The Schell's Brewery Story

Two Guys & Beer

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Have you ever wanted to take a journey back in time and explore the roots of one of America's oldest breweries, the Shells brewery? Join us, Andy Beckstrom and Shawn Field, as we journey back to the 1860s and unfold the rich history of the Shells family, their undying commitment to beer-making, and their resilience through the highs and lows. Sit back as we uncork the tales of the brewery, the fascinating story behind the Shells Hobo Band, and the importance of the OctoberFest traditions.
We will take you back to the Dakota Conflict era and reveal the intriguing history of how the Shells brewery was spared. As we navigate through history, you'll hear the transformation stories of this family brewery during Prohibition and their ingenious ways to stay afloat. And if you've ever wondered about the Shells family's journey from being on the brink of closing their doors to becoming a competitive craft beer brand, stay tuned. Trust us; their story of survival and innovation will blow your mind.
But there's more. We will talk about the history of Schells beer, how it evolved over the years, and the story behind Shells brewery. Ever wondered about the rise in non-alcoholic beer sales or how a celebration of a royal marriage turned into a worldwide beer fest with record-breaking attendance? Well, we've got those stories lined up for you. So, grab your favorite beer and join us in this intoxicating journey of resilience, innovation, and the love of beer.

Розділи

1. The Schell's Brewery Story (00:00:00)

2. Diving Into Shells (00:00:12)

3. Shells Brewery (00:09:55)

4. Family Brewery History and Transition (00:16:04)

5. History and Traditions of Shells Beer (00:22:53)

6. Success of Shells Brewery and Acquisition (00:31:37)

7. History and Varieties of Octoberfest Beer (00:44:15)

8. Oktoberfest Attendance and Non-Alcoholic Beer (00:53:45)