Episode 60 -- Brook Bentley
Manage episode 453685457 series 3436805
Brook Bentley (2007-11) is an Account Director at KPS3, a marketing agency where she specializes in identifying digital marketing opportunities, leading client relationships, and driving strategic initiatives to deliver seamless collaboration and impactful marketing solutions.
In this week's podcast, Brook reflects on arriving at SDSU as an Undeclared Major, why she chose Journalism and Media Studies, favorite memories, and the curiosity that's guided her professional career.
Working in digital content and social media from the early years of it, she discusses different strategies that companies initially made and how those decisions are still felt today. Brook also details how KPS3 defines a successful campaign and how marketing was forever changed by the pandemic.
"Where Ya At?" is a podcast focused on the School of Journalism and Media Studies at San Diego State University. Each week, during the Fall and Spring semesters, host Josh Suchon (Class of 1996) interviews alumni to learn about their experiences as college students, entering the workforce, key steps in their professional development, advice they'd give to current students, and details about how they covered a specific story.
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