BONUS - Why the Contract Club Price is Going Up

Unf*ck Your Biz With Braden

On today's bonus episode I'm sharing the why behind our decision to raise the price of the Contract Club, how you can get it before the price goes up, and, of course, I tell you all the revenue and profit numbers that went into this decision.

Join the Club: www.notavglaw.com/club (Price goes up Tuesday, December 3rd)

History of the Club

- Launched January 2022, originally called the Contract Vault. Prior to this I had a Contract Template Shop that wasn't very profitable and frankly, a pain in the ass.
- Did almost 1,000 sales in the first year
- 2023: Started our affiliate program
- 2023: Sold more passively and did about half as many sales as we did in 2022. $17,280 in revenue, averaging 48 sales/month (Compared to 80/month average for 2022)
- End of 2023: Released our Contract Bot, a $70 upsell to the Contract Club that generates your contract for you from our templates
- May 2024: Offered 100% affiliate commissions on Contract Club sales (meant we were losing money on processing fees). We had 248 sales and 30 Contract Bot sales.
- June: Contract Club price went up to $50, Contract Bot price went down to $50.
- June - early November 2024: Contract Club brought in $10,300, averaging 37 sales/month. Bot conversions went up from 10% to nearly 30%

Our 2024 projected Contract Club revenue (assuming we have ~200 Contract Club sales this month as part of our pre-price increase promotion plus 60 bot sales): $41,520

Year-to-Year Sales Breakdown:

2022: 964 sales, $28,940 revenue
2023: 576 sales, $17,280
2024: 741 sales, $41,520

Why Increase the Price?

I'm frequently asked why the price is so low (a flat $50 for all the contract templates you need) and the answer is because up until now we've been treating the Contract Club primarily as a lead generator. It brings us in the majority of our leads who bring us in additional revenue from higher ticket offers. I didn't get a lot of drop-off from the $30 to $50 so I figured we could up it some more since sometimes people tell us they didn't buy it because it was so low and it seemed too good to be true.
I got this idea from the Kajabi conference this year and the message hit me at the right time. The message I took away this year was "make the main thing the main thing and do less in business." It really resonated and to me, "less" means just really focusing on the things that are already working.

The price is going to become $200. I can justify a higher level of service to the Contract Club members, running more ads, divide our attention across less projects, and elsewhere, many people sell one singular contract template for $200 or more and you can get all your templates from us for $200 ($50 through December 3rd).

Love the Contract Club? Become an affiliate and get paid to refer the club at www.notavglaw.com/affiliate