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(ENCORE) Dos Equis & The Most Interesting Man in the World
Manage episode 342291563 series 2907276
Вміст надано Melissa DiGianfilippo & Alexis Krisay, Melissa DiGianfilippo, and Alexis Krisay. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Melissa DiGianfilippo & Alexis Krisay, Melissa DiGianfilippo, and Alexis Krisay або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In honor of being named the Best Marketing Podcast of 2022 by Adweek, we are replaying some of our fan-favorite episodes! What does a bad date and two frustrated 25-year old employees have to do with how Dos Equis' most iconic mascot was born? The Most Interesting Man in the World campaign by Dos Equis has a backstory you would never have imagined! It was essentially created out of spite and ended up being one of the most iconic and memorable ad campaigns, taking Dos Equis from an obscure Mexican beer with so-so regional sales to be one of the leading beers in the U.S.
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