage episode 434167463 series 3585473
Click Here to ask your book writing and publishing questions!
Until somewhat recently, streamlined pre-orders were only possible for traditionally published authors. Now, indie authors can also benefit from pre-orders as well, helping them with:
Building Excitement and Engagement: Pre-orders allow authors to generate buzz and excitement around their upcoming book, encouraging readers to take action before the release date.
Community Building: Offering pre-orders helps authors build and nurture a community by gathering email addresses and establishing a direct connection with readers, which can lead to quicker reviews and word-of-mouth promotion.
Data Collection: Through pre-orders, authors can collect valuable reader data (like email addresses) that is otherwise inaccessible when books are sold through platforms like Amazon. This data allows authors to maintain a relationship with their readers post-purchase and make future marketing efforts more effective.
This episode of Write the Damn Book Already discusses not only the benefits and considerations of offering books for pre-order but also the potential hiccups (and how to avoid them!) such as unexpected costs due to Amazon's handling of pre-orders through IngramSpark.
RESOURCES MENTIONED
Publish the Damn Book Already self-publishing course - 25% off with code AUTHOR25
Jane Friedman's Hot Sheet bestseller list
Pre-Order Packages workshop with Mary Belle
Follow Mary Belle on Instagram: @mary.belle.books
Jenn Hanson-dePaula's website (author marketing/PR)
Follow Jenn Hanson-dePaula on Instagram: @mixtusmedia
MOCKUP SHOTS DEAL
I've used MockUp shots for years to create attention-grabbing images great for social media.
It usually costs $207, but they're offering a 60% discount on lifetime access with lifetime updates. It's a great way to get an unheard-of price on a product that will make you money and that you will end up using all the time.
Click Here for 60% off >>
Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.
Available wherever podcasts are available:
Apple Podcasts
Spotify
YouTube
Let's Connect!
Instagram
Website
Email the show: elizabeth [at] elizabethlyons [dot] com
The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.
To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth
101 епізодів