Why Content Creation Drives Business Growth with Joe Killinger

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What does it take to thrive in the competitive world of commercial real estate while adapting to new technology and fostering meaningful relationships?

In this episode, Joe Killinger, a seasoned real estate professional with over 30 years of experience, shares his journey from humble beginnings in Nebraska to building successful businesses in commercial real estate. He discusses the power of education, the importance of trust, and how emerging technologies like AI are shaping the industry's future. This conversation is packed with practical advice for agents, brokers, and anyone looking to excel in a rapidly evolving market.

[00:01 - 07:26] Trust and Relationship Building

• Why trust is the cornerstone of long-term business success
• The art of balancing inbound and outbound lead generation
• Insights into creating content that drives client engagement

[07:27 - 14:34] Joe's Journey: From Farm Life to Real Estate Icon

• Early life lessons from working on a Nebraska farm
• The role of mentors in shaping a career in commercial real estate
• Transitioning from residential to commercial real estate

[14:35 - 21:55] The Power of Education and Technology

• How Joe integrates teaching into his company culture
• AI tools and their potential to transform real estate operations
• Leveraging diverse perspectives from younger broker

[21:56 - 28:49] Building a Strong Team and Culture

• Developing a rigorous training program for new agents
• Balancing traditional methods with modern tools
• Reducing turnover by investing in agent growth and support

[28:50 - 35:20] Scaling Success with Affiliate Networks

• Joe’s approach to creating the Commercial Real Estate Affiliate Network
• Building trust and collaboration with vetted brokers nationwide
• Using affiliate networks to compete with larger firms

Connect with Joe:

Instagram: https://www.instagram.com/joekillinger/

YouTube: https://www.youtube.com/@JoeKillinger

X: https://x.com/JoeKillinger

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Tweetable Quotes:

"If I connect with you today, I’m not doing business with you today. I’m building trust, and that takes time." - Joe Killinger

"You’re a marketing company first and foremost—if no one

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