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6 reasons it's hard to change people's beliefs (and what to do about it)
Manage episode 389270934 series 3447537
Вміст надано Martin Harvey. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Martin Harvey або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode, our host, Martin, dives into the world of cognitive biases that shape the beliefs of both health professionals and those seeking chiropractic care. As university-educated health professionals, we often pride ourselves on thinking 'correctly,' but the influence literature tells a different story – our thinking is inherently biased.
Martin explores a groundbreaking new paper that unveils the six key biases influencing our perceptions. Why is this crucial? Because if you aspire to broaden the reach and impact of chiropractic care, understanding and navigating these biases is paramount. The key lies in communicating effectively, aligning with the biases of both your patients and yourself.
Join Martin as he unravels the mysteries behind these biases and demonstrates how this newfound awareness can revolutionize the way we communicate the profound value of chiropractic. It's not just about delivering information; it's about connecting with individuals on a level that resonates with their unique cognitive framework.
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To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
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