062 | The Marketing Playbook: Clear, Concise, and Client-Centered Strategies with Jenny Cross

Vital Strategies

What’s the secret to building a cohesive marketing strategy that truly works for your business? On this episode of the Vital Wealth Strategies Podcast, host Patrick Lonergan kicks off 2025 with a deep dive into marketing strategies for business owners looking to drive more revenue into their business. Patrick is joined by Jenny Cross, Founder and CEO of TwoTone Creative, a full-service marketing firm built on the principles of servant leadership and client-centered solutions. With a wealth of experience and actionable advice, Jenny shares her journey of growing her business, overcoming challenges, and helping others by answering their customers' questions with clear, effective marketing strategies.

In this conversation, Jenny and Patrick explore how business owners can connect the moving parts of their marketing efforts into one seamless approach. They discuss creating a strong company culture, using tools like the Entrepreneur Operating System (EOS) model to track KPIs, and the importance of transparency in marketing. Whether you're looking to refine your brand’s messaging, better understand your clients’ needs, or measure success effectively, this episode is packed with insights to help you take your business to the next level. Don’t miss Jenny’s tips on standing out in today’s crowded market and building a marketing strategy that drives real results.

Key Takeaways:

• The importance of thinking about your client’s needs first through servant leadership.

• How to connect all your marketing efforts into a cohesive strategy.

• Why being clear and concise is essential for effective storytelling.

• The role of transparency in building trust with your clients.

• Leveraging the EOS model to track KPIs and measure success.

• Building a strong company culture that supports your business goals.

• Tips for standing out in a competitive marketplace.

Episode Resources:

Building a Story Brand by Donald Miller

They Ask, You Answer by Marcus Sheridan

Find Out More About Jenny:

TwoTone Creative

Resources:

Visit www.vitalstrategies.com to download FREE resources

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Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/

Credits:

Sponsored by Vital Wealth

Music by Cephas

Audio, video, and show notes produced by Two Tone Creative

Research and copywriting by Victoria O'Brien