Brain Food - A Blue Ocean Example
Manage episode 458169820 series 3522234
Takeaways
- The Big Bertha driver expanded the golfer market significantly.
- Understanding non-customers is crucial for market growth.
- Building customer confidence can lead to increased engagement.
- Innovative products can attract new users to a sport.
- Creating a welcoming environment encourages participation.
- Customer loyalty can be fostered through initial positive experiences.
- The journey from casual to serious user is important.
- Market expansion can benefit existing customer bases.
- Identifying barriers to entry helps in product development.
- Inclusivity in sports can lead to broader market appeal.
📖 Buy "Blue Ocean Strategy" by W. Chan Kim | Renee Mauborgne
Sponsors
🌱 S.E.E.D. Planning Group - https://www.seedpg.com/
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Chapter Markers:
00:00 - Introduction to Unleashing Leadership
01:00 - The Big Bertha Golf Club Example
03:58 - Expanding Market Reach and Customer Confidence
07:50 - Building Customer Loyalty and the Red Ocean Effect
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