It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
Вміст надано Vietcetera. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Vietcetera або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Why is Unilever the “insights engine” in FMCG Marketing? - Mai Ngọc Nhân - VN Category Lead, Unilever- S5#3
Manage episode 411423656 series 2866980
Вміст надано Vietcetera. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Vietcetera або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Coming to this week's Vietnam Innovators podcast, we welcome Mr. Mai Ngoc Nhan to the studio. He is currently Skin Cleansing Vietnam Lead & SEA Development Lead of Unilever. As the youngest category leader at Unilever, he is responsible for business strategy and growth with Vietnamese-familiar brands such as Lifebuoy, Hazeline, Dove, and more.
On the Vietnam Innovators podcast, Mr. Mai Ngoc Nhan shares interesting stories about the B2C marketing industry in general and FMCG marketing in particular. In addition to his business endeavors, he has also made a significant impact in developing talented individuals within Unilever.
In this week's episode, let’s tune in and hear from Jasmine the marketing stories behind Unilever’s breakthroughs.
Listen to this episode on YouTube
And explore many amazing articles at the website vietcetera.com.
Feel free to leave any questions or invitations for business cooperation at team@vietcetera.com
179 епізодів
Поширити
Manage episode 411423656 series 2866980
Вміст надано Vietcetera. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Vietcetera або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Coming to this week's Vietnam Innovators podcast, we welcome Mr. Mai Ngoc Nhan to the studio. He is currently Skin Cleansing Vietnam Lead & SEA Development Lead of Unilever. As the youngest category leader at Unilever, he is responsible for business strategy and growth with Vietnamese-familiar brands such as Lifebuoy, Hazeline, Dove, and more.
On the Vietnam Innovators podcast, Mr. Mai Ngoc Nhan shares interesting stories about the B2C marketing industry in general and FMCG marketing in particular. In addition to his business endeavors, he has also made a significant impact in developing talented individuals within Unilever.
In this week's episode, let’s tune in and hear from Jasmine the marketing stories behind Unilever’s breakthroughs.
Listen to this episode on YouTube
And explore many amazing articles at the website vietcetera.com.
Feel free to leave any questions or invitations for business cooperation at team@vietcetera.com
179 епізодів
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Схожі до Vietnam Innovators
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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