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48: #48 Justin Sampson, Barb
Manage episode 439386952 series 2971530
Вміст надано VideoWeek. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією VideoWeek або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Justin Sampson, CEO at Barb, the UK measurement JIC for TV advertising.
Sampson discusses:
- How Barb operates, including how measurement panels are created
- The evolution of panel-based measurement
- Solving the problem of zero-rated spots
- What is ‘fit for TV’ in an age of high-quality user-generated content
- Barb’s relationship with Origin, a measurement product created by ISBA
- The challenges of companies "marking their own homework" when it comes to measurement
Sampson discusses:
- How Barb operates, including how measurement panels are created
- The evolution of panel-based measurement
- Solving the problem of zero-rated spots
- What is ‘fit for TV’ in an age of high-quality user-generated content
- Barb’s relationship with Origin, a measurement product created by ISBA
- The challenges of companies "marking their own homework" when it comes to measurement
48 епізодів
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