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Prompt Jockeys: Not Your Grandpa's Billboard - How to Build a Real World Brand and Degenerate Marketing (Appearance on Prompt Jockeys Podcast)
Manage episode 393232258 series 3407000
Вміст надано Tim Rowe. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Tim Rowe або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode, OOH Insider Host Tim Rowe, appears on the Prompt Jockey podcast hosted by Joe DiRico. The Prompt Jockeys get the Insider's take on "What Is OOH?"and how born online brands and creators should start to think about attention in the real world.
[00:02:58] Brick and mortar mindset.
[00:06:28] Billboards and modern media.
[00:11:39] Exploitable value in billboards.
[00:14:24] Exposed Visitation Rate - How to Measure OOH Advertising
[00:16:40] Long-lasting impact of billboards.
[00:22:02] LifeLock's bold marketing strategy.
[00:25:36] RideshareTV - backseat tablet advertising.
[00:32:02] Young people deleting social media.
[00:37:02] Targeting for OOH.
[00:41:17] Out of Home and direct mail.
[00:44:00] App integration into screens.
[00:50:33] Video production and short clips.
[00:52:27] Content distribution strategies.
[00:55:53] Accountability and motivation.
[00:59:44] Changing marketing mix drives success.
Connect with Tim Rowe at https://www.linkedin.com/in/troweactual/
And learn more about Joe DiRico here https://www.theoohinsider.com/guests/joe-dirico/ or checkout the Prompt Jockeys podcast - https://www.promptjockeys.ai/
Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
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