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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Ceasefire agreement holds for a second week after Hamas and Israel swap
Manage episode 463276974 series 3231863
Вміст надано Weekend Edition Sunday. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Weekend Edition Sunday або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Hamas releases four female Israeli soldiers and Israel releases 200 Palestinian prisoners, as the ceasefire agreement brokered by the U.S., Egypt and Qatar holds into its second week.
…
continue reading
504 епізодів
Manage episode 463276974 series 3231863
Вміст надано Weekend Edition Sunday. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Weekend Edition Sunday або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Hamas releases four female Israeli soldiers and Israel releases 200 Palestinian prisoners, as the ceasefire agreement brokered by the U.S., Egypt and Qatar holds into its second week.
…
continue reading
504 епізодів
همه قسمت ها
×Secretary of State Marco Rubio is in Israel for talks with Prime Minister Netanyahu amid questions over Gaza's future.
The Trump administration's funding freezes have brought pro-democracy organizations created by Congress to a standstill.
After a chaotic trade deadline involving some of the league's biggest stars, the NBA looks different than it did two weeks ago. The Athletic's Dave DuFour talks to NPR's Ayesha Rascoe.
"Micro dramas" became a billion-dollar industry in China during the pandemic. Now, they are becoming popular in the U.S., too.
As the Trump administration pushes the boundaries of executive authority, some state governors are pushing back.
NPR's Ayesha Rascoe talks with Gigi Reece, Nora Cheng, and Penelope Lowenstein. They formed the band Horsegirl after meeting in the School of Rock. Their new album is "Phonetics On and On."
NPR's Ayesha Rascoe talks with director Christopher Andrews about his new thriller, set in rural Ireland, "Bring Them Down."
Students at Lewis & Clark College in Oregon are trying to bring more attention to one of the world's smaller and often overlooked plants with this year's seventh annual Moss Appreciation Week. (This story first aired on Morning Edition on February 14, 2025.)
NPR's Ayesha Rascoe asks University of Virginia law professor Saikrishna Prakash what happens if the president flouts court orders. Prakash clerked for Assoc. Justice Clarence Thomas.
In Mexico, a country that loves a rags-to-riches story, a street sweeper with a golden voice has suddenly become a pop sensation.
NPR's Ayesha Rascoe plays the puzzle with Weekend Edition Puzzlemaster Will Shortz and WUSF listener Wendy Belkin of Clearwater, Fla.
Correspondents in Kyiv, Mumbai, Johannesburg, and Mexico City give examples of the effects of the Trump administration's gutting of the U.S. Agency for International Development.
The cancellation of a minimum exception for inspections and tariffs on shipments from China threatens some online shipping giants like Shein and Temu.
For nearly a month, Minnesota House Democrats boycotted the state capitol while Republicans ran what some called a "shadow government." Now lawmakers have struck a deal.
President Trump is teasing new moves in international trade this week, while Elon Musk is trying to continue his blitz through federal agencies.
NPR's Ayesha Rascoe asks Alison Green, author of the "Ask a Manager" blog, what questions she's been getting from federal workers amid all the uncertainty caused by the Trump administration.
Promising violinists can get their hands on a Stradivarius and other 18th century instruments through a lending program out of Chicago.
NPR's Ayesha Rascoe talks with economist Mary Lovely of the Peterson Institute about trade deficits and the role they play in international trade.
The Trump administration's approach to federal aid programs, especially refugee resettlement, appears to be challenging the approach of faith-based groups to caring for "the stranger."
NPR's Ayesha Rascoe speaks to author Krystelle Bamford about her new novel, "Idle Grounds," which tells the story of young cousins facing grownup truths.
As President Trump announces tariffs on Canada, Mexico and China on Saturday night, we look at how those countries might respond.
People displaced by the LA wildfires found themselves needing help with basic health care — like getting medications lost in the fires. In El Monte, a pop-up health event provided some assistance.
Ukrainian soldiers have been saying for weeks that North Korean troops have been fighting alongside Russians. But it looks like those troops might be pulling back now.
A deadly stampede at a Hindu festival in India is causing many to wonder how to effectively manage massive events.
NPR's Ayesha Rascoe speaks with Georgetown Law professor Stephen Vladeck about the constitutional issues raised by the Trump administration's efforts to pause federal loans and grants last week.
The 67th annual Grammy Awards take place Sunday evening, featuring performances by a new generation of pop stars, and a somber tone in light of the recent Los Angeles wildfires.
We're over a month into winter, and many people are trying to chase the winter blahs away. We have some suggestions from our 2-person NPR Cozy Culture Crew.
Virginia Feito gets inside the twisted, bloodthirsty, and often comical head of a killer-posing-as-a-governess in the new book "Victorian Psycho."
President Trump followed through on his threat to impose steep new tariffs on imports from Mexico, Canada, and China. But he pushed back the effective date until Tuesday.
We look at a chaotic week in politics, with the Trump administration attempting a federal funding freeze and a buyout for two million federal workers.
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