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We Need To Completely Rethink Our Content Marketing Strategy From The Ground Up
Manage episode 434163878 series 3554679
Вміст надано Hannah Eisenberg. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Hannah Eisenberg або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this solo episode of Trust Builders, Hannah Eisenberg explores the evolution of inbound marketing and the challenges it faces in today's landscape.
Drawing on her 12 years of experience in the field, she discusses how the traditional methods of content marketing are changing and why creating educational content is still crucial. Hannah dives into the concept of the 'zero-click' world, where buyers research extensively before contacting salespeople. She emphasizes the importance of transforming your website into a dynamic, evergreen knowledge base.
Learn about the shifts in content strategy, the role of generative AI and self-service tools, and how businesses can effectively engage and educate buyers in this new era of marketing. Hannah also outlines the essential types of content and tools to maintain a successful inbound marketing strategy in 2023 and beyond.
Timestamps:
00:50 The Evolution of Inbound Marketing
02:59 Challenges in Current Inbound Strategies
05:09 Is Educational Content Still Important?
06:24 The Zero Click World
10:58 Transforming Your Website into a Knowledge Base
13:58 The Future of Website Interaction
18:23 Key Content Strategies
20:24 Conclusion and Final Thoughts
ABOUT THE HOST
Hannah owns and is CEO of 3P Creative Group. She has coached and trained marketing and sales teams for over a decade. She is a certified “They Ask You Answer” coach, a highly successful sales and marketing framework developed by Marcus Sheridan to help companies become the most trusted voice in their space, driving sales and revenue regardless of the economy.
Hannah helps construction businesses and prefab/modular home companies overcome their sales and marketing challenges with her unique blend of strategic acumen and years of boots-on-the-ground experience.
Hannah is available for coaching, consulting, and strategy engagement. You can connect with Hannah here:
- LinkedIn: https://www.linkedin.com/in/hannaheisenberg/
- Podcast Website: https://trustbuilders.captivate.fm/
- Hannah's Website: https://www.3pcreativegroup.com/
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