Grit, Growth, and Customer Insights: Kory Payne of Ujoin on Startup Success

What's the Startup?!

In this episode of “What’s the Startup?,” we sit down with Kory Payne, founder of Ujoin, to dive into the gritty realities of building a B2B SaaS company from the ground up. Kory shares his journey from humble beginnings to hitting major sales milestones and achieving product-market fit.

Throughout the conversation, Kory opens up about the challenges and sacrifices of startup life, the importance of listening to customers, and how customer feedback has been key to Ujoin's growth and innovation. He also discusses how staying true to your vision, while being flexible enough to pivot, is the secret to long-term success in the competitive world of SaaS.

Whether you’re an aspiring entrepreneur or an established founder looking for insight on scaling, this episode is packed with valuable lessons on grit, growth, and the power of customer insights.

Timestamps:

00:00 - Intro

02:30 - The origins of Ujoin

06:15 - Hitting a sales milestone and finding product-market fit

10:45 - Challenges of building a startup and staying committed

15:00 - The role of customer feedback in product innovation

18:20 - Building a team and a customer-centric company culture

22:30 - Advice for early-stage founders: grit, determination, and pivoting

25:45 - What’s next for Ujoin

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