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Revolutionizing Remodeling Marketing: Custom Built's 'Sales-First Initiative Powered By Marketing' Approach with Isabelle Braeutigam
Manage episode 414031826 series 3554679
Вміст надано Hannah Eisenberg. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Hannah Eisenberg або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Today, Isabelle Braeutigam from Custom Built reveals how the remodeling and design company implemented a game-changing approach that has led them to incredible growth despite having to navigate the challenges of the construction market during and post-COVID.
By creating localized content, leveraging subject matter expert insights, and prioritizing trust through educational resources, Isabelle's team has seen a consistent flow of leads and a marked increase in customer engagement. But building trust goes beyond just answering questions; it's about adopting a sales-first mentality powered by authentic marketing.
Dive into this tactic and more on the latest episode of Trustbuilders!
03:53 Construction marketing shifts from self-promotion to connection.
06:17 Michigan housing market challenges lead to remodeling.
10:43 Sales-first approach, marketing assets back it up.
13:42 Passionate, down-to-earth videographer rebuilds trust, shows results.
16:59 Marketing content focuses on attracting potential clients.
21:26 Sales success attributed to marketing changes and consistency.
24:13 Content manager creates localized, weather-specific content.
27:14 Content manager Joey uses AI for writing and editing, maintaining brand voice.
32:43 Recommend reading "They Ask, You Answer" and coaching.
20 епізодів
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