The daily drama of money and work from the BBC.
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Вміст надано Trndsttrs Media. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Trndsttrs Media або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Mickey Citarella (OneBrands) | Challenger Brand Innovation & Marketing
Manage episode 269381619 series 2407825
Вміст надано Trndsttrs Media. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Trndsttrs Media або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
On today's episode, we welcome Mickey Citarella, brand manager at One1Brands. With a background in the agency world, Mickey shares a unique perspective in experience from working with a multitude of brands to now working with only one!
Category disruption, challenger brand, product innovation, brand positioning... these are terms you've heard and likely know the definitions for, but may have yet to see these in action. On today's discussion, Jake & Mickey dive into the weeds of what it means to be a challenger brand, to disrupt a competitive category, and to connect with consumers in new ways. Sit back, have a One1Brand protein bar, and enjoy!
--- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support63 епізодів
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Manage episode 269381619 series 2407825
Вміст надано Trndsttrs Media. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Trndsttrs Media або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
On today's episode, we welcome Mickey Citarella, brand manager at One1Brands. With a background in the agency world, Mickey shares a unique perspective in experience from working with a multitude of brands to now working with only one!
Category disruption, challenger brand, product innovation, brand positioning... these are terms you've heard and likely know the definitions for, but may have yet to see these in action. On today's discussion, Jake & Mickey dive into the weeds of what it means to be a challenger brand, to disrupt a competitive category, and to connect with consumers in new ways. Sit back, have a One1Brand protein bar, and enjoy!
--- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support63 епізодів
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…
continue reading
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