Unpacking the Gaming Industry with Kickstarter: Matthew Toboroff

Uncomplicated Marketing

Matthew Toboroff's narrative serves as a poignant reminder that even while entrenched in the finance industry, one can successfully venture into uncharted territories, such as the gaming industry, with a combination of thorough research and unwavering determination. His journey showcases the transferrable skills and adaptable mindset required to thrive in diverse sectors. Just as he navigated the complexities of financial markets, Toboroff demonstrates how strategic planning and a deep understanding of consumer behavior can lead to success in the dynamic world of gaming.
In this episode, you will learn about:

• Matthew Toboroff and his partner Rudy's journey during the COVID-19 lockdowns, leading to the creation of Citizen Outbreak, a trivia game capturing pandemic moments.
• Their foray into the gaming industry, marked by determination, research, and leveraging existing relationships to bring their vision to fruition.
• The strategic use of Kickstarter as a launchpad, where they tapped into the engaged gaming community, utilized crowdfunding for both financial support and marketing, and set achievable funding targets to attract backers.
• The challenges encountered along their Kickstarter journey, including navigating platform terminology and educating potential backers, and how they overcome these obstacles through perseverance.
• Their post-Kickstarter strategy, involving a direct-to-consumer approach and strategic campaign tactics for continued success.

Matthew and Rudy's resilience and commitment to their vision have not only resulted in Citizen Outbreak becoming a time capsule of an extraordinary time but have also facilitated global conversation and connection among players. Their story exemplifies the power of perseverance and innovation in navigating unfamiliar terrain and achieving success.

You can purchase Citizen Outbreak here: https://citizenoutbreak.com/

Follow them on @citizenoutbreak