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The Founders Edition: Spring Hickman - Punkies Playhouse (Part 1)
Manage episode 439402675 series 3567337
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Welcome back to worldie unboxed the Founders Edition! We’re thrilled to bring you another two-part episode this time featuring Spring Hickman, the founder of Punkies Playhouse. Spring has built a unique business around owning and licensing beloved retro toy brands like Fluppy Dogs and Hugga Bunch. In part one, we dive into Spring’s journey, exploring how she taps into nostalgia to connect with her audience, and the strategies she uses to build a strong community ahead of a product launch.
In part two, Aaron and I will break down the key takeaways from our conversation with Spring, discussing how her approach to building community and leveraging nostalgia can apply to our own journey at worldie. We’ll explore the parallels between her success with retro toys and our work in the footwear industry.
As always, stay connected with us by joining our community at worldiebrand.com and subscribing to the worldie YouTube channel for more insights and highlights.
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