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#86 - Why October's Prime Event Could Change Your Q4 Sales Strategy
Manage episode 505185968 series 3566824
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Q4 selling season is approaching fast, and savvy Amazon sellers are already mapping their strategy for the cascade of shopping events ahead. In our latest episode, we dive deep into what you need to know about Prime Big Deal Days, the October sales event that kicks off the holiday shopping season.
While speculation swirls about whether this October event will span the traditional two days or extend to four like July's Prime Day, one thing is certain: preparation time is running short. Our panel of experts confirms that inventory should already be en route to Amazon's fulfillment centers, and promotional planning should be complete. For those who've fallen behind, we offer actionable last-minute optimization strategies that won't disrupt your listing's search ranking.
This October marks the first Prime promotional period featuring Amazon's restructured fee system, with coupon costs jumping from a flat 60 cents to a 2.5% commission and lightning deal fees potentially reaching $1,000. We break down the math on these promotions, helping you determine when they're worth the investment and when they're simply margin-killers. You'll learn which discount thresholds trigger additional Amazon placement benefits and how to leverage A+ Content comparison charts to boost average order value without additional promotional costs.
Looking beyond October, we explore the extended Black Friday/Cyber Monday period that now spans up to ten days, and Amazon's extended holiday return window that runs through January. Our experts share proven strategies to minimize costly returns by optimizing product details, addressing common customer questions, and analyzing Voice of Customer data. We also reveal how to use brand tailored promotions to recapture abandoned carts with higher-value offers after the main event ends.
Ready to maximize your Q4 sales while protecting your margins? Subscribe now for weekly insights that will keep you ahead of the competition during this critical selling season. Your future self will thank you when January's profit reports arrive!
Розділи
1. #86 - Why October's Prime Event Could Change Your Q4 Sales Strategy (00:00:00)
2. Speculating on Prime Big Deal Days (00:00:09)
3. Double Digit Sales Days Calendar (00:01:01)
4. What Sellers Should Have Done Already (00:03:10)
5. Dealing with Amazon's New Fee Structure (00:06:42)
6. Optimizing Your Store for Holiday Sales (00:15:12)
7. Post-Event Analysis and Black Friday Prep (00:21:05)
8. Mobile Shopping Experience and Customer Returns (00:28:09)
9. Off-Topic: Online Ordering Habits (00:33:58)
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