999: TRANSFORMING DESIGN and branding through real-world experiences w/ Mikelle Morrison & Nick Longo

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What happens when a toy industry veteran and a consultative designer come together to discuss their decade-long podcast journey? Join us as Mikelle Morrison, owner and lead designer at MKM Design, and Nick Longo, founder of a branding agency specializing in food and beverage, share how they've evolved their careers and navigated the unique challenges of the design and branding world. Their transition from taking on every project to becoming industry experts will provide invaluable insights for both aspiring and seasoned entrepreneurs.
This episode is a treasure trove of practical strategies for mastering the digital media design process. From the initial discovery phase to user experience analysis, Mikelle and Nick reveal the secrets behind their success. Learn how to focus on user needs and business objectives, guide clients toward the most effective solutions, and understand the diverse target audiences, including generational differences in internet usage. Their stories of client collaboration and the evolution of their professional expertise will inspire you to refine your approach to design and client relations.
Finally, we take a deep look into building a personal brand and how it goes beyond just visuals. By comparing the experiences of influencers like Tony Robbins and Gary Vee, we uncover the balance between personal touch and brand resonance. Explore the concept of brand archetypes and how brands like Jeep forge strong emotional connections with their audiences. We also tackle the impact of AI on the creative industry, ethical considerations, and the evolving role of creative professionals. This episode is packed with insights and reflections, making it a must-listen for anyone passionate about design, branding, and entrepreneurship.
ABOUT MIKELLE & NICK

Known for her commitment to transparent communication and creative collaboration, Mikelle Morrison is the instigator of MKM Design strategic insight. Whether the sole designer on a project, leading a team as creative director, or reporting to a marketing management—she’s dedicated to the freshest, cleanest style to convey visuals that attract various audiences. Mikelle is a dedicated mom and wife raising a boy and girl active in athletics in the heart of Gig Harbor.

Nick Longo is the branding enthusiast behind Longo Designs, known for storytelling in design with a focus on the food and beverage industry. As a design professor and podcast host, Nick shares his expertise and creativity, while his portfolio boasts over 150 internationally renowned projects.

LINKS & RESOURCES

• Visit Longo Designs’ Website
• Follow Longo Designs on Instagram
• Visit MKM Design Co’s Website
• Listen to The Deeply Graphic Designcast (DGDC) on Apple Podcasts
• Listen to The Deeply Graphic Designcast (DGDC) on Spotify
• Connect with Mikelle on LinkedIn
• Connect with Nick on LinkedIn

Розділи

1. Entrepreneurship and Design Impact (00:00:00)

2. Design Process and Client Collaboration (00:08:50)

3. Building a Personal Brand With Impact (00:17:39)

4. Building Brand Loyalty Through Lifestyle (00:22:55)

5. Navigating AI's Impact on Creativity (00:33:37)

6. Entrepreneurial Realness and Practical Tips (00:43:18)

7. Podcast Guest Appreciation and Engagement (00:49:12)