The Magic of Retailtainment - Where We Buy #313

Where We Buy: Retail Real Estate with James Cook

Вміст надано James Cook and Where We Buy. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією James Cook and Where We Buy або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

3M ago 36:36

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Andrew Lainsbury is a seasoned retail marketing consultant and professor from the University of Minnesota's Carlson School of Management. He explores the concept of "retailtainment," merging retail with entertainment to create multi-sensory experiences that captivate customers, with examples from brands like Disney and Lush. He discusses the transformation of retail spaces, the importance of cultural insights, and the quality of Japanese convenience stores. Andrew emphasizes authentic customer engagement, balancing brand storytelling with genuine service, and using creative imagination to enhance retail environments

James Cook is the Director of Retail Research in the Americas for JLL.

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Email: jamesd.cook@jll.com

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Read more retail research here: http://www.us.jll.com/retail

Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.

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#Business #Marketing #James Cook #Real Estate #Buy