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Jeromy Sonne teaches us about How DSPs Evolve and AI in AdTech
Manage episode 448624067 series 3407000
Вміст надано Tim Rowe. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Tim Rowe або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Summary
In this episode of Out of Home Insider, Tim interviews Jeromy Sonne, Founder of Daypart.ai, discussing the evolution of his career in advertising, the challenges of running a DSP, and the transformative role of AI in advertising. Jeromy shares insights on how Daypart.ai has pivoted to focus on B2B marketing and the importance of understanding customer needs in the advertising landscape. The conversation also delves into the practical applications of AI in media buying and the future of advertising strategies.
Takeaways
- AI can automate monotonous tasks, allowing marketers to focus on creativity and strategy.
- Holistic probabilistic attribution is key to understanding advertising effectiveness.
- AI can enhance user experience by streamlining data communication.
- Daypart.ai aims to bridge the gap in B2B advertising by unlocking new channels.
- The future of advertising will involve a blend of human creativity and AI efficiency.
Connect
Jeromy Sonne on Twitter
Jeromy Sonne on LinkedIn
Daypart.AI
Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
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