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INTERVIEW: Todd Davis of LifeLock and The Power of a Bold PR Stunt
Manage episode 326144027 series 2907276
Вміст надано Melissa DiGianfilippo & Alexis Krisay, Melissa DiGianfilippo, and Alexis Krisay. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Melissa DiGianfilippo & Alexis Krisay, Melissa DiGianfilippo, and Alexis Krisay або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In 2007, Todd Davis the CEO of LifeLock decided to do something BIG to capture the attention of the millions of Americans he wanted to use his identify theft protection software. He shared his social security number with the world, because he was so confident in the strength of his product and the result was insane.
Join us as we chat with Todd Davis about the moment he decided to pull this stunt, what actually happened behind the scenes, how he handled finding out his business partner had lied about the brand's founding story, being hit with one of the biggest FTC fines in history and SO MUCH MORE.
Make sure you go back and listen to our very first episode where we cover this stunt in full detail so you have all the context.
For source materials, please visit www.willitstickpodcast.com.
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