Ep 35: Storytelling for Business

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Podcast Rundown

• This week’s topic is ‘Storytelling for Business’
• Discusses why storytelling is important, how businesses can use stories to engage their audiences, and pitfalls to avoid.
• Shares an experiment on how stories can increase the perceived value of a product.

Segment 1: Why Do You Think Storytelling Is Important in Business?

• 00:02:19 - 00:03:14: Jen highlights the psychological importance of storytelling, mentioning Apple's success in this area.
• 00:03:14 - 00:04:43: Jay emphasizes that stories resonate with people, citing Nike and Jameson Whiskey as examples.
• 00:04:43 - 00:05:58: Sian stresses the necessity of a story for emotional connection and effective branding.
• 00:05:58 - 00:07:03: Judie mentions using Pixar's story spine in workshops.

Segment 2: What Do You Do To Help Your Clients Tell More Engaging Stories?

• 00:07:03 - 00:08:05: Jay focuses on the importance of a strong foundation and knowing the 'why'.
• 00:08:05 - 00:10:40: Jen talks about structuring clients' stories.
• 00:10:40 - 00:12:41: Sian encourages not to be too hard on oneself and considers podcasts as a storytelling medium.

Segment 3: Pitfalls/Things to Avoid When Telling Stories

• 00:12:41 - 00:13:29: Sian advises knowing your story before creating a brand.
• 00:13:29 - 00:15:33: Jen discusses the six-word story and how to structure stories effectively.
• 00:15:33 - 00:17:36: Jay emphasizes the need to capture the audience with a compelling story.
• 00:17:36 - 00:20:41: Panel discusses the importance of hooks in campaigns and how no story is truly unique.
• 00:20:41 - 00:22:35: Judie mentions TED Talks for storytelling advice and the significance of conflict in stories.
• 00:22:35 - 00:25:07: Jen and Judie discuss Tim Urban’s TED Talk and the synchronization effect of storytelling on the brain.
• 00:25:07 - 00:32:04: Jay and the panel talk about various media examples that illustrate effective storytelling.

Segment 4: Teach Me Something New

• 00:32:04 - 00:33:10: Judie talks about Derek Thompson's TED Talk on mixing familiar and new elements in storytelling.
• 00:33:10 - 00:34:23: Jay compares different movies with similar storylines and emphasizes research.
• 00:34:23 - 00:35:59: Jen discusses future-proofing a story and recommends the book "A Secret History of Brands".
• 00:35:59 - 00:35:59: Sian advises seeking help if you struggle with storytelling and the importance of trademarking.

Outro

• 00:35:59 - 00:37:57: Thank you for listening! Don't forget to like, subscribe, and share. See you next week!

Links/People Mentioned

• Apple
• Nike
• Jameson Whiskey
• Pixar
• The Vidacademy
• Vibes and Scribes
• TED Talks Podcasts
• Tim Urban TED Talk
• The Young Offenders
• Always Sunny in Philadelphia
• Welcome to Wrexham
• F1
• John Lewis
• Clarkson’s Farm
• Derek Thom