How Malls Partner with Social Media Influencers - Where We Buy #271

Where We Buy: Retail Real Estate with James Cook

Вміст надано James Cook and Where We Buy. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією James Cook and Where We Buy або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

1+ y ago 46:14

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Content creator Nancy Bhasin, who posts as @basicbalance on Instagram, gives a behind-the-scenes peek into how she creates content in partnership with shopping centers in her area. Jen Augustyn, the CEO of ad agency The Dealy Group, talks about creating campaigns with influencers for her brick-and-mortar retail clients. Then, Ashlyn Booth of JLL talks about their "Happy Haulidays" campaign which includes local content from 50 influencers at 32 different North American shopping centers.

James Cook is the director of retail research in the Americas for JLL.

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#Business #Marketing #James Cook #Real Estate #Buy