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Вміст надано Stig Brodersen and The Investor's Podcast Network. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Stig Brodersen and The Investor's Podcast Network або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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TIP643: The Luxury Strategy w/ Christian Billinger

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Manage episode 428439643 series 1394353
Вміст надано Stig Brodersen and The Investor's Podcast Network. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Stig Brodersen and The Investor's Podcast Network або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

On today’s episode, Clay is joined by Christian Billinger to discuss The Luxury Strategy by Kapferer and Bastien. Over the past 20 years, some of the best performing companies in the stock market have come from the luxury sector. For example Hermes and LVMH, which are both companies based out of France, have compounded at 21% and 16% respectively.

Christian is chairman of Billinger Förvaltnings AB, which invests in publicly listed equities. The firm seeks to generate attractive long-term total returns in real terms without employing financial leverage. Christian previously covered European equities for Cheyne Capital, Gartmore, and GAM in London.

IN THIS EPISODE YOU’LL LEARN:

00:00 - Intro

04:12 - The definition of luxury.

04:12 - How luxury companies create their own demand.

08:47 - What products are most prevalent in the luxury industry.

10:28 - The primary differences between a premium and a luxury product.

19:26 - What the non-return effect is, and how it can make luxury companies more resilient.

26:09 - An overview of Kapferer’s anti-laws of marketing.

30:39 - Why luxury companies seek to keep non-enthusiasts out of their ecosystem.

36:46 - How higher prices can lead to higher demand from consumers in the luxury space.

40:36 - How luxury brands approach e-commerce & pricing.

57:23 - How to think about the valuation of luxury companies.

01:03:28 - How luxury brands tend to perform during a recession.

And so much more!

Disclaimer: Slight discrepancies in the timestamps may occur due to podcast platform differences.

BOOKS AND RESOURCES


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Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm

Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm

Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm

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  continue reading

953 епізодів

Artwork
iconПоширити
 
Manage episode 428439643 series 1394353
Вміст надано Stig Brodersen and The Investor's Podcast Network. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Stig Brodersen and The Investor's Podcast Network або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

On today’s episode, Clay is joined by Christian Billinger to discuss The Luxury Strategy by Kapferer and Bastien. Over the past 20 years, some of the best performing companies in the stock market have come from the luxury sector. For example Hermes and LVMH, which are both companies based out of France, have compounded at 21% and 16% respectively.

Christian is chairman of Billinger Förvaltnings AB, which invests in publicly listed equities. The firm seeks to generate attractive long-term total returns in real terms without employing financial leverage. Christian previously covered European equities for Cheyne Capital, Gartmore, and GAM in London.

IN THIS EPISODE YOU’LL LEARN:

00:00 - Intro

04:12 - The definition of luxury.

04:12 - How luxury companies create their own demand.

08:47 - What products are most prevalent in the luxury industry.

10:28 - The primary differences between a premium and a luxury product.

19:26 - What the non-return effect is, and how it can make luxury companies more resilient.

26:09 - An overview of Kapferer’s anti-laws of marketing.

30:39 - Why luxury companies seek to keep non-enthusiasts out of their ecosystem.

36:46 - How higher prices can lead to higher demand from consumers in the luxury space.

40:36 - How luxury brands approach e-commerce & pricing.

57:23 - How to think about the valuation of luxury companies.

01:03:28 - How luxury brands tend to perform during a recession.

And so much more!

Disclaimer: Slight discrepancies in the timestamps may occur due to podcast platform differences.

BOOKS AND RESOURCES


NEW TO THE SHOW?

SPONSORS

Support our free podcast by supporting our sponsors:

HELP US OUT!

Help us reach new listeners by leaving us a rating and review on Apple Podcasts! It takes less than 30 seconds, and really helps our show grow, which allows us to bring on even better guests for you all! Thank you – we really appreciate it!

Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm

Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm

Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm

Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm

Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm

Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm

Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm

Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm

Learn more about your ad choices. Visit megaphone.fm/adchoices

Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm

  continue reading

953 епізодів

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