The one about The Moth Storytelling Book, Zero Click Search, local online presence and “Knives Out” - TG90

Two Geeks and A Marketing Podcast

The one about The Moth Storytelling Book, Zero Click Search, local online presence and “Knives Out” - TG90

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:04:44 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:17:50 Content Spotlights

ROGER: How to Tell a Story - The definitive guide to telling an unforgettable story in any setting, drawing on twenty-five years of experience from the storytelling experts at The Moth. https://themoth.org/howtotellastoryuk

PASCAL: Zero Click Search: How Should Businesses Respond To It? By Marcus Tober, SVP Enterprise Solutions, Semrush for techradar.com

https://www.techradar.com/opinion/zero-click-search-how-should-businesses-respond-to-it

00:36:14 Marketing Tech and Apps 

ROGER: It’s all about making documents more interactive.

Do more with your documents: Use Turtl software to create beautiful digital documents, proven to increase reader engagement. https://turtl.co/

ThingLink is an award-winning technology solution for creating engaging, accessible & interactive media https://www.linkedin.com/company/thinglink/

PASCAL: It’s all about your local online presence

Google Business Profile – Ask For A Review https://support.google.com/business/answer/3474122?hl=en

Local Citation List by Bright Local https://www.brightlocal.com/resources/top-citation-sites/location/uk/

Location Citation Checker by SEMRush https://www.semrush.com/local-seo/local-citation-tool/

00:45:10 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:52:22 Creator Shout Outs

ROGER: Louise Brogan, LinkedIn Expert. Invited to Buckingham Palace to meet King Charles and to celebrate business-people in Northern Ireland: https://louisebrogan.com/

PASCAL: Bob Gentle, founder of Amplify.me agency and author of The Personal Brand Business Roadmap v.2.0 (47-page illustrated guide)

https://amplifyme.agency/personal-brand-business-success-blueprint/

00:56:11 Film Marketing

Knives Out (2019)

A detective investigates the death of the patriarch of an eccentric, combative family.

Director: Rian Johnson

Writer: Rian Johnson

Stars: Daniel Craig, Chris Evans, Ana de Armas, Christopher Plumber, Jamie-Lee Curtis, Toni Collette, Don Johnson.

We take a close look at the bright and colourful marketing and social media campaign for this genuinely different whodunnit with plenty of twists and turns and a surprising dénouement. There are some great lessons here about planning from the social media campaign and how it evolves over time.

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.

Every week we'll bring you the following segments.

• In the News.
• Content Spotlight
• Marketing Tech and Apps
• This Week in History
• Creator Shout Outs
• Film Marketing

Please subscribe and leave comments and suggestions in the usual places.

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?

Pascal Fintoni: https://pascalfintoni.com/

Roger Edwards: https://rogeredwards.co.uk/services/