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2: Episode 2: Winning in the Attention Economy
Manage episode 321852144 series 3306738
Вміст надано UNpicking Digital Advertising with Unruly. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією UNpicking Digital Advertising with Unruly або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Attention is a necessary ingredient for effective advertising. The market for consumer attention (or “eyeballs”) has become so competitive that attention can be regarded as a currency. Hear from two renowned global experts about what actually is the attention economy, how it is measured and how will the buy and sell-side need to evolve to survive.
3 епізоди
Поширити
Manage episode 321852144 series 3306738
Вміст надано UNpicking Digital Advertising with Unruly. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією UNpicking Digital Advertising with Unruly або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Attention is a necessary ingredient for effective advertising. The market for consumer attention (or “eyeballs”) has become so competitive that attention can be regarded as a currency. Hear from two renowned global experts about what actually is the attention economy, how it is measured and how will the buy and sell-side need to evolve to survive.
3 епізоди
Усі епізоди
×
Ласкаво просимо до Player FM!
Player FM сканує Інтернет для отримання високоякісних подкастів, щоб ви могли насолоджуватися ними зараз. Це найкращий додаток для подкастів, який працює на Android, iPhone і веб-сторінці. Реєстрація для синхронізації підписок між пристроями.
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